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So you have an App? Who cares?

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Social Innovation Generation
Social Innovation Generation

The document discusses strategies for promoting mobile health apps, including: 1. Proximity marketing allows discreet delivery of health messages to mobile phones without personal information. 2. The M2Men app was launched at Pride Toronto 2010 with various promotional strategies. Integrating social media, bloggers, and a communications strategy is important for any app launch. 3. Advertising an app within a related app saw weekly M2Men app downloads increase dramatically, showing it can be an effective promotional strategy.

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So you have an app? Who Cares??? Mobile for Social Change 2011 Presented by: Michelle Hamilton-Page, Sexual Health Promotion
Toronto Public Health’s (TPH) sexual health mobile health strategy ,[object Object],[object Object]
Mobile Health (mhealth) ,[object Object],[object Object]
Proximity Marketing and Health Communication ,[object Object],[object Object],[object Object],[object Object]
Proximity Marketing and Health Communication ,[object Object],[object Object],[object Object]
Proximity Marketing and Health Communication ,[object Object],[object Object],[object Object]
Hypertag Download
inSPOT Toronto Electronic Bookmark (animated gif)
 
 
 
M2Men iPhone App from TPH ,[object Object],[object Object],[object Object],[object Object],[object Object]
Touch here to launch
 
M2Men text function
Map Me Tab
Map Me Function
Map Me and Legend
Map Me Clicked on pin head
Clicked on Directions, took me to GPS function – out of app
Resources Tab
Resources
Resources
SexInfo Tab
SexInfo
SexInfo
inSPOT Toronto
inSPOT Toronto
inSPOT Toronto
inSPOT Toronto
Don’t have an iPhone? ,[object Object],[object Object]
 
M2Men App Health Communications (Dissemination) ,[object Object],[object Object],[object Object],[object Object]
Launch it!! ,[object Object],[object Object],[object Object],[object Object]
Planning the launch ,[object Object],[object Object],[object Object],http://www.scribd.com/doc/41324886/Barcamp-2010-Talk-iOS-Dev
Lessons from Nate Heagy ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.scribd.com/doc/41324886/Barcamp-2010-Talk-iOS-Dev
 
Monetizing Apps ,[object Object],[object Object],[object Object],[object Object]
 
 
Early insights into app marketing ,[object Object],[object Object],[object Object]
Early insights into app marketing ,[object Object],[object Object],[object Object],http://gigaom.com/2010/11/10/one-third-of-top-grossing-iphone-apps-are-free/
So you have an App? ,[object Object]
Advertising an App in an App
M2Men App Health Communications ,[object Object],[object Object],[object Object]
M2Men App Health Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So What…HAS Worked thus far??
Case study
How do you Freemiumize?
 

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So you have an App? Who cares?

Hinweis der Redaktion

  1. Add piece from Generating Local Knowledge -influence of peers – women used their social network to obtain information about sexual health, recommendations for care, and personal support – important roll of peers in delivering information – if they heard sexual health from someone their own age, it would make it easier for them to relate to the issues. Use in Chlamydia campaign - Can seed campaign specific information in the first few slides, directing youth to other resources eg. website for more information