1. Social Innovation Generation presents
Public and Collaborative
A presentation by Ezio Manzini
Professor of Industrial Design, Milan Polytechnic
In partnership with
May 7nd, 2012

2. Victoria 5.04.2012
public&collaborative
a new generation of public services
what if… public services
become platforms to trigger,
enable, support citizens’ active
and collaborative behaviours?
Ezio Manzini, INDACO, Politecnico di Milano - DESIS Network

3. Cuernavaca, 1973,
Ivan Illich
Tools for conviviality
“Give people tools that
guarantee their right to
work with independent
efficiency” and that “allow
the user to express his
meaning in action”
40 years later
tools for conviviality
tools for a networked sustainable society

4. active and
collaborative people

5. Community Garden, New York City
vacant properties
transformed into
attractive green
spaces by
neighbourhood
communities

6. Community Garden, New York City
user’s and deliverer’s
roles blur
collaborative housing
citizen-gardener .

7. Community Garden, New York City
the power of doing
together
collaborative housing
collaboration .

8. Community Garden, New York City
collaborative housing
multiple functions .

9. Community Garden, New York City
a new kind
of public service?
collaborative housing
new governance .

10. good news!
community garden-like initiatives
are spreading worldwide
collaborative solutions for everyday life

11. in this moment,
worldwide, hundreds
of thousands of
social
people, groups,
organisations are
innovation
experimenting new
“New ideas that work
ways of social goals”
in meeting
living and
producingFoundation, 2006
The Young

12. cohousing, collaborative housing,
couch surfing, circles of care, elderly
mutual-help, micro-nurseries, time
banks, local currencies, car pooling,
social innovation
car sharing, food coops, farmers
new ideas
markets, zero-miles food, community-
that work
in meeting
supported agriculture, neighbourhood
care, street social demands
festivals,new generation
a community
gardens, community-basedservices?
of social tourism,
social enterprises, co-working, fair
trade organisations, social incubators

13. Circle of care, Southwark (UK)
a membership
organization for senior
citizens, which takes care
of everyday chores and
supportsast
Side,
Nnetworks.
Lower
E
social ew
York

14. Circle of care, Southwark (UK)
how does it work?

15. Circle of care, Southwark (UK)
members
how does it work?

16. Circle of care, Southwark (UK)
helper
members
how does it work?

17. Circle of care, Southwark (UK)
helper
expert
members
how does it work?

18. Circle of care, Southwark (UK)
activities
# learning!
# help with! activities!
practical! (computer)!
problems!
!
# organizing!
community !
activities!
# help with transportations !
# learning
activities
# organizing
(gardening)!
meetings!
# help with
everyday stuff!

19. activities # learning
activities
# help with practical (computer)!
problems!
# organizing community
activities!
# help with
transportations!
# learning
# organizing activities
organizational support! meetings! (gardening)!
# help with
expert staff ! everyday stuff!
on-line platform!
space support! economical support!
providing funds for special
giving spaces for meetings! activities!
providing a calendar of
activities!

20. activities # learning
activities
# help with practical (computer)!
problems!
# organizing community
activities!
# help with
transportations!
# learning
# organizing activities
organizational support! meetings! (gardening)!
# help with
expert staff ! everyday stuff!
on-line platform!
enabling system
space support! economical support!
providing funds for special
giving spaces for meetings! activities!
providing a calendar of
activities!

21. enabling systems
“policies, norms, infrastructure and
specific sets of products, services,
communication and digital platforms,
digital platforms
which, as a whole, create conditions for
triggering, supporting orienting and
replicating collaborative services”
DESIS, 2011

22. Circle of care, Southwark (UK)
digital platform
as organisation tool

23. Circle of care, Southwark (UK)
who designed
it and how?
Lower
East
Side,
New
York

24. Circle of care, Southwark (UK)
Southwark!
council! D. W&P =
Department for
D. W&P! Sky! Work & Pensions,!
Participate !
funds and Ltd.!
funds! funds!
support!
service !
design!
coordination!
2007 / 2008! 2009! Southwark! 2011!
Circle!
prototype of 50 ideas ! creation of a
for new public services! - 4 new circle launched,!
membership
!
organization:!
- Southwark Circle is
participating! auto-sustaining itself!
250 citizens!
(older people !
+ family members)!

25. Participle, service design agency

26. Participle, service design agency
“…we believe there is the need
of a new settlement between individual,
communities and government …”

27. cohousing, collaborative housing,
couch surfing, circles of care, elderly
mutual-help, micro-nurseries, time
banks, local currencies, car pooling,
car sharing, food coops, farmers
new
markets, zero-miles food, community-
economic
design
supported agriculture, neighbourhood
paradigm
care, street festivals, community
gardens, community-based tourism,
social enterprises, co-working, fair
trade organisations, social incubators

28. China, 400 B.C
Lao Tzu
writes the Tao Te Ching
“Give a man a fish and
you feed him for a day.
Teach a man to fish and
you feed him for a lifetime"
old wisdom

29. Stokholm, 1998,
Amartya Sen
Noble Prize for
Economics
“Expand the ‘capabilities’
of people to lead the kind
of lives they value - and
have reason to value”
new wisdom
a new design paradigm

30. a new design paradigm
to design
for active people
to design for/with human beings
considered as active and collaborative
subjects, capable and willing
of shaping their lives.

31. a new design paradigm
to design
for/with active communities
to design products, services, places,
communication, policies, economic
incentives and what ever else could be
DESIS
useful to create favorable eco-systems
design schools as network
for people’s creativity, collaboration and
agent of change
entrepreneurship.

32. cohousing, collaborative housing,
couch surfing, circles of care, elderly
mutual-help, micro-nurseries, time
banks, local currencies, car pooling,
social innovation
car sharing, food coops, farmers
markets, zero-miles will community-
how food,
the global crisis
supported agriculture, neighbourhood
impact on it?
care, street festivals, community
gardens, community-based tourism,
social enterprises, co-working, fair
trade organisations, social incubator

33. 1. a whole new economic and social
environment is emerging.
people’s motivations
and expectations
are changing

34. 2. new media are reshaping
the field of possibilities.
“… another wave of social innovations
is underway in the 2000s as the power of the
Internet and the global media is harnessed to
causes such as world poverty and environment”
The Young Foundation, Social Silicon Valleys. A Manifesto for
Social Innovation 2006

35. 2. new media are reshaping
the range of possibilities
people have access to
unprecedented
organization forms

36. cohousing, collaborative housing,
couch surfing, circles of care, elderly
mutual-help, micro-nurseries, time
banks, local currencies, car pooling,
social innovation
car sharing,how is it entering
food coops, farmers
markets, zero-miles food, community-
the political
supported agriculture, neighbourhood
agenda?
care, street festivals, community
gardens, community-based tourism,
social enterprises, co-working, fair
trade organisations, social incubator

37. 3. a new political awareness
is emerging
“the financial and economic crisis makes
creativity and innovation in general, and social
innovation in particular, even more important to
foster sustainable growth…”
( Barroso, UE President 2.1.2009 )

38. Social Innovation Europe, March 2011
a new political awareness
is emerging worldwide

39. a new deal
between people
and the state?
a new idea
of governance?

40. new governance guidelines
1. recognizing people as assets
because people themselves
are the real wealth of society
David Boyle Michael Harris, 2009

41. new governance guidelines
2. valuing work differently
to recognize everything as work that
people do to raise families, look after
people, maintain healthy community,
social justice and governance
David Boyle Michael Harris, 2009

42. new governance guidelines
3. promoting reciprocity
giving and receiving – because it
builds trust between people and
fosters mutual respect
David Boyle Michael Harris, 2009

43. new governance guidelines
4. building social networks
because people’s physical and
mental well-being depends on
strong, enduring relationships
David Boyle Michael Harris, 2009

44. from “welfare state”
to “partner state”
a possible European trajectory
what about Canada?

45. thank you!
desis-network.org