Presenter: Sanjay Singhal These days, Google-ing goes way beyond searching online – Google provides some of the Internet’s best online marketing tools around. This workshop will guide you through how you can use Google tools to promote your cause, raise money, and operate more efficiently. You will learn about Google AdWords, Analytics and Alerts and how they can contribute to the growth and success of your organization. Learn about the basic functions and starting requirements for each tool, gain insider tips, and get your Google questions answered.

1. A is for Google Alerts, Analytics, and Adwords… Getting Google to work for you.

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