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Web Ad.vantage Top 5 Worst SMO Examples ( and then some ) presented by Catherine Pancake, Director of Search Marketing Web Ad.vantage, Inc.
SMO FAILS ,[object Object],[object Object],[object Object],[object Object]
The Wal-Mart Plan ,[object Object],[object Object],[object Object]
The FAIL ,[object Object],[object Object],[object Object],[object Object]
The Motrin Plan ,[object Object],[object Object],[object Object],[object Object]
The Carlton Plan ,[object Object],[object Object],[object Object],[object Object]
The Federated Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Exxon Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main SMO Problem Areas and Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Catherine Pancake_GBTC Smo 2009

  • 1. Web Ad.vantage Top 5 Worst SMO Examples ( and then some ) presented by Catherine Pancake, Director of Search Marketing Web Ad.vantage, Inc.
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