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Social Media for Professional Development

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Gene Begin
Gene Begin

Social media is widely known for its involvement in connecting people and their personal lives, but the majority of social networks and digital media platforms can be used as professional development tools. This session designed specifically for Babson staff was intended to give a basic overview of these tools, how to use them for personal development and how to use them in connecting with students in one's role.

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Social Media for Professional Development Gene Begin M’07 Digital Marketing Director Babson College
What is Professional Development? Skills and knowledge attained for both personal development and career advancement; described as intensive and collaborative , ideally incorporating an evaluative stage (Wikipedia) What has social media done for your professional development? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Development OLD SCHOOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A shift in how people discover, read and share news, information and content (Wikipedia) Social Media… is more popular than e-mail. * *Mashable.com ** Time magazine Social Media And porn. **
[object Object],[object Object],[object Object],3 Steps to Social Media Use
Webinars/Video/Multimedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs & Blog Readers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Use RSS Feeds http://www.videojug.com/film/how-to-use-rss-feeds
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter Applications & Platforms ,[object Object],[object Object],[object Object],[object Object]
Tweetdeck Example
Connecting with Students on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Group Examples Babson College Community My Groups
Connecting with Students on LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Pages, events, groups, lists ,[object Object],[object Object],[object Object],[object Object]
Social Media Takes Time Adapted from work by Aliza Sherman and Beth Kanter
1. Learn -  Learn your way around the space and discover how other users are utilizing the platform. 3 Steps to Social Media Use 3. Interact  - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. 2. Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections.
Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Don’t hesitate to contact me with any questions. Gene Begin [email_address] Twitter:@gbegin http://www.linkedin.com/in/genebegin Babson Blogs http://blogs.babson.edu Babson Community LinkedIn Group http://www.linkedin.com/groups?mostPopular=&gid=39858 Babson Facebook Page http://www.facebook.com/babsoncollege

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Social Media for Professional Development

  • 1. Social Media for Professional Development Gene Begin M’07 Digital Marketing Director Babson College
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  • 4. A shift in how people discover, read and share news, information and content (Wikipedia) Social Media… is more popular than e-mail. * *Mashable.com ** Time magazine Social Media And porn. **
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  • 13. LinkedIn Group Examples Babson College Community My Groups
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  • 16. Social Media Takes Time Adapted from work by Aliza Sherman and Beth Kanter
  • 17. 1. Learn -  Learn your way around the space and discover how other users are utilizing the platform. 3 Steps to Social Media Use 3. Interact  - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. 2. Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections.
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  • 19. Questions? Don’t hesitate to contact me with any questions. Gene Begin [email_address] Twitter:@gbegin http://www.linkedin.com/in/genebegin Babson Blogs http://blogs.babson.edu Babson Community LinkedIn Group http://www.linkedin.com/groups?mostPopular=&gid=39858 Babson Facebook Page http://www.facebook.com/babsoncollege

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  1. #cooking #finances #timemanagement #leadership #fitness #influence #dreams
  2. GB
  3. this method should be used for both personal and corporate use. You can stagger these steps in parallel for each and learn about your product, service and market while engaging as an individual user.