Red Relif Brochure

1. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
CONGRATULATIONS!
YOU ARe The UNwILLING OwNeR
OF YeT ANOTheR hOTeL
NOw whAT?

2. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
Nobody was prepared for this. With so many hotels all over across the US that
have having already defaulted, or are about to default on their mortgages, you
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are now burdened with a growing portfolio of commercial real estate. We know
this is not the time to congratulate you on being the owner of yet another hotel.
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Now there is a different solution.
we TAKe The BURDON
OFF YOUR BACK As a progressive asset staging company – committed to growth as a measure of success
– our professionals are extremely involved in developing operating strategies and
then working with management to implement creative “value enhancement” solutions.

3. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
Our hotel real estate asset professionals are committed to adding value to your
investment. We offer a forward-thinking approach to consulting and preparation for
a sale through “Asset Staging” which includes:
MAxIMIze ASSeT vALUe
ThROUGh ASSeT STAGING
N The Asset Staging program increases the value of a hotel with all available tools; • Ongoing Asset Management Services for a short or longer period of time
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• Development of Operating Strategies
operating efficiencies, RevPAR enhancements, effective capital improvements,
• Valuation of key operating issues and cash flow
brand conversion or differentiating the hotel from market competitors, repositioning • Negotiations with potential buyers to obtain the highest price
alternatives, new management, sale and recapitalization. • Asset and collateral liquidation
• Due Diligence
• Finance
Red Relief’s Asset Staging is a unique process with a different way of thinking • Marketing, including rebranding and repositioning strategy development
• Capital Project Management
that enhances your property’s value – staging it for a sale that will prepare it for a
• Engineering
successful disposition. • Food & Beverage Consultation
,• Asset valuation to determine the right asking price
• Contract negotiations
Red Relief LLC manages seized properties for a month or as long as you need.
• Owner-manager relationship
We partner up with you to preserve the value of the asset, communicate with all • Program evaluation
• Benchmarking and financial analysis
interested parties and maximize overall asset profitability.
• Hotel investment decision
• Information technology, and quantitative risk analysis.
We will tailor the right Asset Staging plan for you.

4. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
we CAN DeTeRMINe
pROpeR vALUATION
This is critical in order to determine the best asking price. We are an effective,
productive and proactive organization with a combined skill-set like no one
else. The proof is in the pudding as they say, but with us the proof is in our
track records.
The time is now.
When a bank or financial institution has seized yet another hotel, the search for
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a buyer has begun. There are many reasons why you may have trouble selling
the hotel. It’s harder to sell something that is “broken” than something that works.
Your asset needs to looks like a success where you can generate an enhanced
investor appeal and an expanded buyer pool. Even if buyer interest is high,
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there are many hidden issues with a distressed property. A reasonable price
is not achievable unless you can execute a successful repositioning strategy.
That’s why the time to act is now, and take a closer look at Red Relief’s Asset
Staging. There is no time to loose, or the value will slip unless you take action now.

5. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
e
Our hotel real estate asset managers are committed to adding value to your
investment, with a forward-thinking approach to consulting and preparation for
a sale, which includes: Ongoing Asset Management Services, Development
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Planning, Acquisition, Due Diligence, Finance, Sales & Marketing, Capital Project
Management, Engineering, Food & Beverage consultation and overall Property
Management.
As a progressive hotel asset management company – committed to growth as
a measure of success – our professionals are extremely involved in developing
operating strategies and then working with management to implement creative
“value enhancement” solutions.
At the same time, EI’s extensive industry experience enables it to hold third-party
management accountable at all levels.
we CAN pROpeRTY qUICKeR
DISpOSe OF The
heLp YOU

6. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
We manage your asset, not only keeping it healthy, but also growing the
potential for a more profitable return on investment and an ultimate sale. We
turn bad assets into better assets. Hence, our name Red Relief going from
the red to black.
You have probably seen how much extra an owner of a luxury home can get in
a sale if the property is staged properly. It’s somewhat the same process that
we employ, just that we do it in a much greater scale.
Our Asset Managers’ role in building value introduces the latest techniques
in asset management. They have insight into the current lodging-market and D
operational challenges, including management contracts, managing the
manager, benchmarking property performance, and the capital improvement
decision.
h
GROwING The pOTeNTIAL FOR A
MORe pROFITABLe ReTURN

7. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
Ongoing Asset Management Services.
During our monthly property discussions, we review marketing initiatives, financial
performance, pricing, staffing, capital expenditures and other key operating issues.
As a growth- and success-driven hospitality consulting firm, our focus is forward-
looking, in order to favorably impact operating performance. Examples include
identifying expense issues and developing a turnaround plan or recognizing future
pricing opportunities, which enables the hotel to adjust rates to maximize revenue.
DeveLOpMeNT pLANNING AND
hOSpITALITY CONSULTING
In addition to providing key Asset Management and Owner Representative Services,
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we have substantial experience in the coordination of development planning and
consultation with respect to new hotel and resort projects or the implementation
N of major capital improvement programs – from initial design and pricing through
renovation and/or opening.

8. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
We see opportunity where others dont, and especially in downtimes. Actually a
lot of good ideas have come up during troubled times. We just need to dare go
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forward, and dare to get back to basic when it comes to marketing. We know
that the ultimate goal of marketing is to match a company’s products and
services to the people who need and want them, thereby ensure profitability.
We have always believed that simple ideas can become BIG ideas and achieve
extraordinary results. We believe that marketing and advertising should be
regarded as a profit generator, and not as a drain on profits.
It’s a matter of re-thinking the way you do your business, be innovative and
creative and tailor it for the times we are in to make sure that it serves to foster
and maintain consumer-brand relationships.
A DIFFeReNT TeAM
A BeTTeR SOLUTION

9. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
NOT ONLY expeRIeNCe
vISIONARY LeADeRS wITh INTeGRITY & CReATIvITY
As part of the Red Relif team you will find:
An Asset Manager and International Business Diplomat with more than 20 years
of experience of developing unique and effective Strategic Business Alliances
that have consistently produced significant capital gains and increased market
share for his employers, clients and associates. His ability to cultivate reliable
global contacts, experts and resources is evidenced by an equally impressive
portfolio of business including some of most well-known Fortune 500 companies.
Go online to redrelif.com for more information.
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A Senior Executive with over 30 years of diverse hospitality experience ranging from
resort and lifestyle destinations to executive conference centers. He brings a wealth
of expertise to Red Relif, most recently as General Manager of a high-end resort. He
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directly oversees property operational systems and standard operating procedures You will find a “Revenue Generator” who has been a speaker at the Annual Lodging
(SOP) for all Red Relif projects. His professional affiliations are with American Hotel Conference at the Biltmore, Scottsdale. AZ in 2008 and will be an upcoming
& Lodging Association, Hospitality Sales & Marketing Association International, speaker at the conference in 2009. As an award-winning marketing guru with
International Association of Conference Centers and International Association of over 30 years of experience from top-notch, high-profile advertising agencies, he
Convention and Visions Bureau. brings a combination of excellent creative and marketing ideas across a broad
Go online to redrelif.com for more information. spectrum of b2b and consumer categories with his international experience. He is
a passionate exponent of ideas based design, advocating the delivery of creatively
executed, single-minded solutions working across all communication levels.
Go online to redrelif.com for more information.
You will also find financial experts and more...
Go online to redrelif.com for more information.

10. R E D R E L I F - 1 1 t h H O U R A S S E T S T A G I N G A N D M A N A G E M E N T
CALL (310) 597-5823
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