LBS business models and LBS games

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Matthias Sala, Cofounder & CEO of Gbanga presents at the M-Days 2011 in Frankfurt how location-based business models could work and what location-based games do in that space.

Business

Content How are location-based services helping with this? 2

Location-based opportunities ,[object Object]

Location-based opportunities Proximity search Friends recommendation Price comparison at POS Walk-in customers 4 ,[object Object]

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LBS business models and LBS games

1. Location-based business models and LBS games M-Days 2011 FrankfurtMatthias Sala, Cofounder & CEO Gbanga Gbanga. We tell interactive stories

3. Experience

4. Relevance

5. Content How are location-based services helping with this? 2

7. Friends recommendation

8. Price comparison at POS

9. Walk-in customers3

10.

11. Experience

12. Relevance

13.

14.

15. “Freemium”Demo/Full/Life-time of app?

16. In-app purchasable itemsExtensions, addons, chapters, POS, very flexible…5

17. Pricing in the app context 6 Diamond appfew buyers buy for 999$ each Virtual goodspay as much as you want Cheap appsmore buyersbuyless; sustainable? Price 0 # of customers

18.

19. Experience

20. Relevance

21.

22.

23. Take over real-world locations to become supreme Mafioso Viral game mechanics Generate walk-in customers

24.

25. Experience

26. Relevance

27. ContentMatthias Salamatthias@gbanga.com+41 76 561 29 00