1. Media and reproductive health. How Italian media establish the social reality of the infertility and its social meanings Giovanni Boccia Artieri, Laura Gemini, Roberta Bartoletti, Lella Mazzoli LaRiCA |Advanced Communication Research LabUniversity of Urbino “Carlo Bo” - Italy RN07 Sociologyof Culture: Reality Cpnstructions in the Public Sphere EUROPEAN SOCIETY OR EUROPEAN SOCIETIES?Lisboa, 2-5 Sept 2009

2. research Several researches conducted from 2004 to now by the LaRiCA in the framework of an Observatory on Infertility as a Social Problem in cooperation with the IstitutoSuperioredellaSanità, the main national institute for research on public health issues in Italy (2008-2009). We present the in progress part of a wider project “Communicating the Reproductive Health”. The object of this part is the system of media as a context producing the communicative reality of the Reproductive health.

5. new forms of people empowerment

9. researchdata we can also find cultural references about attitudes and social behaviours, or to ways of thinking about fertility, witnessed both by expert doctors or sociologists and first-rate witnesses like the Pope. “ Not accidentally Papa Wojtyla liked the idea a lot and, during his prolusion, he pointed out how the Institution intends “to find more and more effective solutions, according to the sexual and procreative ethics constantly reaffirmed by the teaching of the Church”. “This new structure – the archbishop ElioSgreccia, chief of the Institute of Bioethic of the Catholic University, explains – can be also an answer to the systems for the contraception adverse to the ecclesial morality, like – the last in chronological order – the day after pills, but not only. ”

13. researchdata grassroot communication Blogs and social network sites allow to show a private point of view on a public place, putting it in an open and not “walled” conversation (like a forum). “ So I’m really starting this blog just for myself – for my feelings and to vent about my frustrations about everything going on in my life. I’m so confused about everything. I never ever pictured my life being this way if I had tried to look ahead five years ago…I thought I would either be teaching in my own classroom or home happily raising a family…now I am doing neither and it makes me feel like my life has no purpose or meaning. I am trying to cling to God through all of this, but it gets increasingly harder the further and further we get into all of this infertility stuff. I wouldn’t mind not having a job so much if I could just get pregnant…my life would finally feel like it had some purpose. Blog The Infertility Chronicles ”

15. At the same time we can find a corresponding informational function of blogs, forums, social networks sites. They are elements of the partecipatory culture which guarantee higher degrees of reflexivity thanks to the conversational opening and the possibility to connect communicative story lives

17. The Research Site and Weblog http://culturariproduttiva.wordpress.com/