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Battle Of The Brands
- 1. Gavin D. J. Harper
- 5. “ When people go shopping, economists tell us that they will usually buy the best quality products that they can afford … Sometimes, however, people might boycott a particular brand or company … They might also chose a fair trade coffee label due to a concern for ‘developing countries … Ethical purchasers may, therefore, have political, religious, spiritual, environmental, social or other motives for choosing one product over another” (Harrison et al 2005, p2)
- 6. “ The act of buying is a vote for an economic and social model, for a particular way of producing goods” (Ellwod 1984, p8) Ethical Consumerism