2. NESCAFE & SOCIAL MEDIA Launched Interactive channels to connect with its target audiencee.g. the Facebook Page, the YouTube Channel and the Website.
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4. Social Media Marketing Facebook – Allowed to Play online Users were invited to post videos of themselves playing the games on the YouTube channel. LinkedIn – Not active Only 1 result shown NESCAFE' CHAPATI PEANUT BUTTER DELHI INDIA HONEY
5. Contd…. FACEBOOK 922,138 people like it 23 Pages 6 Videos 21 by others TWITTER Has 1,194 Followers Only!
6. Contd… You Tube Videos related to various ads are displayed . http://www.youtube.com/results?search_query=nescafe&aq=f Videos about The Nescafe Music, “The Song” and other videos on Nescafe.