Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
2. KEYPOINTS
What is digital marketing
Benefits of digital marketing
What does digital marketing consists of
SEO
PPC
SMM
Content writing
Digital marketing measurement
3. DEFINITION
Digital marketing is an umbrella term for the marketing of products or
services using digital technologies , mainly on the internet , but also
including mobile phones, display advertising , and any other digital
medium.
4. BENEFITS OF DIGITAL MARKETING
Time and effort Saving
Economical
Impactful
Instant Feedback
Real time Analysis
Flexbility
5. OBJECTIVE
Reach the right audience
Engage with your audience
Motivate your audience to take your action
Maximum return on your investment (ROI)
6. DIGITAL MARKETING TOOLS
Sprout Social
Offerpop
Nanigans
Facebook Power Editor
Twitter Native Platform
Emma
Marketo
AdRoll
7. DIGITAL MARKETING CONSIST OF
SEM
APP DEVELOPMENT
WEB DESIGN
SEO
VIDEO PRODUCTION
EMAIL MARKETING
CONTENT MARKETING
SOCIAL MEDIA
BRANDING
8. WHAT IS SEO
SEO is an acronym that stands for search engine optimization, which is the process
of optimizing your website to get organic, or un-paid, traffic from the search engine
results page. In other words, SEO involves making certain changes to your website
design and content that make your site more attractive to a search engine. You do
this in hopes that the search engine will display your website as a top result on the
search engine results page
9. PPC (PAY PER CLICK)
What is PPC (pay per click) marketing?
Pay per click marketing is a way of using search engine advertising to generate
clicks to your website , rather than “earning” those clicks organically.
10. ADVANTAGE OF PPC
Fast measurable results
Traffic is targeted
You only Pay for Clicks
Get on the top spot of Google Page search results instantly
11. What is SOCIAL MEDIA MARKETING
Social media marketing is the use of social media platforms to connect with your audience to build
your brand, increase sales, and drive website traffic. This involves publishing great content on your
social media profiles, listening to and engaging your followers, analyzing your results, and running
social media advertisements.
ADVANTAGES OF SMM :
Increased brand awareness
More Inbound Traffic
Improved Search Engine Rankings
Higher conversion rates
Better customer satisfaction
Improved Brand Loyalty
More Brand Authority
12. CONTENT WRITING
A website content writer is a person who specializes in providing relevant content
for websites . Every website has a specific target audience and requires a different
type and level of content.
13. DIGITAL MARKETING AREAS
SEO(Search Engine optimization)
SMO(Social media optimization)
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
14. BENEFITS OF ONLINE MARKETING OVER
OFFLINE MARKETING
High return on investment (ROI) through Online Marketing.
Target only most interesting audience, pay only.
Advertising your products on specific hours , time or day bases.
Fully Controlled as per location, budget and time.
15. CONCLUSION
The study started with the aim to analyse the different issues related to the digital
marketing .Based on discussion it has been found that in case of the digital
marketing the most important aspect is to connect with the users.
The ladder of engagement has shown the approaches to attach with the
customers.
