This presentation focuses on Facebook and Twitter. In this presentation, you'll find best practices, tips and how-to's in order to be effective on these two networks. DATED 1/11/2012.

2. Gathan D. Borden
Marketing Manager

3. Overview of Social Media
Facebook
Twitter
Discussion

4. Embedded video has been removed. Here’s the
link: “A day in the life of social media”
http://youtu.be/iReY3W9ZkLU

5. Enhance existing public relations Conduct market research.
efforts.
Increase web traffic. Increase sales.
Raise brand awareness. Strengthen customer service.

7. 58% of respondents said they “Like” a brand on Facebook because they are a customer,
or because they want to receive discounts and promotions.
77%, said they primarily engage with brands on Facebook through reading updates
and posts from the brands.
17% of those polled said they interact with brands by sharing experiences and news
stories with others about the brand, and only 13% said they post updates about brands
that they “Like”.
Source: Constant Contact and Chadwick Martin Bailey, 2011

8. 78% of consumers who “Like” brands on Facebook said they “Like” fewer than 10
brands.
56% of consumers said they are more likely to recommend a brand to a friend after
becoming a fan on Facebook.
51% of consumers said they are more likely to buy a product after “Liking” the brand
on Facebook.
Source: Constant Contact and Chadwick Martin Bailey, 2011

17. Create a “reveal”
tab that encourages Include pictures in
Stay on topic. your updates.
people to “Like”
your fan page.
Celebrate your
milestones. Activate your fans. Run a contest.
Measure. Measure.
Measure.

19. Posts are limited to 140 characters.
200M registered accounts, and sees about 460K signups daily.
The lifespan of a tweet is about 30 seconds.
About 25% of tweets actually produce a reply or a retweet.
Most replies and retweets happen within the first 60 minutes.

22. On June 17, 2011 I tweeted this:
Do you have any tips or recommendations on training our convention
sales staff on Twitter?

23. By 10:00 a.m., I had these responses:

26. chrisguizlo Chris Guizlo
There is a blogger being pitched on luxury spirits right next to me. See my future career everywhere!
chrisguizlo Chris Guizlo
Oh man, they are pitching bourbon to this reporter, I hope they have free samples.....#prpitchwatch
chrisguizlo Chris Guizlo
@Allysonsational @tylerweingart @annierosekanter Also there are two pr people pitching a reporter on bourbon next to me
at the coffee shopha
chrisguizlo Chris Guizlo
Apparently, if you pay 5-8,000 you can get your own barrel of bourbon and they will bottle it for you.
chrisguizlo Chris Guizlo
@stonyglenrider Looks like they are offering her a press trip to Kentucky for bourbon and the Kentucky Derby....
stonyglenrider Katherine Stevens
@chrisguizlo I'll take it.
chrisguizlo Chris Guizlo
Man, maybe I should go into travel pr, they are offering a trip to the Kentucky Derby and bourbon tasting to this reporter....
I then asked him where he was:
chrisguizlo Chris Guizlo
@justaddbourbon At Buzz coffee shop in Arlington, VA. Sounds like a really cool trip and really fun to overhear as a PR
student. :)
chrisguizlo Chris Guizlo
@justaddbourbon Your team has an awesome pitch!
chrisguizlo Chris Guizlo
@justaddbourbon Thanks, I might have to look into a trip as well haha!

29. Seek out people and conversations.
„Search‟ Function Hashtags
Use the 80/20 rule.
80% interacting 20% selling
Share your timeline.
Reply to at 3-5 tweets a day Retweet 3-5 tweets a day
Activate your followers.
Include links to coupons, photos & videos. Use URL shorteners for measurement.

30. Discuss current events.
Don‟t self-promote.
Direct tweet to
influencers.
Consider the time of
your tweets.
Ask others to retweet
you.

31. • Hootsuite
• TweetDeck
Dashboards
• CoTweet
• RSS feeds
• Google Alerts
News Feeder

33. Don‟t focus
on the
numbers.
Develop
Manage your content and
time wisely. not contests.
Talk with
Ask people and
questions. share.

35. Embedded video has been removed. Here’s
the link: “Social media makes communication
easier” http://youtu.be/4HZFvusQLNI

36. Gathan D. Borden