Tips commonly used by companies and profiles to engage audience through their posts.

1. TIPS ON HOW TO ENGAGE
YOUR AUDIENCE
By Ágatha Raíssa Lyra de Oliveira

2. HERE ARE A FEW PRO-
TIPS TO GET YOU
STARTED. People skim instead of
reading
Quickly and easily
communicate
Maximize engagement

3. People like interaction with posts and giving their opinion.
A great example is the LIKE vs SHARE.
01
THE
COMPETITION

4. You have to include 2-4 options and your audience will
comment which one they like. It's also a good way for a
little bit of market research.
02
THE POLL

5. Just simple ask if your audience like it.
03
ASK FOR IT

6. Tempt your Fans with a great tagline and then prompt
them to the source of the development.
04
SNEAK PEEK

7. Whether it’s a recipe, a statistic, a fun fact
or a brilliant insight, offering something
new is a great strategy to increase involvement among
Fans.
05
OFFER ADVICE

8. Do this by providing a specific picture or hashtag,
changing the tone and language you use, or talking about
niche subject matter.
06
GEO-TARGET

9. Whether it’s an inspiring or funny quote, an easily-agreed-
upon opinion, or an interesting fact, appealing to the world
at large is a great way to garner some quick and easy likes.
07
THE APPEAL

10. Your Fans will respond more enthusiastically and more
often if they feel you’re engaging with them as individuals.
08
SHOWCASE

11. Use a cute or appealing image
09
GO ADORABLE

12. People expect to see celebrities and historical figures so a
genuine face, with a story behind it, can be a powerful tool
to drive participation.
10
USE REAL
PEOPLE

13. Depending on your social media persona and tone, using a
meme or humorous Ecard can be a great way to engage
with your Fans.
11
MEMES

14. QUESTIONS
1 - In your opinion, which tip is the best one?
2 - Have you ever got engaged by any of
these tips?

15. THANKS!