1. The Next Communication Channel:
Mobile Marketing and Beyond
Leverage Mobile to Build databases of Donors more quickly!

2. TEXT MESSAGING 101
“Text Call to
Action” DE
SHORTCO
KEYWOR
D
(CHANGES) (STAYS THE
SAME)
Text GPI to 72727 and Donate $10.
It is easy and charged to your cell-phone bill!
When client texts,
They are entered Gen
e
Into the database! don tics Pol
atio i
you n: to cy Insti
r tu
YES. $10 do comple te
7
272 I
n t
you It will b ation, s e
7 r ce e ch imp
T o: : GP l l- ph a
one rged to y
l
G bill
MS

3. The Mobile World 101
3 Ways to Build
1. Database
Get the client to Text (KEYWORD) to SHORTCODE (72727).
a. Place on ALL Traditional Media To: 72727
MSG: GPI
b. Use in Social Networks
c. Reps get potential NEW GPI members to text-in for a
virtual business card
2. Add the Mobile “Opt-in” Option to your current Website
Clients can get Updates on New programs,
Events, information, and more right
to their phone.
3. Every new Member auto-opts in when
they sign up for the GPI
a. Communicate based on geography to
promote Events
b. Request Donations
c. Fwd to Friends promotions to
encourage new donors

4. Add Mobile’s Call-to-Action
with every traditional
marketing initiative!
Stem Cell VIP – Get FREE items, updates, specials,
invitations no one else can get. Text VIP to 72727 now!
Text STEM to 72727 now for a chance to win 2 tickets
for every one of the 2012 events.
OTHER:
Text4Updates:
New developments
Events
Advocacy
Free Event Tickets
Text STEM to 72727 Text2Win
For your chance to win! Tickets
Entries
Prizes
Entry to Events
Text at door for a chance to win door prizes

5. Capture W Traffic into Database!
eb
Reply YES to donate now.
Your $10 donation will
be charged to your cell
Phone bill.
Donate NOW! Enter Mobile Number

6. Promotions Match Organization Objectives
• Increase Social Network Followers • Add to E-mail lists
• More Members per year • Generate Web traffic
To: 72727 To: 72727 To: 72727
MN NFIB members are invited How important is community
NFIB exclusive video just
to a luncheon w/ Congress and finding like minded
posted on Facebook. “Like”
woman Michele Buchanan business owners. See the
us today and tell your friends.
Registration is required. video here, http://nfib.com
Reply STOP 2 quit
Reply with email Reply STOP 2 quit

7. 1,000
60 become
potential Average Revenue
members or
members on a Transaction
donate
or donors
Highest redemptions on Mobile offers than any other media!
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $34
ROI on 60+ NEW members or Donors? $2040

8. Mobile Non-profit Giving & Fund Raising
Text BATTEN to 72727
The Easiest Way to Help is
Just a Text Away.
BDSRA
To confirm your $5
donation please reply
YES.
Text STOP to quit.
SMS text messaging for mobile giving. With a simple call to action in Text HELP for help
traditional media like TV, print, radio, Web, outdoor, T-shirts or any other Std msg rates may
kind of media, end user can opt-in to give money directly to charitable apply. 800-555-5555
TC:tc.mtiy.mobi
causes and organizations. Donations can be single donations, multiple
serial donations or opt-ins to a SMS subscription to the cause where
further requests for donation can be made. Mobile donations can also be
enabled for Web sites.

9. Example SMS Mobile Giving Single
Donation User Flow
2 3
1
1
Eco Rescue Thanks. $5 will be
To confirm your $5 charged to your phone.
donation reply YES Txt ECORESCUE &
Quit? Reply STOP. give up to 5 times.
Help?Text HELP. Quit?Reply STOP.
Ecorescue StdMsgChgsApply. Help?Text HELP.
800-777-7777. StdMsgChgsApply.
TC:tc.mtiny.mobi 800-777-7777.
Message is sent to TC:tc.mtiny.mobi
confirm the donation and
price, and give a
4
description of the service
and how to opt-out.
Customer replies YES YES
to confirm their $5
donation.
Customer receives donation
confirmation. Consumer can
re-text the keyword up to 5
Consumer sees call to action in traditional media to times to give $5.00 in a serial
give and opts in by texting the keyword to the short fashion
code (text ECORESCUE to 72727)

10. Web Site Opt-in to SMS
Mobile Giving Campaigns
The Cause Marketing Package
includes a web page allowing the http://ecorescue.com/mobile_donate
customer to opt-in to the SMS
mobile giving subscription from
your web site.
You can purchase a complete
page built from an HipChime
HTML template, or you can
purchase the simple raw code for
the mobile components that you
can insert into your own Web site
with your custom page design
and navigation.
Header image or text
Backgrounds (choose color)
Company logo or graphic
Copy describing campaign
Mobile opt-in and send button
Campaign graphic

11. 1,000
3% Redemption Average
Clients in
of Offer sent Transaction
Database a
Industry averages between 3-12% redemptions on Mobile offers!
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50
ROI on 30+ Customers walking in, buying online, or scheduling
appointment? $1170

12. Don’t Take My Word for it…
100 of Your Clients
Ask them to Follow you on FB?
33%
Ask them to fill out some paper
To get their email?
37%
Ask them to Text?
72%
Where do you want to be
to provide the best Results
for your customers?

13. Contact HipChime
www.HipChime.com
Gary Mc Clure
EVP of Business Development
Phone 503-489-9090
Text GARY to 28748
gary@hipchime.com