Propella Branding Credentials and Case History Snapshot

1. Welcome to...
Liberating Brands™
Copyright © Propella Pty Ltd 2010

2. What is Propella?
Propella is a multi-disciplinary brand design
agency. We create and deliver ideas with
clarity, wonderment and infinite possibilities.
We are in the business of ‘Liberating Brands’.
To put it another way we create distinctive and
relevant ideas that aren’t boxed in and have the
flexibility and scope to work in any medium.
Our work has helped to generate growth
and opportunity for a diverse portfolio of
brands across a wide variety of industries.
Our clients range from multi-national
organisations to entrepreneurial start-ups.
Brand Strategy
This booklet contains just a few examples Naming
of our work. Should you like to see more Identity Creation
we would be delighted to talk to you.
Identity Development
Brand Alignment
Brand Communications
Literature
Brand Management
Web Design & Build
Events Branding
Signage & Way Finding
Branded Environments
Copyright © Propella Pty Ltd 2010

3. Vodafone
Creating a Global Icon
We understand the vital role that Task: Create a compelling and
ownable identity to help facilitate
the plans for global expansion.
powerful brand equity plays as The creation and management
a business asset of this distinctive brand identity
has contributed significantly to the
world-wide success of Vodafone.
Our Creative Director, Gary Broadbent
was personally responsible for its
creation and implementation.
Vodafone has become the world’s
largest mobile telecommunications
network company (based on
revenue) and has a market value
of $71.2 billion (November 09).
Scope: Strategy, Naming, Architecture,
Identity Creation, Acquisition
Strategy, Environments, Event
Branding, Sponsorship, Collateral
and Brand Management.
Copyright © Propella Pty Ltd 2010

4. Infigen
Reinventing Renewables
Our creative solutions will help Task: The key to the success of this
ambitious and visionary ASX listed
your business grow
business was to position the new
brand as a key driver in meeting
business goals and growth.
To achieve this we reconsidered
how a renewable energy
company should present itself.
Scope: Naming, Identity Creation,
Stakeholder & Asset Communication,
Events, Literature, Brand Management.
Copyright © Propella Pty Ltd 2010

5. Schroders
Banking on Innovation
We can help you explore avenues Task: Create an innovative new
identity for a private banking
division, whilst remaining
for innovation and how to leverage true to the core brand.
and manage brand relationships Scope: Strategy, Portfolio
Architecture, Identity Creation,
Translation across all requirements
across diversified portfolios including Product and Service
Communications, Environments,
Signage and Brand Management.
Copyright © Propella Pty Ltd 2010

6. Lloyd’s of London
Insured Branding
We can help rebuild trust and Task: After an unsettled period in
Lloyd’s history, our challenge was to
strengthen the solid foundations on
confidence in your brand if it which this famous institution was
founded whilst better communicating
has been eroded the global nature of their business.
Scope: Identity Evolution, Brand
Application, Brand Management,
Collateral and Literature.
Copyright © Propella Pty Ltd 2010

7. IRD Group
“Take the Lead”
We create and build brands that Task: Because we are experts at
creating powerful ideas, our work
ensures clients receive a significant
deliver strong financial returns return on their investment.
“For our new training service we
required an engaging identity
that would inspire prospects and
customers. Propella came back
with smart thinking and a creative
solution that was commercially
viable. Their work stimulated a 30%
increase in prospect enquiries”
Matt Skinner
Managing Director
Scope: Brand & Product Identity
Creation, Training Collateral
& Manual, Event Branding,
Animation, Powerpoint, New
Business & Direct Mail Initiatives.
Copyright © Propella Pty Ltd 2010

8. Pearson
Educated Thinking
We can help you attract and retain Task: We were asked to create an
employer brand and internal alignment
programme which would inform
the best people and motivate them to and motivate staff to embrace a
fundamental change in the company
deliver an aligned brand experience vision with a view to retaining and
attracting the best people.
Scope: Strategy, Alignment Programme,
Identity Creation, Event Branding,
Literature, Online and Merchandise.
Copyright © Propella Pty Ltd 2010

9. Oricom
Real Connections
We understand how to build brands Task: A new identity was required
to help distinguish Oricom from the
traditional ‘techie’ image associated
to create compelling, engaging and with consumer electronic companies.
meaningful customer relationships We carefully manage every consumer
touchpoint to ensure the right message
is conveyed consistently and creatively.
Scope: Brand Identity, Brand
Application, Packaging, Merchandising,
Retail Activation & Literature
Copyright © Propella Pty Ltd 2010

10. Savvi
Takes You There
We are experts at creating Task: Create a new adult brand
selling luxury “gadgets”. The new
brand and quality of its application
entirely new brands that are must reflect the high-end products.
We saw an opportunity to connect
distinctive and memorable the brand to consumers through
stylish, sophisticated design which
would get away from the “tacky”
image associated with this sector.
Scope: Brand Strategy, Brand
Positioning, Brand Naming, Brand
Identity, Packaging & Brand Manifesto.
Copyright © Propella Pty Ltd 2010

11. Thank You
To find out how Propella
can assist with your brand
requirements contact...
Sophie Challenor
M: +61 424 180 177
E: sophie@propellabranding.com
Gary Broadbent
M: +61 422 966 132
E: sophie@propellabranding.com
Propella Branding
Level 14, Lumley House,
309 Kent Street, Sydney NSW 2000
T: +61 2 9994 8919
F: +61 2 9994 8008
W: www.propellabranding.com
Copyright © Propella Pty Ltd 2010