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Social Media 201: Maximizing the Potential of Social Media

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Garrett Kuk
Garrett Kuk

The document provides guidance on maximizing the use of social media for alumni groups. It discusses setting objectives for social media use, best practices for Facebook, LinkedIn and Twitter, responding to comments, measuring results and refining social media strategy. Objectives include generating awareness, disseminating information, promoting events and recruiting. Best practices involve posting fresh, engaging content regularly and responding to feedback transparently. Metrics and constituent input should be used to refine the social media strategy over time.

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SOCIAL MEDIA 201 Maximizing the Potential of Social Media Alumni Senate | April 16, 2010
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SETTING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK BEST PRACTICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LINKEDIN ,[object Object],[object Object],[object Object]
LINKEDIN BEST PRACTICES ,[object Object],[object Object],[object Object]
LINKEDIN BEST PRACTICES ,[object Object],[object Object]
TWITTER ,[object Object],[object Object],[object Object]
TWITTER ,[object Object],[object Object],[object Object]
RESPONDING TO COMMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
RESPONDING TO COMMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REFINING YOUR STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS ,[object Object],[object Object],[object Object]

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Social Media 201: Maximizing the Potential of Social Media

  • 1. SOCIAL MEDIA 201 Maximizing the Potential of Social Media Alumni Senate | April 16, 2010
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