A short presentation about what anyone building software can learn from the Web 2.0 success stories. Delivered to a group of IT Managers for Codeworks Connect.
3. “The world is changing very fast. Big will not beat
small anymore. It will be the fast beating the slow.
Rupert Murdoch
Small Parts, Loosely Joined
4. “Youʼre better off doing what youʼre great at and
leaving the other stuff to people who are better at it
Jason Fried, 37 Signals
Small Parts, Loosely Joined
5. What is the differences between mashups and
integration?
Small Parts, Loosely Joined
15. Mashup, de-centralisation, non-Web like, user
generated content, permission based activity,
collaboration, Creative Commons.
All put users and not the organisation at the centre
of the equation
User Centred Projects
16. While most designers are conscious of the need to
design for end-users, they often base their
understanding of users on their own experience.
User Centred Projects