YouTube advertising

•Als PPTX, PDF herunterladen•

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How to get

Business Technologie

Migrating TV advertising to Youtube
&
profitable advertising campaigns

So Why ?
• 48 hours uploaded every minute on YouTube
• Great opportunity to target core
audience
• More flexibility than TV
• Cheap CPCs
• Why not?

What we are doing

Results
• YouTube is now our 2nd highest online
channel for sales in the US
• CPAs lower than any other route to market
• 2,788,981 views on one video
3,534,717 channel views
and 498 subscribers

Tips
• Wide reach campaigns = YouTube keyword tool
Targetted campaigns = Google keyword tool
• Start CPCs high and reduce them
• Use display instead of text
• Pre-roll ads – be careful budget wise
• Use 300 x 250 image ads
• Sales? Then voice, links and annotations

Thanks & Finally

www.twitter.com/garethoneill

http://ie.linkedin.com/in/garethoneill
http://www.quora.com/Gareth-O-Neill

Q&A

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

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How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

YouTube advertising

1. Migrating TV advertising to Youtube & profitable advertising campaigns

2. So Why ? • 48 hours uploaded every minute on YouTube • Great opportunity to target core audience • More flexibility than TV • Cheap CPCs • Why not?

3. What we are doing

4. Results • YouTube is now our 2nd highest online channel for sales in the US • CPAs lower than any other route to market • 2,788,981 views on one video 3,534,717 channel views and 498 subscribers

5. Tips • Wide reach campaigns = YouTube keyword tool Targetted campaigns = Google keyword tool • Start CPCs high and reduce them • Use display instead of text • Pre-roll ads – be careful budget wise • Use 300 x 250 image ads • Sales? Then voice, links and annotations

6. Thanks & Finally www.twitter.com/garethoneill http://ie.linkedin.com/in/garethoneill http://www.quora.com/Gareth-O-Neill

Hinweis der Redaktion

490 million unique visitors per month to YouTube