What will get you top dollar? What do hiring and HR managers look at? Education, skill-set, title or past companies? This attempts to breakdown actual titles, salaries, bonus structures, stock options, etc. from entry level positions all the way up to VP and Chief roles. It also includes additional skills that are attractive in today’s market and how to get them!

1. What are you worth?!
Product, Marketing & UX compensation
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2. Well, that depends on…
• Your Google search results
• Your Facebook/LinkedIn profile and tweets
• Your education
• Your title
• Your time in the work force
• Your salary history
• Your skill-sets (portfolio)
• Your referrals
• Your companies
• Internal equity and current market conditions
• And your ability to present and sell yourself!
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3. Compensation Disclaimers
• Industries considered:
– Technology
– Internet
– Mobile
– Social
• Company types considered:
– Startups
– Growth
– Well-established to some extent
• Data leans more towards CA than, say UT
• Data does not reflect my current company
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4. Product/Marketing Compensation
NOTE: Varies by industry and company, also Product Manager = Product/Product Marketing/Analyst
Title Education Years Salary Bonus Stock
Internship Enrolled 0-1 $0-30K N/A N/A
Associate Product Manager AA/AS 1-2 $40-60K N/A N/A
Product Manager BA/BS 2-5 $60-90K 2-5% 1-5K
Senior Product Manager MBA+ 5-10 $80-120K 5-10% 1-10K
Principal Product Manager MBA+ 8-15 $100-150K 10-15% 10-50K
Director, Product Management MBA 8-12 $100-150K 10-20% 10-50K
Sr. Director, Product Management MBA 10-15 $125-175K 15-25% 10-50K
VP, Product & User Experience MBA 10-20 $150K+ 25-50% 0.5-2%
Chief Product Officer MBA 15+ $175K+ 50%+ 2-10%
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5. UX Compensation
NOTE: Varies by industry and company, also UX Designer = Interaction/Visual Designer & Prototyper
Title Education Years Salary Bonus Stock
Internship Enrolled 0-1 $0-30K N/A N/A
Associate UX Designer AA/AS 1-2 $40-60K N/A N/A
UX Designer BA/BS 2-5 $60-90K 2-5% 1-5K
Senior UX Designer BA/BS 5-10 $80-120K 5-10% 1-10K
Principal UX Designer BA/BS 8-15 $100-150K 10-15% 10-50K
Director, User Experience HCI/MBA+ 8-12 $100-150K 10-20% 10-50K
Sr. Director, User Experience HCI/MBA 10-15 $125-175K 15-25% 10-50K
VP, Product & User Experience MBA 10-20 $150K+ 25-50% 0.5-2%
Chief Product/Technology Officer MBA 15+ $175K+ 50%+ 2-10%
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6. Attractive Skills
• Interpersonal skills • User/usability testing
• Microsoft Office • Video
• Visio, Photoshop & Snag-it • Mobile
• Competitive analysis • Social/UGC
• Business cases • Game design/theory
• Requirements • New technology & trends
• Segments/Personas • HTML/CSS (soon HTML5)
• Acquisition & retention • CMS/CRM
• A/B testing (conversion) • Web analytics
• Agile/scrum & user stories • SEO/SEM
• UX mindset & wireframing • International
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7. Ways to Improve Skills
• Read books and blogs
• Play with other sites and mobile apps
• Request more of it at work (don’t be afraid to
explore new projects and concepts)
• Do it yourself!
– Use your “innovation” time
– Use your “after hours” time
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8. Remember !!
• Before you run off to land your next, higher
paying job…
The grass isn’t always greener!
Commute, culture, contribution, innovation, boss, etc.
play a big part in your happiness!
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9. Questions or Comments ??
Jesse Gant
@gantjd
linkedin.com/in/gantjd
slideshare.net/gantjd
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