On Friday, Jan. 7, Shannon Johnson shared her story and her advice on what some of the biggest hurdles are when setting up shop in the blogosphere. This was the first Blog U at the Tahoe Snowcial.

2. Chapter 1: Once Upon A Time August 19, 2007: Shayboarder.com launches! August 2007: 32 page views, 9 unique visitors, 1 returning visitor Text

3. Chapter 2: Gotta Start Somewhere Finding a Voice Tools Blogging Dedication Networking Content

5. Chapter 3: Making a Difference Content Original, fresh, new, relatable, different. Voice Humble, passionate, personable, honest and real Audience Speaks to average snowboarders who make up the majority of snowboarders but are largely ignored by mainstream media. Staying True Sticking to your philosophy, rules, keeping your integrity

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11. Chapter 7: Paying the Bills Year 1: No advertising by choice Out of pocket: A bit with paying for stickers/expenses. Year 2: Opened up limited advertising & tested affiliate advertising Out of pocket: Broke even with stickers/traveling expenses Year 3: Expanded advertising with more options Out of pocket: Ahead with costs & extra income

13. Chapter 9: Experiences Gore-Tex Blogger Summit SIA Tradeshow Hugh Hefner Suit Meeting Rad People Freelance Writing Riding with Companies Snowboarding a lot Meeting my idols Job Opportunities Windells Snowboard Camp Doing what I love

14. Let’s Have Fun! Twitter @Shayboarder Shayboarder.com Facebook /Shayboarder [email_address] Questions?