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Top Apps and Publishers
iPad China


August 2011

Created by: Zoe Adamovicz, Matthaus Krzykowski and Marcin Rudolf
Contact matthaus@xyologic.com if you have any questions.
www.xyologic.com


Version 1.2
Publishing date: 08.09.2011
                                           Xyologic data is available under Creative Commons Attribution 3.0 Unported (CC-BY) License
                                           Copyright 2011 Xyologic Mobile Analysis GmbH
XYOLOGIC.COM



About Xyologic


Xyologic App Store Search                                                     Xyologic App Downloads Reports
Xyologic is an app search company with cutting edge                           With our Xyologic Reports we share some of the
technology that helps users find the best mobile apps.                        data which powers our app store search with the
                                                                              community.
App stores have become crowded. When users search for apps                    Each month Xyologic releases the most extensive
they often face the problem of choosing the best app out of                   view of the global app landscape: 220 reports
hundreds of very similar alternatives. This is a result of how                covering 4 platforms and 29 countries. We are
existing app search engines work - they find many results but                 commited to support a global conversation
do not give their users much data points which apps are the                   around apps, app publishers and the issues they
best.                                                                         face.

We are dedicated to change this situation. Our own ranking                    Download more of our free monthly reports:
algorithm - internally called AppRank ;) - merges such unique
                                                                              www.xyologic.com/app-downloads-reports
data points as estimatated download numbers, app popularity
growth, quality of the app publishers, app topics and cross-
platform references to identify difference between gems and                   Connect with us on Facebook:
                                                                              www.facebook.com/xyologic
junk.

Use our app store search:                                                     Follow us on Twitter:
www.xyologic.com                                                              www.twitter.com/xyologic




Copyright 2011 Xyologic Mobile Analysis GmbH                     iPad China                  Unauthorized publication or redistribution is strictly prohibited by law.
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Content

# 01 In this Report

# 02 How to use this Report

# 03 FAQ

# 04 Top 100 Publishers with Free Apps

# 05 Top 100 Publishers with Paid Apps

# 06 Top 150 Most Downloaded Free Apps

# 07 Top 150 Most Downloaded Free Apps Categories

# 08 Top 150 Most Downloaded Paid Apps

# 09 Top 150 Most Downloaded Paid Apps Categories

# 10 About The Xyologic Team

# 11 License Type, Methodology, Validation and Disclaimer




Copyright 2011 Xyologic Mobile Analysis GmbH                iPad China   Unauthorized publication or redistribution is strictly prohibited by law.
XYOLOGIC.COM
                                                                                                                          # 01 In this Report



In this Report


This series of Xyologic Top Apps and Publishers reports
looks at the most successful publishers and the most popular
                                                                                      Xyologic reports contain exclusive insights, data and
apps in various app stores and countries. Amongst others,
                                                                                      information not available elsewhere.
the Xyologic App Store Search Engine defines an app's
success by the number of downloads it generates - and a
                                                                                      This report is interactive! Get more data online:
publisher's success by the global and local success of all of the
                                                                                      Click on an app name or a publisher name for
publisher's apps. Xyologic tracks also the speed of growth for
                                                                                      detailed information about each app and publisher
each app to identify new successful titles and publishers,
                                                                                      featured in this report.
even if their downloads numbers are not big yet.
                                                                                      Or go directly to Xyologic app search:
This report belongs to the Top Apps and Publishers series
and assesses the leading apps and publishers in iPad China.
                                                                                                        www.xyologic.com
It is issued monthly.




This report is available also for other countries and app stores. Find it here:       www.xyologic.com/app-downloads-reports




Copyright 2011 Xyologic Mobile Analysis GmbH                             iPad China                    Unauthorized publication or redistribution is strictly prohibited by law.
Important Expressions in this Report


In various places across this report you will find following terms and expressions:
Last Month – Is the month covered by this report. Xyologic typically closes its analysis process on the 7th of each month. Therefore, for
example, a report for February presents data gathered between February 7th and March 7th, and is published on March 8th.

Current App Store – Is the app store covered by this report. This can be, for example, Apple AppStore, Android Market or Windows Phone 7
Marketplace.

Current Country – Is the country or geographical region covered by this report, for example Germany or USA. Most Xyologic reports present
data for a specific country, but regional packages covering larger geographies are also offered.

Number of Apps - Number of applications currently available for users for download. Apps that used to be available but are now removed from
app store are not considered, unless noted otherwise.

Last Month, Current App Store and Current Country are indicated on the cover page and in the footnote of this report.
This reports covers iPad China August 2011




Copyright 2011 Xyologic Mobile Analysis GmbH                                iPad China                  Unauthorized publication or redistribution is strictly prohibited by law.
Tables and Data in this Report

You will find three types of tables in this report:
               1) Top 100 Publishers
               2) Top 150 Most Downloaded Apps
               3) Top 150 Most Downloaded Apps Categories


Top 100 Publishers

The table looks at the most successful publishers in the current month and app store, on the global and local level. The publishers are ranked by
the number of downloads their apps generate per month. Each publisher is ranked in the local or the global context: To assign the Country Rank
Xyologic sums up all downloads of all apps distributed by the publisher in current country. To assign the Global Rank Xyologic sums all the apps
distributed by the publisher worldwide. The more downloads a publisher's portfolio generates, the higher her position in the top 100 list.


Definitions:

Country Rank – Position of given publisher among all                                   Free Apps Published – Total number of free apps
publishers in this country.                                                            published by a publisher in an app store and country.

Global Rank - position of given publisher among all the                                Downloads of Free Apps Last Month – Total number
publishers worldwide.                                                                  of downloads generated by free apps published by a
                                                                                       publisher, in an app store and country. Rounded to
Publisher – Publisher's name. Can be name of a company,                                thousands.
or of a single developer.
                                                                                       Paid Apps Published – Total number of paid apps
Apps Published – Total number of apps published by a                                   published by a publisher in an app store and country.
publisher in an app store and country.
                                                                                       Downloads of Paid Apps Last Month - Total number
Estimated Revenue from Paid Downloads - Revenue                                        of downloads generated by paid apps published by a
made by publisher from paid downloads of all of her apps.                              publisher, in an app store and country. Rounded to
Obtained by multiplying download numbers of each paid app                              hundreds.
by its price. Rounded to thousands.




Copyright 2011 Xyologic Mobile Analysis GmbH                              iPad China                    Unauthorized publication or redistribution is strictly prohibited by law.
Top 150 Most Downloaded Apps

The table looks at the most popular apps in a month in an app store. Since free apps typically generate many more downloads then paid apps, the
report provides separate tables for 150 top free and top 150 paid apps. Apps are ranked by the number of downloads they generate - the more
downloads in a month, the higher the position in the rank.


Definitions:

Country Rank - An app's rank position in the local context                             Apps Published – Total number of apps published by
or in the current country. The more downloads an app                                   publisher in an app store and country.
generates in this country, the higher the Country Rank.
                                                                                       Monetization Type – Indicates the revenue model. This
Previous Rank – An app's rank position in the previous                                 column may contain following values:
month. It gives an idea if an app looses or gains popularity,                           1) Free – free app,
and details its month-over-month performance. Apps which                                2) Paid – app monetized in pay-per-download model,
were added to app store during last month are indicated with                            3) Free + In-App Purchase – free app with possibility of
NEW. Empty 'Previous Rank' value indicate an app that was                              purchasing virtual goods from within the app,
outside Top 150 last month.                                                             4) Paid + In-App purchase – app monetized by a
                                                                                       combination of pay-per-download and possibility of
App Title – App's name.                                                                purchasing virtual goods from within the app,
                                                                                        5) Trial – app monetized in pay-per-download model with
Publisher – Publisher's name. Can be name of a company,                                free trial version. This value is specific to Microsoft WP7
or of a single developer.                                                              platform only.

App Type – Due to the domination of games as the most                                  Had Paid Period – Set to YES if an app was offered as a
downloaded category, Xyologic differentiates between games                             paid download at any time within the month covered by
and other app types. This differentiation facilitates                                  this report. This column exists for free apps only and
navigation through the data and understanding of an app                                indicates that publisher switched from pay-per-download
store's dynamics.                                                                      to other monetization models.

Category – Category to which an app is assigned, as set by
the publisher and displayed by app store.




Copyright 2011 Xyologic Mobile Analysis GmbH                              iPad China                    Unauthorized publication or redistribution is strictly prohibited by law.
Had Free Period – Set to YES if an app was offered for                        Is Local – Is set to YES when more than 50% of all
free at any time within the month covered by this report. This                downloads of an app were generated in one country. For
column exists for paid apps only, and indicates that an app                   example if an app was downloaded 1000 times in total, but
had a trial period or was offered as a promotional version.                   700 from German app store, it will be indicated as a local
                                                                              German app. In case of USA, the locality level is set to
Price in EUR - Price of an app in EUR. Xyologic calculates                    75%.
EUR prices using exchange rates published by EBC on the
day of analysis closing (7th of each month).                                  Downloads This Month – Number of downloads
(https://www.ecb.europa.eu/stats/exchange/eurofxref/html                      generated by an app in a month, an app store and a
/index.en.html)                                                               country. Download numbers for free apps are rounded to
                                                                              thousands, and for paid apps to hundreds. Totals for paid
                                                                              and free apps are rounded to thousands.




Copyright 2011 Xyologic Mobile Analysis GmbH                     iPad China                   Unauthorized publication or redistribution is strictly prohibited by law.
Top 150 Most Downloaded Apps Categories

The table looks at the distribution of the most popular apps in various categories, and gives an understanding of what kind of content is most
popular among users. It takes the top 150 most downloaded apps and looks to which categories they belong. Since the category distribution is
different for top paid and top free apps, the report provides separate tables for top 150 free and 150 paid apps.


Definitions:

% of Top Downloads – The value tells how many                                           Number of Apps – Number of apps currently available
downloads are generated by top 150 apps in given category in                            to end users for download. Please note that apps that used
proportion to total downloads generated by those apps across                            to be available to end users, but were later deleted are not
all categories. For example, if all apps in Top 150 Apps                                included, unless noted otherwise.
generated 1.000.000 downloads, and 500.000 of these was
generated by games, then the value will be 50%.                                         Downloads in Category Last Month – Total number
                                                                                        of downloads generated within given category by top 150
Category – Category to which an app is assigned, as set by                              most popular apps. Download numbers for free apps are
the publisher and displayed by app store.                                               rounded to hundreds, and for paid apps to thousands.
                                                                                        Totals for paid and free apps are rounded to thousands.




Copyright 2011 Xyologic Mobile Analysis GmbH                               iPad China                    Unauthorized publication or redistribution is strictly prohibited by law.
Other Xyologic Reports                                                                          www.xyologic.com/app-downloads-reports

Xyologic offers other reports which are complementary to this one, or extend the information about the best apps and most successful publishers
to other areas. Please, take a look at following reports:



Top New Apps and New Publishers
The New Apps and New Publishers Report focuses on the newest apps, newest app store trends and emerging players in the publisher
ecosystem. This report is used to identify success among newly published apps, observe the latest content and category trends in app stores, and
identify new developers who have the greatest chance for success.



In-App Purchase Economy
The In-App Purchase Economy Report presents exclusive data and analysis of virtual goods and in-app purchase monetization model on
mobile platforms. The report is used to understand the monetization mechanisms in the apps economy, analyze the performance of pay-per-
download versus in-app-purchase model. It also takes a deep dive into the different types of virtual goods sold, and helps identify key apps and
publishers leveraging virtual goods as revenue stream.




Copyright 2011 Xyologic Mobile Analysis GmbH                                iPad China                   Unauthorized publication or redistribution is strictly prohibited by law.
XYOLOGIC.COM
                                                                                                                      # 02 How to Use this Report



How to Use this Report



Overview

The Top Apps and Top Publishers report attempts to provide answers to the following questions:

               1) What are the best apps?
               2) Which are the locally relevant apps?
               3) Who are the most successful publishers?
               4) Which are the most important app categories?
               5) Which monetization models are used by the most successful apps and publishers, and what are the prices?




This report is interactive! Get more data online:
Click on an app name or a publisher name for detailed information about each app and publisher featured in this report, or go to:

                                                              www.xyologic.com




Copyright 2011 Xyologic Mobile Analysis GmbH                           iPad China                Unauthorized publication or redistribution is strictly prohibited by law.
Use this Report to Answer Specific Questions

This report not only gives you an overview of an app store ecosystem in a country, but can be used to answer many specific questions. It provides a
lot of unique data and information generated from our app store search engine that are not available elsewhere, such as:
download numbers (for paid and free apps, per category and per publisher), information about locally relevant apps in a specific geographical
region, lists of new apps, as well as information on monetization and revenue models. You can use this information to answer questions such as:


What are the chances of my app to get a position in the Top 25 apps in an app store - how many downloads do I need?

You will find two excellent indicators of app store dynamics in this report:
            I. The "Previous position" column in the Top 150 Most Downloaded Apps tables. If many apps in this column are marked as NEW,
               the app store is very dynamic, with many new players coming in each month. This will mean also that the chances that your app will
               get noticed by the users are higher. If only few apps are marked as NEW, the app store is dominated by strong well established
               publishers.
           II. The "Downloads" column in the Top 150 Most Downloaded Apps tables. It will give you an idea how many downloads your app
               needs to generate monthly to reach a position in app store ranks.




Worldwide hits such as Facebook or Angry Birds occupy top positions in my app store. How do I know what apps are most
relevant to a regional audience in my local market, and which publishers are important in my country?

To find the answer use the Is Local column which lets you identify most important apps in a particular country. The "Is Local" value is set to YES
when more than 50% of all downloads of an app were generated in one country (or 75% in case of the USA). By following this indicator you will
identify most successful local publishers and local apps.




Copyright 2011 Xyologic Mobile Analysis GmbH                              iPad China                Unauthorized publication or redistribution is strictly prohibited by law.
How much money can I make on my app? How much revenue is made by the most popular apps?

To understand the revenue range made by top apps monetized in pay-per-download model, simply multiply numbers from Downloads column by
the Price. Understanding revenues made by apps monetized in in-app purchase model is more complicated and requires more data and analysis.
Xyologic publishes a separate report on this topic. This report, however, will also give you an indication since download numbers correlate with the
revenues made on in-app purchases.




Which monetization models are the most popular among the most successful apps?

Use the Monetization Type column to find out which apps use what revenue models, and what models are most frequently adapted by most
successful publishers and apps. For iPhone and iPad you will find columns where apps are marked as paid, as in-app purchase, or as a combination
of both. For Windows Phone 7 you will find additionally apps offering a trial version which can be unlocked to premium from within the app. By
looking at this column you can easily find out what models are most popular in top 150 most downloaded apps, and also in which categories.




You can discuss specific questions around the apps economy with us on Quora:

Zoe: www.quora.com/zoe-adamovicz/
Matthaus: www.quora.com/matthaus-krzykowski/
Marcin: www.quora.com/marcin-rudolf/

To find relevant apps or specific information about an app's or a publisher's success, use our app search at www.xyologic.com




Copyright 2011 Xyologic Mobile Analysis GmbH                            iPad China                 Unauthorized publication or redistribution is strictly prohibited by law.
XYOLOGIC.COM
                                                                                                                                     # 03 FAQ


Why are Xyologic top lists and rankings more reliable and more useful than those published by the app
stores?

The main indicator of an app or publisher's success is the number of downloads. Specifically, it is an indicator for the number of times an app was
installed on user devices, and therefore of its popularity. Unlike app store rankings, Xyologic is using the download numbers as the driving
indicator in constructing the rankings in our reports. While most app stores publish their "top lists" (e.g. Top 25 in Apple AppStore or BlackBerry
AppWorld, or Top Paid / Top Free in Google Android Market), those lists are actually curated by the app store owners, and the rules applied to
create those rankings are not transparent nor disclosed to the public. For example: Apple’s Top 25 is adjusted to drive sales and improve
discoverability of new apps, and the curators choose which apps dominate the list. It may be good for the user, but at the same time it makes the
ranking less suitable for research. As a different example: Android Market does not consider local biases when creating their Top Free / Paid list,
but uses only total numbers to reflect the global context only. This way a US consumer can find in a top list an app from China or France, and a
researcher will not find any information about performance of apps in particular geographical market.

Due to the reasons described above the top lists and rankings created by app stores are not suitable for research purposes. In contrast to this
Xyologic provides reliable lists based on hard numbers, created and adjusted for the community. Xyologic uses a unified ranking algorithm
for every app store in every country, provides rounded downloads numbers for all apps and all publishers, without any
manipulation or curation.



Xyologic uses a unified ranking algorithm for every app store in every country and shares estimated downloads numbers for all apps and publishers
that made into the top list.




Copyright 2011 Xyologic Mobile Analysis GmbH                             iPad China                 Unauthorized publication or redistribution is strictly prohibited by law.
What is the difference between app                                            How does Xyologic rank publishers and
developers and app publishers?                                                applications?

While a developer is the person or the organization that                      Xyologic uses a unified and transparent ranking algorithm
programs an application, the publisher is the entity that                     for every app store and country. Apps and publishers
distributes it in app store and gives it a brand. Frequently a                are rank by the number of downloads generated
developer and a publisher are the same entity, but in some                    during the analysis month. For publishers, the more
cases developers are hired by publishers to program their apps                downloads all publisher's apps generate in the analysis
under their brand. Xyologic provides lists of top                             month, the higher her position. For apps, the more
publishers. Among those publishers you may found media                        downloads an app generates in the analysis month, the
companies owning many titles, or single developers who both                   higher its position. Xyologic typically closes its analysis
develop and distribute their apps under their own brand.                      process on the 7th of each month. Therefore, for example, a
                                                                              report for February presents data gathered between
                                                                              February 7th and March 7th, and is published on March 8th
                                                                              (exact time covered by this report is indicated on the cover
                                                                              page and in the footnote).



                                                                              Xyologic uses a unified and transparent ranking algorithm
Xyologic analyzes and reports the app publishers ecosystem.
                                                                              for every app store and country.




Copyright 2011 Xyologic Mobile Analysis GmbH                     iPad China              Unauthorized publication or redistribution is strictly prohibited by law.
Why is Xyologic using monthly downloads as                                    What are app categories and why they
the key indicator for its rankings?                                           are important?

Downloads indicate an app's popularity among                                  App categories are the simplest way for end users
consumers, and therefore are the most applicable measure                      to quickly understand what an application does
for an app's success. Similarly, the total downloads generated                and what types of content are appreciated by the
by all apps published by a publisher are an indicator of his                  users. Each app store uses its own category structure and
market success. Moreover, downloads:                                          while many categories overlap by name, there are also
1) Signify the size of the app’s install base,                                important differences. Xyologic reports preserve native
2) Are a direct indicator of revenues made for paid apps,                     categorization, i.e. categorization used by app store. In this
3) May be used to estimate advertising and in-app purchase                    report you will find tables that show the downloads in app
revenues for free apps.                                                       store categories. In case of paid apps, you will also see
                                                                              which app categories are likely to make the most revenues
                                                                              in pay-per-download model. Xyologic further advises its
                                                                              clients to compare this data set between different platforms
                                                                              and countries so they gain insights on cross-app store
                                                                              and cross-country differences in users preferences.



Downloads are the most direct indicator for app and publisher                 App categories are the simplest way to communicate to the
success.                                                                      end user what an application does.




Copyright 2011 Xyologic Mobile Analysis GmbH                     iPad China              Unauthorized publication or redistribution is strictly prohibited by law.
Why are there less than 150 apps listed in
What is an app store actually?                                                  the Top 150 Paid Android Apps in Portugal
                                                                                or the Czech Republic?

An app store is either the default (Android) or the exclusive                   Xyologic removes insignificant results from Top
(Apple, Microsoft) distribution channel for apps. Used by                       150 lists, which sometimes shortens the Top 150
consumers on their device (for example a phone or a tablet), it                 lists to less. In some countries (like Portugal or Czech
allows them to browse and download applications from the                        Republic) where the mobile market is not fully developed
particular app store that the they were published in.                           yet, download numbers can be very small, especially among
                                                                                paid apps (on Android paid downloads constitute only 1%
                                                                                of all downloads). That means that apps with very small
                                                                                download numbers would also hit the Top 150, only
                                                                                because there are no other apps that have relevant
                                                                                popularity in a small market. Xyologic considers such apps
                                                                                insignificant and removes them from the list, shortening
                                                                                the Top 50 list to less, yet highlighting this way only the real
                                                                                gainers in the local context.




An app store is a service provided for publishing, discovery and
                                                                                Xyologic presents only significant results.
downloading of apps.




Copyright 2011 Xyologic Mobile Analysis GmbH                       iPad China               Unauthorized publication or redistribution is strictly prohibited by law.
Why in some countries, like Hungary or
                                                                             What is the difference between Country
China, are there no paid apps lists for the
                                                                             Rank and Global Rank?
Android Market?

In some countries Android Market does not provide                            Apps and publishers are ranked in two contexts:
the option to sell apps, and only free apps are available to                 local - related to a country, and global - worldwide.
users for download. Hungary and China are examples of                        1) Local context - Country Rank or rank on the country
countries where no paid apps are published due to Android                    level, means position among local competitors only.
Market regulations. Therefore there are no paid apps in those                2) Global context - Global Rank, or rank on the global level
countries, and Xyologic does not provide paid apps lists.                    means position among all competitors world-wide.




Xyologic takes into consideration app store regulations for                  Xyologic separates ranks for local and global, to improve
regional markets.                                                            your research experience.




Copyright 2011 Xyologic Mobile Analysis GmbH                    iPad China              Unauthorized publication or redistribution is strictly prohibited by law.
Why download numbers are sometimes
                                                                                   Do you rank paid and free apps
inaccurate? And why are they always
                                                                                   separately?
rounded to thousands or hundreds?

Neither the app stores nor the developers disclose exact                           There are great differences between paid apps and
download numbers of their apps. The downloads numbers                              free apps - in the economy, user behavior, content and
provided by Xyologic are statistical estimations based                             many others. Therefore, when creating ranks, paid and free
on the set of models and data samples which may not be a                           downloads are always separated. There end user behavior
representative sample of the global app population. To the                         for these groups respectively is very different, and mixing
extent that our samples and models differ from the set of all                      those numbers would confuse researchers and undermine
mobile app users, our download estimates may over- or under-                       data quality. There are separate ranks for paid and free
estimate the actual downloads generated by a particular app.                       apps and two ranks for publishers: for free and for paid
Apps with relatively low download numbers will not be                              downloads.
accurately estimated. Generally, download numbers of 10.000
for free apps and below 1.000 for paid apps should be regarded
as not reliable. Conversely, the closer a site gets to the top most
popular app, the more reliable its download number estimation
becomes.

Additionally, download numbers are rounded in following way:
- All free download values are rounded to thousands.
- All paid download values are rounded to hundreds.
- Download values where paid and free downloads are
summarized are rounded to thousands.



Xyologic takes into consideration app store regulations for                        Xyologic separates free and paid apps, to improve your
regional markets.                                                                  research experience.




Copyright 2011 Xyologic Mobile Analysis GmbH                          iPad China              Unauthorized publication or redistribution is strictly prohibited by law.
XYOLOGIC.COM
                                                                                                                    # 04 Top 100 Publishers with Free Apps


Top 100 Publishers with Free Apps
iPad China
08.08 - 08.09.2011

                                                           Downloads of                   Downloads of                   Estimated
Country   Global                                 Free Apps                  Paid Apps                      Apps
                     Publisher                             Free Apps Last                 Paid Apps Last                 Revenue from
Rank      Rank                                   Published                  Published                      Published
                                                           Month                          Month                          Paid Downloads
                     Tencent
    1         8      Technology(Shenzhen)           16     1,523,000            0         0                    16        0.00 €
                     Company Limited
                     SINA Corporation (Nasdaq:
    2         16                                     5     767,000              0         0                     5        0.00 €
                     SINA)
    3         1      Big Fish Games Inc             32     520,000              35        0                    67        40,000.00 €
    4         2      Outfit7                         8     442,000              8         0                    16        21,000.00 €
    5         30     NUBEE PTE. LTD.                 7     424,000              0         0                     7        0.00 €
    6         5      Playrix                         8     369,000              6         0                    14        109,000.00 €
    7         7      Gameloft                       13     347,000              50        0                    63        437,000.00 €
    8         33     CronlyGames                    25     328,000              1         0                    26        0.00 €
    9         9      G5 Entertainment               19     327,000              20        0                    39        199,000.00 €
   10         36     tinome software                 1     325,000              5         0                     6        380,000.00 €
   11         6      Rovio Mobile Ltd.               3     289,000              2         0                     5        75,000.00 €
   12         3      Backflip Studios               12     223,000              6         0                    18        13,000.00 €
                     KONGZHONG
   13         45                                    14     223,000              9         0                    23        67,000.00 €
                     CORPORATION
   14         76     Minesage                       27     206,000              0         0                    27        0.00 €
   15         65     PunchBox                        1     190,000              0         0                     1        0.00 €
                     BLINGSTORM
   16         96                                     1     184,000              0         0                     1        0.00 €
                     ENTERTAINMENT LIMITED




Copyright 2011 Xyologic Mobile Analysis GmbH                                         iPad China                     Unauthorized publication or redistribution is strictly prohibited by law.
17         70     OF-Games                      9    181,000    8         0       17         8,000.00 €
   18        110     Inforgence                    69   178,000    3         0       72         0.00 €
   19         17     Capcom Interactive Inc.       4    177,000    5         0        9         0.00 €
   20        109     Zhigang Qi124033863           6    164,000    0         0        6         0.00 €
   21         98     xiaonei                       1    161,000    0         0        1         0.00 €
   22         18     TeamLava                      13   152,000    0         0       13         0.00 €
   23         14     Glu                           18   152,000    5         0       23         1,000.00 €
                     Guangdong Pacific Internet
   24        131                                   2    147,000    1         0        3         2,000.00 €
                     Info. Services Ltd.
   25        128     NetDragon Websoft Inc         14   146,000   163        0       177        114,000.00 €
   26        143     Sinyee                        3    134,000    8         0       11         9,000.00 €
   27        157     igroo.net                     24   126,000   12         0       36         17,000.00 €
   28         34     Dream Cortex                  33   125,000   18         0       51         3,000.00 €
   29        127     PPLive Corporation            1    123,000    0         0        1         0.00 €
   30         20     Chillingo Ltd                 28   120,000   79         0       107        189,000.00 €
   31         84                                   5    114,000    0         0        5         0.00 €
   32        215     亮点时间                          14   111,000    7         0       21         61,000.00 €
   34         24     Alawar Entertainment Inc      23   108,000   24         0       47         70,000.00 €
   35         21     Halfbrick Studios             2    107,000    4         0        6         34,000.00 €
                     ShenZhen Thunder
   36        203                                   1    101,000    0         0        1         0.00 €
                     Networking TechnologiesLtd.

                     Auer Media & Entertainment
   37        145                                   4    99,000     2         0        6         0.00 €
                     Corp
   38        119     ColorMoon Games               5    93,000     6         0       11         4,000.00 €
   39         19     Miniclip.com                  2    90,000     3         0        5         50,000.00 €
                     International Games System
   40        103                                   2    90,000     0         0        2         0.00 €
                     Co. Ltd.
   41        222     AppleTreeBooks                6    89,000    27         0       33         77,000.00 €
   42         97     Simply Game                   5    87,000     2         0        7         8,000.00 €
   43        269     Elinasoft                     1    85,000     3         0        4         5,000.00 €
   44        271     gao7.com                      3    83,000     0         0        3         0.00 €
   45         54     Global Agent Inc              30   82,000    19         0       49         1,000.00 €
   46         66     NextGen Entertainment INC     7    81,000     0         0        7         0.00 €
   47        275     SEQUEL                        10   81,000     0         0       10         0.00 €




Copyright 2011 Xyologic Mobile Analysis GmbH                            iPad China         Unauthorized publication or redistribution is strictly prohibited by law.
48        231     沪江网                            1    80,000   0         0       1         0.00 €
                     LiangBangChuangYe
   49        208                                    1    76,000   0         0       1         0.00 €
                     Investment Consulting Co Ltd

   50        247     Sohu.com                       3    74,000   0         0       3         0.00 €
   51        305     Sixjoy Hong Kong Limited       1    72,000   0         0       1         0.00 €
   52         58     Streetview Labs                3    72,000   0         0       3         0.00 €
                     Namco Networks America
   53         32                                    16   72,000   19        0       35        2,000.00 €
                     Inc.
   54         78     SmilingMobile Inc.             42   70,000   8         0       50        0.00 €
   56        312     大连市世纪鲲鹏科技有限公司                  7    70,000   0         0       7         0.00 €
   57        357     iKidsMedia                     1    69,000   0         0       1         0.00 €
   58        344     21CN.com                       4    69,000   0         0       4         0.00 €
   59        281     Xiumei Chen                    7    68,000   0         0       7         0.00 €
   60         56     Appy Entertainment Inc.        2    68,000   3         0       5         0.00 €
                     Taobao (China) Software
   62        306                                    1    67,000   0         0       1         0.00 €
                     CO.LTD
   63        291     YouKu                          1    67,000   0         0       1         0.00 €
   64         12     Game Insight LLC               4    66,000   0         0       4         0.00 €
   65        172     Vertra Animation Studios       26   64,000   20        0       46        22,000.00 €
   66        328     QIYI                           1    63,000   0         0       1         0.00 €
   67        102     7th Gear                       1    60,000   1         0       2         2,000.00 €
   68        278     AppleTreeApp                   5    60,000   35        0       40        132,000.00 €
   69        384     Beijing BEAT Media Co. Ltd.    4    59,000   0         0       4         0.00 €
   70        330     Ping Wang                      2    58,000   0         0       2         0.00 €
   71        379     Tgwoo Inc.                     12   57,000   5         0       17        <1000
   72        462     Snsgame Global Limited         1    57,000   0         0       1         0.00 €
   73        387     Childhood Fine Arts            10   55,000   40        0       50        26,000.00 €
   74        451     Trends Media Group             5    54,000   0         0       5         0.00 €
   75        385     深圳掌媒科技有限公司                     36   54,000   8         0       44        0.00 €
   76        456     掌中米格                           3    54,000   0         0       3         0.00 €
   77        463     TTCX Inc.                      22   54,000   29        0       51        12,000.00 €
   78        407     时尚集团 Trends Group              6    53,000   1         0       7         2,000.00 €




Copyright 2011 Xyologic Mobile Analysis GmbH                           iPad China        Unauthorized publication or redistribution is strictly prohibited by law.
79        331     Netease Youdao                 1    53,000   0         0       1         0.00 €
   80        258     Anansi Studios                 1    52,000   0         0       1         0.00 €
   81         73     HugaoMobile                    12   51,000   0         0       12        0.00 €
   82         55     Game Circus LLC                7    51,000   2         0       9         0.00 €
   83        493     Creative Mobile                3    51,000   12        0       15        25,000.00 €
   84        499     Victor Lu                      1    50,000   0         0       1         0.00 €
   85        500     YOKA时尚网                        4    50,000   0         0       4         0.00 €
   86         91     Electronic Arts Nederland BV   5    49,000   28        0       33        72,000.00 €
   87         47     XIMAD                          37   48,000   14        0       51        2,000.00 €
   88         68     Zero260 Inc                    2    47,000   0         0       2         0.00 €
   89        525     MobGo Inc.                     4    46,000   0         0       4         0.00 €
   90         26     Autodesk Inc.                  9    46,000   2         0       11        5,000.00 €
   91        277     EASY Inc.                      5    46,000   5         0       10        14,000.00 €
   92         35     Digital Chocolate Inc.         12   45,000   10        0       22        <1000
                     北京红袖添香科技发展有限公
   93        594                                    7    45,000   0         0       7         0.00 €
                     司
   94        351     Beijing Astepgame Co. Ltd.     1    44,000   1         0       2         26,000.00 €
   95        117     FreeDragon                     13   44,000   4         0       17        1,000.00 €
   96        611     Beijing NetRoute Co.Ltd        2    44,000   0         0       2         0.00 €
                     Jumpo Technology
   97        466                                    17   44,000   50        0       67        1,000.00 €
                     Development Co. Ltd.
   98        167     VP2                            27   44,000   4         0       31        0.00 €
   99        435     iBigToy inc.                   19   44,000   49        0       68        120,000.00 €
   100       471     Cubic                          4    43,000   0         0       4         0.00 €
   101        89     爱手机100                         2    43,000   1         0       3         0.00 €
   102       576     iVisitChina                    6    43,000   0         0       6         0.00 €
   103        86     PlayFirst Inc.                 4    42,000   4         0       8         6,000.00 €




Copyright 2011 Xyologic Mobile Analysis GmbH                           iPad China        Unauthorized publication or redistribution is strictly prohibited by law.
XYOLOGIC.COM
                                                                                                                        # 05 Top 100 Publishers with Paid Apps


Top 100 Publishers with Paid Apps
iPad China
08.08 - 08.09.2011

                                                              Downloads of                   Downloads of                    Estimated
Country   Global                                    Paid Apps                  Free Apps                      Apps
                     Publisher                                Paid Apps Last                 Free Apps Last                  Revenue from
Rank      Rank                                      Published                  Published                      Published
                                                              Month                          Month                           Paid Downloads
    1         18     chinababy365.com                  93     193,000              8         0                    101        156,000.00 €
    2         30     jiang qian                        21     185,000              1         0                    22         154,000.00 €
    3         21     NetDragon Websoft Inc             163    157,000              14        0                    177        114,000.00 €
    4         2      Gameloft                          50     125,000              13        0                    63         437,000.00 €
    5         51     tinome software                    5     108,000              1         0                     6         380,000.00 €
    6         44     AppleTreeApp                      35     104,000              5         0                    40         132,000.00 €
    7         65     iBigToy inc.                      49     87,000               19        0                    68         120,000.00 €
    8         1      Chillingo Ltd                     79     80,000               28        0                    107        189,000.00 €
    9         8      Playrix                            6     80,000               8         0                    14         109,000.00 €
   10         87     AppleTreeBooks                    27     71,000               6         0                    33         77,000.00 €
   11        140     iMobLife Inc.                     24     57,000               4         0                    28         139,000.00 €
   12         3      Big Fish Games Inc                35     57,000               32        0                    67         40,000.00 €
   13         6      Electronic Arts Nederland BV      28     56,000               5         0                    33         72,000.00 €
   14         5      PopCap Games Inc.                  3     51,000               2         0                     5         247,000.00 €
   15        161     Richard                           14     50,000               1         0                    15         304,000.00 €
   16        173     TianXia ZhiHui                    10     50,000               0         0                    10         35,000.00 €
   17         12     G5 Entertainment                  20     50,000               19        0                    39         199,000.00 €
                     KONGZHONG
   18         70                                        9     47,000               14        0                    23         67,000.00 €
                     CORPORATION




Copyright 2011 Xyologic Mobile Analysis GmbH                                            iPad China                      Unauthorized publication or redistribution is strictly prohibited by law.
19         10     Halfbrick Studios              4    46,000   2         0        6         34,000.00 €
   20        183     AppsStudio                    108   45,000   0         0       108        194,000.00 €
   21        132     Game Hive Corp.                1    44,000   0         0        1         62,000.00 €
   22        198     Su Dong Po                    13    44,000   0         0       13         77,000.00 €
   23        101     AppleTreeApp                  47    43,000   0         0       47         96,000.00 €
   24         4      Rovio Mobile Ltd.              2    42,000   3         0        5         75,000.00 €
   25        175     MEET Studio                   34    41,000   4         0       38         75,000.00 €
   26        191     EduChild                      31    41,000   0         0       31         54,000.00 €
   27        146     FORMAT TECH                   15    39,000   1         0       16         56,000.00 €
   28        150     Tinman Arts(Chengdu) Co.Ltd   19    39,000   0         0       19         27,000.00 €
   29        204     AppJourney                    28    38,000   0         0       28         47,000.00 €
   30        247     Wang An Shi                   11    37,000   0         0       11         76,000.00 €
   31        216     eBookHouse Culture Co. Ltd    16    37,000   1         0       17         52,000.00 €
   32        218     Angell Echo                   56    36,000   2         0       58         992,000.00 €
   33        249     erpfox                        25    34,000   0         0       25         61,000.00 €
   34        271     DDShop                        48    32,000   1         0       49         57,000.00 €
   35         17     Limbic Software                3    29,000   0         0        3         149,000.00 €
   36         7      ZeptoLab UK Limited            1    28,000   0         0        1         40,000.00 €
   37        334     Historical Research           36    27,000   2         0       38         97,000.00 €
   38        215     Zhou Weicheng                  8    27,000   2         0       10         35,000.00 €
   39        263     eBo Online Entertainment       9    26,000   4         0       13         25,000.00 €
   40        365     Ruixin Online                 15    26,000   4         0       19         35,000.00 €
   41        341     Entertainment ltd.             5    25,000   0         0        5         54,000.00 €
   42         15     Alawar Entertainment Inc      24    25,000   23        0       47         70,000.00 €
   43        392     GoodCode                       4    25,000   1         0        5         79,000.00 €
   44         25     Miniclip.com                   3    24,000   2         0        5         50,000.00 €
   45        363     rReStudio                     20    24,000   0         0       20         39,000.00 €
   46        382     appsbooks                     13    22,000   0         0       13         31,000.00 €
   47         9      Firemint                       3    22,000   0         0        3         83,000.00 €
   48        222     Game Hive                      1    21,000   0         0        1         45,000.00 €
   49        358     TSKYGAME                       8    21,000   1         0        9         31,000.00 €




Copyright 2011 Xyologic Mobile Analysis GmbH                           iPad China         Unauthorized publication or redistribution is strictly prohibited by law.
50         22     DeviceVM Inc.               2    20,000   3         0       5         75,000.00 €
   51        407     Vanessa Zhou                7    20,000   1         0       8         41,000.00 €
   52        366     Childhood Fine Arts         40   20,000   10        0       50        26,000.00 €
   53        477     iApp Universe               4    20,000   1         0       5         57,000.00 €
   54        467     点趣趣                         5    19,000   1         0       6         24,000.00 €
   55        557     亮点时间                        7    19,000   14        0       21        61,000.00 €
   56        423     Best Apps and Games         3    18,000   1         0       4         58,000.00 €
   57        498     appchen                     10   18,000   0         0       10        26,000.00 €
   58        312     Outer Court                 6    18,000   5         0       11        24,000.00 €
   59        530     mengxiangshucheng           10   18,000   0         0       10        25,000.00 €
   60        347     7th Playground              3    17,000   1         0       4         24,000.00 €
   61        573     Atlantis2012                17   17,000   0         0       17        24,000.00 €
   62        473     Creative Mobile             12   17,000   3         0       15        25,000.00 €
   63         56     Infinite Dreams Inc.        7    17,000   4         0       11        56,000.00 €
   64         13     Good.iWare Ltd.             1    17,000   0         0       1         59,000.00 €
   65        652     ChinaHCM                    27   16,000   8         0       35        19,000.00 €
   66        433     iBigToy                     12   15,000   9         0       21        12,000.00 €
   67        368     imohoo                      20   15,000   8         0       28        21,000.00 €
   68        262     Vertra Animation Studios    20   15,000   26        0       46        22,000.00 €
   69        576     软客                          9    15,000   1         0       10        21,000.00 €
                     南京汉恩游戏动画制作有限公
   70        584                                 43   15,000   3         0       46        23,000.00 €
                     司
   71        492     Anfernee                    2    15,000   0         0       2         21,000.00 €
   72        716     igroo.net                   12   15,000   24        0       36        17,000.00 €
   73        591     Rye Studio                  36   15,000   4         0       40        10,000.00 €
   74        728     iperfect                    5    14,000   6         0       11        10,000.00 €
                     Chair Entertainment Group
   75         31                                 1    14,000   0         0       1         61,000.00 €
                     LLC
   76         34     Donut Games                 20   14,000   0         0       20        10,000.00 €
   77         88     Agharta Studio              3    14,000   0         0       3         20,000.00 €
   78        400     Bravery                     1    13,000   1         0       2         19,000.00 €
                     BEIJING YUTIAN HANFENG
   79        390                                 10   13,000   0         0       10        18,000.00 €
                     BOOKS CO. LTD




Copyright 2011 Xyologic Mobile Analysis GmbH                        iPad China        Unauthorized publication or redistribution is strictly prohibited by law.
80        164     HotGen Ltd.               2    13,000   0         0       2         9,000.00 €
   81        753     shuba                     8    13,000   0         0       8         18,000.00 €
                     AutoNavi Information
   82        709                               2    12,000   1         0       3         82,000.00 €
                     Technology Co. Ltd.
   83        624     FLTRP                     50   12,000   7         0       57        9,000.00 €
                     Hongen Education and
   84        258                               24   12,000   1         0       25        20,000.00 €
                     Technology Co. Ltd.
   85         29     FDG Entertainment         8    12,000   3         0       11        21,000.00 €
   86        208     RebelCrew Interactive     1    12,000   0         0       1         25,000.00 €
   87        548     BiBoBox Studio            1    12,000   0         0       1         25,000.00 €
   88        820     TTCX Inc.                 29   12,000   22        0       51        12,000.00 €
   89        243     Hustmobile                3    12,000   0         0       3         22,000.00 €
                     SOFTSTAR ENTERTAINMENT
   90        416                               2    11,000   0         0       2         15,000.00 €
                     INC.
   91        807     iEnglish Studio           6    11,000   2         0       8         8,000.00 €
   92        480     Lu Feng Technology Inc.   35   11,000   0         0       35        9,000.00 €
   93        595     LEI CHI TAK               6    11,000   0         0       6         21,000.00 €
   94        977     sexproducts               17   11,000   0         0       17        13,000.00 €
   95       1008     广州市财智情商动漫有限公司             20   10,000   5         0       25        7,000.00 €
   96        626     Sinyee                    8    10,000   3         0       11        9,000.00 €
   97       1017     Excellent Technology      9    10,000   0         0       9         11,000.00 €
   98        256     bootant.com               14   10,000   7         0       21        7,000.00 €
   99         27     Outfit7                   8    10,000   8         0       16        21,000.00 €
   100        19     Apple Inc.                5    10,000   5         0       10        59,000.00 €




Copyright 2011 Xyologic Mobile Analysis GmbH                      iPad China        Unauthorized publication or redistribution is strictly prohibited by law.
XYOLOGIC.COM
                                                                                                                              # 06 Top 150 Most Downloaded Free Apps


Top 150 Free Downloaded Apps
iPad China
08.08 - 08.09.2011

                                                                                                                                                          Had
Country Previous                                                                                                     Apps                                                          Downloads
                     App Title                   Publisher                       App Type        Category                        Monetization Type        Paid     Is Local
Rank    Rank                                                                                                         Published                                                     This Month
                                                                                                                                                          Period
    1         1      微博 HD                       SINA Corporation (Nasdaq: SINA)
                                                                              Apps               Social Networking       32      Free                       No           Yes       716,000
    2         7      Japan Life                  NUBEE PTE. LTD.                Games            Simulation(Games)        8      Free + in-app purchase     No           Yes       399,000
    3         10     QQ HD 2011                  Tencent Technology(Shenzhen) Company Limited
                                                                               Apps          Social Networking           47      Free                       No           Yes       389,000
                     Gold Crown™ Video
    4                                            tinome software                Games            Arcade(Games)           11      Paid + in-app purchase     Yes          Yes       245,000
                     Poker HD
    5                4 Elements HD (Full)        Playrix                        Games            Puzzle(Games)           23      Free + in-app purchase     Yes          No        243,000
    6         13     QQ浏览器HD                     Tencent Technology(Shenzhen) Company Limited
                                                                               Apps          Utilities                   47      Free                       No           Yes       211,000
    7         2      Fishing Joy HD              PunchBox                       Games            Arcade(Games)            2      Free + in-app purchase     No           Yes       190,000
                     Fish Hunter HD - All Blue
    8         4                                  BLINGSTORM ENTERTAINMENT LIMITED
                                                                        Games                    Arcade(Games)            2      Free + in-app purchase     No           Yes       184,000
                     Sea
    9        New     人人网HD for iPad              xiaonei                        Apps             Social Networking        2      Free                       No           Yes       161,000
                     Talking Tom Cat 2 for
   10         8                                  Outfit7                        Apps             Entertainment           38      Free + in-app purchase     No           No        161,000
                     iPad
   11         20     PCauto汽车杂志                  Guangdong Pacific Internet Info.Apps
                                                                                 Services Ltd.   Lifestyle                8      Free                       No           Yes       146,000
   12         11     腾讯视频HD                      Tencent Technology(Shenzhen) Company Limited
                                                                               Apps          Entertainment               47      Free                       No           Yes       144,000
   13         46     QQ Pad Domo                 Tencent Technology(Shenzhen) Company Limited
                                                                               Apps          Utilities                   47      Free                       No           Yes       143,000
   14         16     Smurfs' Village             Capcom Interactive Inc.        Games            Adventure(Games)        35      Free + in-app purchase     No           No        134,000
   15         58     Qzone HD                    Tencent Technology(Shenzhen) Company Limited
                                                                               Apps          Social Networking           47      Free                       No           Yes       126,000
   16         6      Angry Birds HD Free         Rovio Mobile Ltd.              Games            Arcade(Games)           10      Free                       No           No        124,000




Copyright 2011 Xyologic Mobile Analysis GmbH                                                         iPad China                  Unauthorized publication or redistribution is strictly prohibited by law.
PPTV网络电视(iPad
   17         9                                PPLive Corporation            Apps           Entertainment        3    Free                       No           Yes       123,000
                     version)
   18                Clever Clear Click        FORMAT TECH                   Games          Board(Games)        20    Paid                       Yes          Yes       109,000
   19        New     Let's Golf! 3             Gameloft                      Games          Family(Games)       270   Free + in-app purchase     No           Yes       105,000
   20         15     Fruit Ninja HD Lite       Halfbrick Studios             Games          Arcade(Games)        9    Free                       No           No        104,000
   21         32     迅雷看看 HD                   ShenZhen Thunder Networking TechnologiesLtd. Entertainment
                                                                            Apps                                 1    Free                       No           Yes       101,000
                     GT Racing: Motor
   22         12                               Gameloft                      Games          Simulation(Games)   270   Free + in-app purchase     No           No        100,000
                     Academy Free+ HD
                     Special Enquiry Detail:
   23         3                                G5 Entertainment              Games          Puzzle(Games)       86    Free + in-app purchase     No           No        99,000
                     The Hand that Feeds HD

   24         17     Angry Birds Rio HD Free   Rovio Mobile Ltd.             Games          Arcade(Games)       10    Free                       No           No        96,000
                     極上豪華麻將HD Super
   25         87                               Auer Media & Entertainment Corp
                                                                            Games           Casino(Games)       29    Free + in-app purchase     No           Yes       86,000
                     Deluxe Mah-Jong HD
                     Alarm Clock Master Free
   26         21                               Elinasoft                     Apps           Utilities           12    Free                       No           Yes       85,000
                     for iPad
   27                日语五十音图                    沪江网                           Apps           Education            3    Free                       No           Yes       80,000
   28         38     QQ斗地主 HD                  Tencent Technology(Shenzhen) Company Limited
                                                                             Games         Card(Games)          47    Free                       No           Yes       79,000
   29         60     Beauty Hunt               CronlyGames                   Games          Family(Games)       37    Free                       No           Yes       78,000
   30         56     QQ音乐HD                    Tencent Technology(Shenzhen) Company Limited
                                                                             Apps          Music                47    Free                       No           Yes       77,000
   31        New     Pair Match For Baby HD    Sinyee                        Apps           Education           25    Free                       No           Yes       76,000
   32         23     二战风云 HD                   LiangBangChuangYe Investment Games
                                                                            Consulting Co Ltd
                                                                                           Strategy(Games)       4    Free + in-app purchase     No           Yes       76,000
   33         14     Great Solitaire HD        International Games System Co. Games
                                                                              Ltd.          Casino(Games)        6    Free + in-app purchase     No           No        74,000
   34         53     三国塔防 - 魏传                 Sixjoy Hong Kong Limited      Games          Strategy(Games)      1    Free + in-app purchase     No           Yes       72,000
                     PuppetShow - The
   35                                          Big Fish Games Inc            Games          Puzzle(Games)       125   Free + in-app purchase     No           No        72,000
                     Mystery of Joyville HD
   36        New     Fruit Dart                CronlyGames                   Games          Sports(Games)       37    Free                       No           Yes       72,000
   37         83     QQPlayerHD                Tencent Technology(Shenzhen) Company Limited
                                                                             Apps          Entertainment        47    Free                       No           Yes       71,000
   38                Fragger HD                Miniclip.com                  Games          Arcade(Games)       20    Paid + in-app purchase     Yes          No        70,000
   39                Antrim Escape 1 HD        Game Hive Corp.               Games          Puzzle(Games)        2    Paid                       Yes          Yes       70,000
                     Angry Birds Seasons HD
   40         33                               Rovio Mobile Ltd.             Games          Arcade(Games)       10    Free                       No           No        70,000
                     Free
   41        New     会说话的减肥熊猫HD                iKidsMedia                    Apps           Entertainment        4    Free                       No           Yes       69,000
                     Talking Ben the Dog for
   42         40                               Outfit7                       Apps           Entertainment       38    Free + in-app purchase     No           No        69,000
                     iPad
                     Army of Darkness
   43         5                                Backflip Studios              Games          Action(Games)       40    Free + in-app purchase     No           No        69,000
                     Defense HD




Copyright 2011 Xyologic Mobile Analysis GmbH                                                     iPad China           Unauthorized publication or redistribution is strictly prohibited by law.
44         28     淘宝 HD                       Taobao (China) Software CO.LTD pps
                                                                              A              Lifestyle             10    Free                       No           Yes       67,000
   45        New     QQ游戏大厅HD                    Tencent Technology(Shenzhen) Company Limited
                                                                               Apps          Entertainment         47    Free                       No           Yes       67,000
   46         78     Youku HD                    YouKu                        Apps           Entertainment          2    Free                       No           Yes       67,000
                     Talking Gina the Giraffe
   47         27                                 Outfit7                      Apps           Entertainment         38    Free + in-app purchase     No           No        67,000
                     for iPad
   48         22     搜狐视频 HD                     Sohu.com                     Apps           Entertainment         14    Free                       No           Yes       67,000
   49         30     Cut the Rope HD Lite        Chillingo Ltd                Games          Family(Games)         307   Free                       No           No        66,000
   50         18     Vgo HD 高清影视                 21CN.com                     Apps           Entertainment          5    Free + in-app purchase     No           Yes       66,000
   51         36     Talking Tom Cat for iPad    Outfit7                      Apps           Entertainment         38    Free + in-app purchase     No           No        66,000
   52         48     奇艺高清影视                      QIYI                         Apps           Entertainment          4    Free                       No           Yes       63,000
                     Trucks and Skulls NITRO
   53                                            Appy Entertainment Inc.      Games          Racing(Games)         18    Free + in-app purchase     Yes          No        61,000
                     HD
   54                Ultimate Gem™ HD            tinome software              Games          Puzzle(Games)         11    Paid                       Yes          No        61,000
   55                Bull Billy HD               OF-Games                     Games          Role Playing(Games)   39    Free + in-app purchase     No           No        61,000
   56        107     Calculator for iPad Free    7th Gear                     Apps           Utilities              5    Free                       No           No        60,000
   57         37     Fruit Link 2 Free           Zhigang Qi124033863          Games          Puzzle(Games)         17    Free                       No           Yes       59,000
                     Death at Fairing Point: A
   58        New     Dana Knightstone Novel      Big Fish Games Inc           Games          Puzzle(Games)         125   Free + in-app purchase     No           No        59,000
                     Collector's Edition HD

   59         31     NinJump - HD                Backflip Studios             Games          Adventure(Games)      40    Free + in-app purchase     No           No        58,000
   60         39     Simply Gomoku HD            Ping Wang                    Games          Strategy(Games)        3    Free                       No           Yes       58,000
   61         34     Jack of All Tribes HD       G5 Entertainment             Games          Strategy(Games)       86    Free + in-app purchase     No           No        58,000
   62         44     僵尸农场                        Snsgame Global Limited       Games          Simulation(Games)      1    Free + in-app purchase     No           Yes       57,000
   63         35     Baby Painting HD            Sinyee                       Apps           Education             25    Free                       No           Yes       56,000
                     Virtual City Playground
   64        New                                 G5 Entertainment             Games          Simulation(Games)     86    Free + in-app purchase     No           No        55,000
                     HD
   65         63     有道词典HD                      Netease Youdao               Apps           Reference              5    Free                       No           Yes       53,000
   66         75     Flight Tycoon               Anansi Studios               Games          Strategy(Games)        4    Free + in-app purchase     No           No        52,000
   67        New     天天名车画报 高清版                  Victor Lu                    Apps           Entertainment          2    Free                       No           Yes       50,000
                     Mahjong Towers Touch
   68                                            Big Fish Games Inc           Games          Puzzle(Games)         125   Free + in-app purchase     No           No        50,000
                     HD
   69         26     Simply Find It HD FREE      Simply Game                  Games          Puzzle(Games)         13    Free + in-app purchase     No           No        47,000
   70                枪火兄弟连                       掌中米格                         Games          Arcade(Games)          5    Free + in-app purchase     No           Yes       46,000
   71         47     Fruit Smasher! HD           NextGen Entertainment INC    Games          Board(Games)          35    Free + in-app purchase     No           No        46,000




Copyright 2011 Xyologic Mobile Analysis GmbH                                                      iPad China             Unauthorized publication or redistribution is strictly prohibited by law.
Sacred Odyssey™: Rise of
   72         69                              Gameloft                      Games         Action(Games)         270   Free + in-app purchase     No           No        45,000
                     Ayden HD
   73                Tap Pet Hotel            Streetview Labs               Games         Role Playing(Games)    9    Free + in-app purchase     No           No        45,000
   74        New     限时免费精选HD                 gao7.com                      Apps          Entertainment          6    Free                       No           Yes       44,000
                     Three Kingdoms TD -
   75         41                              Beijing Astepgame Co. Ltd.    Games         Strategy(Games)        9    Free                       No           Yes       44,000
                     Legend of Shu HD Lite
                     Saving Seeds HD Free :
   76         76                              ColorMoon Games               Games         Board(Games)          19    Free                       No           Yes       44,000
                     doodle physics
   77                热门应用                     SEQUEL                        Apps          Utilities             13    Free                       No           Yes       43,000
                     Nightmare Adventures -
   78        New                              Big Fish Games Inc            Games         Adventure(Games)      125   Free + in-app purchase     No           No        42,000
                     The Witch's Prison HD

   79                乐读童话5合1(3) HD            Inforgence                    Apps          Education             109   Free                       No           Yes       42,000
   80         51     QQ阅读 HD                  Tencent Technology(Shenzhen) Company Limited
                                                                            Apps          Books                 47    Free                       No           Yes       42,000
   81         55     Tank 90                  CronlyGames                   Games         Action(Games)         37    Free                       No           Yes       41,000
   82        128     星座大师2011                 Beijing NetRoute Co.Ltd       Apps          Lifestyle              3    Free                       No           Yes       41,000
   83                Bugs Rush Lite           OF-Games                      Games         Role Playing(Games)   39    Free + in-app purchase     No           Yes       40,000
   84                Kitty Words              jiang qian                    Apps          Education             23    Paid                       Yes          Yes       40,000
   85         19     PushBox HD(新浪微博) Mondev Tongji U                       Apps          Social Networking      3    Free                       No           Yes       40,000
                     Saving Seeds Deluxe HD
   86         24                              ColorMoon Games               Games         Puzzle(Games)         19    Free                       No           Yes       40,000
                     Free
   87                火柴谜题                     Tgwoo Inc.                    Games         Puzzle(Games)         22    Free                       Yes          Yes       40,000
   88         72     QQ Restaurant HD         Tencent Technology(Shenzhen) Company Limited
                                                                            Games         Strategy(Games)       47    Free                       No           Yes       40,000
   89        103     腾讯微博HD                   Tencent Technology(Shenzhen) Company Limited
                                                                            Apps          Social Networking     47    Free                       No           Yes       39,000
   90                Bonny's Triplet Lite     OF-Games                      Games         Family(Games)         39    Free + in-app purchase     No           Yes       39,000
   91        New     Jelly Slicer HD          Miinu                         Games         Arcade(Games)          7    Free + in-app purchase     Yes          Yes       39,000
   92        New     Fruit Link 3 HD          Zhigang Qi124033863           Games         Card(Games)           17    Free                       No           Yes       39,000
   93        122     ^o^ Fire Ball ^o^        Oye Faction                   Games         Kids(Games)            3    Free + in-app purchase     No           No        39,000
   94         62     MetalStorm: Online™      Zero260 Inc                   Games         Action(Games)          6    Free + in-app purchase     No           No        37,000
   95         85     QQ中国象棋HD                 Tencent Technology(Shenzhen) Company Limited
                                                                            Games         Board(Games)          47    Free                       No           Yes       36,000
   96         79     Bear Spa HD                                            Apps          Entertainment         12    Free + in-app purchase     No           No        36,000
   97         43     限时免费HD                   gao7.com                      Apps          Utilities              6    Free                       No           Yes       36,000
   98        105     Bear Coin HD                                           Apps          Entertainment         12    Free + in-app purchase     No           Yes       36,000
   99                魔法学院                     Moga Studios                  Games         Simulation(Games)      1    Free + in-app purchase     No           Yes       36,000
  100                名车志 杂志                   Beijing BEAT Media Co. Ltd.   Apps          Lifestyle              9    Free                       No           Yes       35,000




Copyright 2011 Xyologic Mobile Analysis GmbH                                                   iPad China             Unauthorized publication or redistribution is strictly prohibited by law.
101         71     KungFu Food Panda HD         Topzilla                       Games        Arcade(Games)       2    Free + in-app purchase     No           No        35,000
  102        New     KungFu Food HD               OF-Games                       Games        Action(Games)      39    Free + in-app purchase     No           Yes       35,000
  103        100     ▻Sudoku                      Finger Arts                    Games        Board(Games)        8    Free                       No           No        34,000
                     World Cup Table Tennis™
  104         52     HD - The Addictive Classic Skyworks                         Games        Family(Games)      54    Free + in-app purchase     No           No        34,000
                     Game in 3D

  105         68     Fotolr Photo Studio HD       Tiny Piece Co. Ltd             Apps         Photography        10    Free                       No           No        34,000
  106         73     Fruit Link HD                CronlyGames                    Games        Puzzle(Games)      37    Free                       No           Yes       34,000
                     iReading HD – World
  107                                             AppleTreeBooks                 Apps         Books              33    Free                       No           Yes       33,000
                     Classic Fairy Tales Series

  108        New     Crimson: Steam Pirates       Bungie Aerospace Corporation Games          Strategy(Games)     1    Free + in-app purchase     No           No        33,000
  109                大智慧 for iPad                 Greatwise                      Apps         Finance            34    Free                       No           Yes       33,000
                     Need for Speed™ Hot
  110         77                                  Electronic Arts Nederland BV   Games        Racing(Games)      174   Free                       No           No        32,000
                     Pursuit LITE for iPad
  111                Jelly Bear HD                7th Playground                 Games        Puzzle(Games)      10    Paid                       Yes          Yes       32,000
  112         81     Goblin Invasion              Guangxi Nanning Qiwang Computer Ltd.
                                                                            Games             Adventure(Games)   12    Free + in-app purchase     No           Yes       32,000
  113        115     PlayItYourself 4 HD          AlphaWeb Plus LLP              Apps         Music              19    Free + in-app purchase     No           No        32,000
  114        121     eBook4U - 电子书库               VP2                            Apps         Books              33    Free + in-app purchase     No           Yes       32,000
  115        108     Zombie Café                  Capcom Interactive Inc.        Games        Adventure(Games)   35    Free + in-app purchase     No           No        32,000
  116                去哪儿HD                        Beijing Qunar Information Technology CompanyTravel
                                                                                 Apps          Limit              2    Free                       No           Yes       31,000
                     Dream Chronicles: The
  117        101                           PlayFirst Inc.                        Games        Puzzle(Games)      26    Free + in-app purchase     No           No        31,000
                     Book of Air
                     Cut the Rope: Holiday
  118        112                           Chillingo Ltd                         Games        Family(Games)      307   Free                       No           No        31,000
                     Gift
                     十万个为什么精选系列1(
  119        New                           NetDragon Websoft Inc                 Apps         Books              210   Free                       Yes          Yes       31,000
                     42in1)-BabyBooks

  120         80     Connect Master for iPad      Zhigang Qi124033863            Games        Strategy(Games)    17    Free                       No           Yes       31,000
  121                Globetrotters FREE           Broken Rules                   Games        Family(Games)       1    Free                       No           No        31,000
  122        New     Bear Hospital HD                                            Apps         Entertainment      12    Free + in-app purchase     No           No        30,000
  123        137     摸手音乐HD                       MobGo Inc.                     Apps         Music              10    Free                       No           Yes       30,000
                     Doors of the Mind - Inner
  124         29                               Big Fish Games Inc                Games        Adventure(Games)   125   Free + in-app purchase     No           No        30,000
                     Mysteries HD
  125        126     iMusic HD                    www.9sky.com                   Apps         Music               8    Free                       No           Yes       29,000
  126         90     Contract Killer              Glu                            Games        Adventure(Games)   82    Free + in-app purchase     No           No        29,000




Copyright 2011 Xyologic Mobile Analysis GmbH                                                      iPad China           Unauthorized publication or redistribution is strictly prohibited by law.
127         95     4 Elements HD               Playrix                       Games     Adventure(Games)       23    Free + in-app purchase     No           No        29,000
  128        123     中国国家地理 HD                   Inforgence                    Apps      Travel                 109   Free + in-app purchase     No           Yes       29,000
                     Talking Bacteria John
  129        144                                 Outfit7                       Apps      Entertainment          38    Free                       No           No        29,000
                     John & John for iPad
                     Lifelike Flip Clock HD -
                     Zen alarm clock with
  130         50                                 Lifelike Apps Inc             Apps      Utilities               6    Free                       No           No        29,000
                     music weather and Flickr
                     wallpaper
  131        141     土豆网(iPad version)           tudou                         Apps      Entertainment           6    Free                       No           Yes       28,000
                     Hidden Wonders of the
  132        New                                 Big Fish Games Inc            Games     Puzzle(Games)          125   Free + in-app purchase     No           No        28,000
                     Depths 2 HD
  133                Pet Link Go 2.5             CronlyGames                   Games     Board(Games)           37    Free                       No           Yes       28,000
                     性爱技巧—女性的知音男性
  134                             软客                                           Apps      Lifestyle              14    Paid                       Yes          Yes       27,000
                     的朊友
  135         54     Call of Atlantis HD         Playrix                       Games     Puzzle(Games)          23    Free + in-app purchase     No           No        27,000
  136        147     象棋王2                        Zhigang Qi124033863           Games     Trivia(Games)          17    Free                       No           Yes       27,000
                     BabyBooks-
  137        New     十万个为什么•亲子版(神 NetDragon Websoft Inc                        Apps      Education              210   Free                       Yes          Yes       27,000
                     秘宇宙01)
  138                Math Hero HD                jiang qian                    Apps      Education              23    Paid                       Yes          Yes       27,000
  139                Eternity Warriors           Glu                           Games     Arcade(Games)          82    Free + in-app purchase     No           No        27,000
  140         61     Panda Revenge HD            爱手机100                        Games     Kids(Games)            28    Free + in-app purchase     No           Yes       27,000
  141                視力檢查 EyeTry                 MartyHome                     Apps      Healthcare & Fitness   25    Free                       Yes          Yes       27,000
  142                BlackStone Gomoku           Xiumei Chen                   Games     Trivia(Games)           8    Free + in-app purchase     No           Yes       26,000
  143                《男人装》2011年2月号               YOKA时尚网                       Apps      Lifestyle               7    Free                       No           Yes       26,000
  144                Tiny Zoo                    Brooklyn Packet Co.           Games     Family(Games)          17    Free + in-app purchase     No           No        26,000
                     Zombie Crisis 3D 2:
  145                                            KONGZHONG CORPORATIONGames              Arcade(Games)          51    Paid + in-app purchase     Yes          No        25,000
                     HUNTER HD
                     Bakery Story: Valentine's
  146                                            TeamLava                      Games     Simulation(Games)      15    Free + in-app purchase     No           No        25,000
                     Day
                     Real Football 2011 HD
  147        110                                 Gameloft                      Games     Sports(Games)          270   Free                       No           No        25,000
                     FREE
  148                Royal Envoy HD              Playrix                       Games     Strategy(Games)        23    Free + in-app purchase     No           No        25,000
                     Treasure Seekers - Visions
  149                                           G5 Entertainment               Games     Puzzle(Games)          86    Free + in-app purchase     No           No        25,000
                     of Gold HD
  150        114     I'm Destroyer 2 HD Free     Colorme(Beijing)Info Tech Co.LtdGames   Puzzle(Games)          140   Free + in-app purchase     No           Yes       25,000




Copyright 2011 Xyologic Mobile Analysis GmbH                                                  iPad China              Unauthorized publication or redistribution is strictly prohibited by law.
XYOLOGIC.COM
                                                                                              # 07 Top 150 Most Downloaded Free Apps Categories


Downloads of Top 150 Free Apps in Categories
iPad China
08.08 - 08.09.2011

% of Top                                                        Downloads in
Downloads
               Category                        Number of Apps
                                                                Category Last Month

  53.77%       Games                                89          5,508,000
  14.36%       Social Networking                     6          1,471,000
  14.19%       Entertainment                        21          1,454,000
   5.92%       Utilities                             7          606,000
   3.40%       Education                             7          349,000
   3.35%       Lifestyle                             6          343,000
   1.65%       Music                                 4          169,000
   1.35%       Books                                 4          138,000
   0.59%       Travel                                2          60,000
   0.51%       Reference                             1          53,000
   0.33%       Photography                           1          34,000
   0.32%       Finance                               1          33,000
   0.26%       Healthcare & Fitness                  1          27,000




Copyright 2011 Xyologic Mobile Analysis GmbH                                     iPad China           Unauthorized publication or redistribution is strictly prohibited by law.
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china
Top apps and publishers i pad-aug 2011-china

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Top apps and publishers i pad-aug 2011-china

  • 1. XYOLOGIC.COM Top Apps and Publishers iPad China August 2011 Created by: Zoe Adamovicz, Matthaus Krzykowski and Marcin Rudolf Contact matthaus@xyologic.com if you have any questions. www.xyologic.com Version 1.2 Publishing date: 08.09.2011 Xyologic data is available under Creative Commons Attribution 3.0 Unported (CC-BY) License Copyright 2011 Xyologic Mobile Analysis GmbH
  • 2. XYOLOGIC.COM About Xyologic Xyologic App Store Search Xyologic App Downloads Reports Xyologic is an app search company with cutting edge With our Xyologic Reports we share some of the technology that helps users find the best mobile apps. data which powers our app store search with the community. App stores have become crowded. When users search for apps Each month Xyologic releases the most extensive they often face the problem of choosing the best app out of view of the global app landscape: 220 reports hundreds of very similar alternatives. This is a result of how covering 4 platforms and 29 countries. We are existing app search engines work - they find many results but commited to support a global conversation do not give their users much data points which apps are the around apps, app publishers and the issues they best. face. We are dedicated to change this situation. Our own ranking Download more of our free monthly reports: algorithm - internally called AppRank ;) - merges such unique www.xyologic.com/app-downloads-reports data points as estimatated download numbers, app popularity growth, quality of the app publishers, app topics and cross- platform references to identify difference between gems and Connect with us on Facebook: www.facebook.com/xyologic junk. Use our app store search: Follow us on Twitter: www.xyologic.com www.twitter.com/xyologic Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 3. XYOLOGIC.COM Content # 01 In this Report # 02 How to use this Report # 03 FAQ # 04 Top 100 Publishers with Free Apps # 05 Top 100 Publishers with Paid Apps # 06 Top 150 Most Downloaded Free Apps # 07 Top 150 Most Downloaded Free Apps Categories # 08 Top 150 Most Downloaded Paid Apps # 09 Top 150 Most Downloaded Paid Apps Categories # 10 About The Xyologic Team # 11 License Type, Methodology, Validation and Disclaimer Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 4. XYOLOGIC.COM # 01 In this Report In this Report This series of Xyologic Top Apps and Publishers reports looks at the most successful publishers and the most popular Xyologic reports contain exclusive insights, data and apps in various app stores and countries. Amongst others, information not available elsewhere. the Xyologic App Store Search Engine defines an app's success by the number of downloads it generates - and a This report is interactive! Get more data online: publisher's success by the global and local success of all of the Click on an app name or a publisher name for publisher's apps. Xyologic tracks also the speed of growth for detailed information about each app and publisher each app to identify new successful titles and publishers, featured in this report. even if their downloads numbers are not big yet. Or go directly to Xyologic app search: This report belongs to the Top Apps and Publishers series and assesses the leading apps and publishers in iPad China. www.xyologic.com It is issued monthly. This report is available also for other countries and app stores. Find it here: www.xyologic.com/app-downloads-reports Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 5. Important Expressions in this Report In various places across this report you will find following terms and expressions: Last Month – Is the month covered by this report. Xyologic typically closes its analysis process on the 7th of each month. Therefore, for example, a report for February presents data gathered between February 7th and March 7th, and is published on March 8th. Current App Store – Is the app store covered by this report. This can be, for example, Apple AppStore, Android Market or Windows Phone 7 Marketplace. Current Country – Is the country or geographical region covered by this report, for example Germany or USA. Most Xyologic reports present data for a specific country, but regional packages covering larger geographies are also offered. Number of Apps - Number of applications currently available for users for download. Apps that used to be available but are now removed from app store are not considered, unless noted otherwise. Last Month, Current App Store and Current Country are indicated on the cover page and in the footnote of this report. This reports covers iPad China August 2011 Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 6. Tables and Data in this Report You will find three types of tables in this report: 1) Top 100 Publishers 2) Top 150 Most Downloaded Apps 3) Top 150 Most Downloaded Apps Categories Top 100 Publishers The table looks at the most successful publishers in the current month and app store, on the global and local level. The publishers are ranked by the number of downloads their apps generate per month. Each publisher is ranked in the local or the global context: To assign the Country Rank Xyologic sums up all downloads of all apps distributed by the publisher in current country. To assign the Global Rank Xyologic sums all the apps distributed by the publisher worldwide. The more downloads a publisher's portfolio generates, the higher her position in the top 100 list. Definitions: Country Rank – Position of given publisher among all Free Apps Published – Total number of free apps publishers in this country. published by a publisher in an app store and country. Global Rank - position of given publisher among all the Downloads of Free Apps Last Month – Total number publishers worldwide. of downloads generated by free apps published by a publisher, in an app store and country. Rounded to Publisher – Publisher's name. Can be name of a company, thousands. or of a single developer. Paid Apps Published – Total number of paid apps Apps Published – Total number of apps published by a published by a publisher in an app store and country. publisher in an app store and country. Downloads of Paid Apps Last Month - Total number Estimated Revenue from Paid Downloads - Revenue of downloads generated by paid apps published by a made by publisher from paid downloads of all of her apps. publisher, in an app store and country. Rounded to Obtained by multiplying download numbers of each paid app hundreds. by its price. Rounded to thousands. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 7. Top 150 Most Downloaded Apps The table looks at the most popular apps in a month in an app store. Since free apps typically generate many more downloads then paid apps, the report provides separate tables for 150 top free and top 150 paid apps. Apps are ranked by the number of downloads they generate - the more downloads in a month, the higher the position in the rank. Definitions: Country Rank - An app's rank position in the local context Apps Published – Total number of apps published by or in the current country. The more downloads an app publisher in an app store and country. generates in this country, the higher the Country Rank. Monetization Type – Indicates the revenue model. This Previous Rank – An app's rank position in the previous column may contain following values: month. It gives an idea if an app looses or gains popularity, 1) Free – free app, and details its month-over-month performance. Apps which 2) Paid – app monetized in pay-per-download model, were added to app store during last month are indicated with 3) Free + In-App Purchase – free app with possibility of NEW. Empty 'Previous Rank' value indicate an app that was purchasing virtual goods from within the app, outside Top 150 last month. 4) Paid + In-App purchase – app monetized by a combination of pay-per-download and possibility of App Title – App's name. purchasing virtual goods from within the app, 5) Trial – app monetized in pay-per-download model with Publisher – Publisher's name. Can be name of a company, free trial version. This value is specific to Microsoft WP7 or of a single developer. platform only. App Type – Due to the domination of games as the most Had Paid Period – Set to YES if an app was offered as a downloaded category, Xyologic differentiates between games paid download at any time within the month covered by and other app types. This differentiation facilitates this report. This column exists for free apps only and navigation through the data and understanding of an app indicates that publisher switched from pay-per-download store's dynamics. to other monetization models. Category – Category to which an app is assigned, as set by the publisher and displayed by app store. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 8. Had Free Period – Set to YES if an app was offered for Is Local – Is set to YES when more than 50% of all free at any time within the month covered by this report. This downloads of an app were generated in one country. For column exists for paid apps only, and indicates that an app example if an app was downloaded 1000 times in total, but had a trial period or was offered as a promotional version. 700 from German app store, it will be indicated as a local German app. In case of USA, the locality level is set to Price in EUR - Price of an app in EUR. Xyologic calculates 75%. EUR prices using exchange rates published by EBC on the day of analysis closing (7th of each month). Downloads This Month – Number of downloads (https://www.ecb.europa.eu/stats/exchange/eurofxref/html generated by an app in a month, an app store and a /index.en.html) country. Download numbers for free apps are rounded to thousands, and for paid apps to hundreds. Totals for paid and free apps are rounded to thousands. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 9. Top 150 Most Downloaded Apps Categories The table looks at the distribution of the most popular apps in various categories, and gives an understanding of what kind of content is most popular among users. It takes the top 150 most downloaded apps and looks to which categories they belong. Since the category distribution is different for top paid and top free apps, the report provides separate tables for top 150 free and 150 paid apps. Definitions: % of Top Downloads – The value tells how many Number of Apps – Number of apps currently available downloads are generated by top 150 apps in given category in to end users for download. Please note that apps that used proportion to total downloads generated by those apps across to be available to end users, but were later deleted are not all categories. For example, if all apps in Top 150 Apps included, unless noted otherwise. generated 1.000.000 downloads, and 500.000 of these was generated by games, then the value will be 50%. Downloads in Category Last Month – Total number of downloads generated within given category by top 150 Category – Category to which an app is assigned, as set by most popular apps. Download numbers for free apps are the publisher and displayed by app store. rounded to hundreds, and for paid apps to thousands. Totals for paid and free apps are rounded to thousands. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 10. Other Xyologic Reports www.xyologic.com/app-downloads-reports Xyologic offers other reports which are complementary to this one, or extend the information about the best apps and most successful publishers to other areas. Please, take a look at following reports: Top New Apps and New Publishers The New Apps and New Publishers Report focuses on the newest apps, newest app store trends and emerging players in the publisher ecosystem. This report is used to identify success among newly published apps, observe the latest content and category trends in app stores, and identify new developers who have the greatest chance for success. In-App Purchase Economy The In-App Purchase Economy Report presents exclusive data and analysis of virtual goods and in-app purchase monetization model on mobile platforms. The report is used to understand the monetization mechanisms in the apps economy, analyze the performance of pay-per- download versus in-app-purchase model. It also takes a deep dive into the different types of virtual goods sold, and helps identify key apps and publishers leveraging virtual goods as revenue stream. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 11. XYOLOGIC.COM # 02 How to Use this Report How to Use this Report Overview The Top Apps and Top Publishers report attempts to provide answers to the following questions: 1) What are the best apps? 2) Which are the locally relevant apps? 3) Who are the most successful publishers? 4) Which are the most important app categories? 5) Which monetization models are used by the most successful apps and publishers, and what are the prices? This report is interactive! Get more data online: Click on an app name or a publisher name for detailed information about each app and publisher featured in this report, or go to: www.xyologic.com Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 12. Use this Report to Answer Specific Questions This report not only gives you an overview of an app store ecosystem in a country, but can be used to answer many specific questions. It provides a lot of unique data and information generated from our app store search engine that are not available elsewhere, such as: download numbers (for paid and free apps, per category and per publisher), information about locally relevant apps in a specific geographical region, lists of new apps, as well as information on monetization and revenue models. You can use this information to answer questions such as: What are the chances of my app to get a position in the Top 25 apps in an app store - how many downloads do I need? You will find two excellent indicators of app store dynamics in this report: I. The "Previous position" column in the Top 150 Most Downloaded Apps tables. If many apps in this column are marked as NEW, the app store is very dynamic, with many new players coming in each month. This will mean also that the chances that your app will get noticed by the users are higher. If only few apps are marked as NEW, the app store is dominated by strong well established publishers. II. The "Downloads" column in the Top 150 Most Downloaded Apps tables. It will give you an idea how many downloads your app needs to generate monthly to reach a position in app store ranks. Worldwide hits such as Facebook or Angry Birds occupy top positions in my app store. How do I know what apps are most relevant to a regional audience in my local market, and which publishers are important in my country? To find the answer use the Is Local column which lets you identify most important apps in a particular country. The "Is Local" value is set to YES when more than 50% of all downloads of an app were generated in one country (or 75% in case of the USA). By following this indicator you will identify most successful local publishers and local apps. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 13. How much money can I make on my app? How much revenue is made by the most popular apps? To understand the revenue range made by top apps monetized in pay-per-download model, simply multiply numbers from Downloads column by the Price. Understanding revenues made by apps monetized in in-app purchase model is more complicated and requires more data and analysis. Xyologic publishes a separate report on this topic. This report, however, will also give you an indication since download numbers correlate with the revenues made on in-app purchases. Which monetization models are the most popular among the most successful apps? Use the Monetization Type column to find out which apps use what revenue models, and what models are most frequently adapted by most successful publishers and apps. For iPhone and iPad you will find columns where apps are marked as paid, as in-app purchase, or as a combination of both. For Windows Phone 7 you will find additionally apps offering a trial version which can be unlocked to premium from within the app. By looking at this column you can easily find out what models are most popular in top 150 most downloaded apps, and also in which categories. You can discuss specific questions around the apps economy with us on Quora: Zoe: www.quora.com/zoe-adamovicz/ Matthaus: www.quora.com/matthaus-krzykowski/ Marcin: www.quora.com/marcin-rudolf/ To find relevant apps or specific information about an app's or a publisher's success, use our app search at www.xyologic.com Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 14. XYOLOGIC.COM # 03 FAQ Why are Xyologic top lists and rankings more reliable and more useful than those published by the app stores? The main indicator of an app or publisher's success is the number of downloads. Specifically, it is an indicator for the number of times an app was installed on user devices, and therefore of its popularity. Unlike app store rankings, Xyologic is using the download numbers as the driving indicator in constructing the rankings in our reports. While most app stores publish their "top lists" (e.g. Top 25 in Apple AppStore or BlackBerry AppWorld, or Top Paid / Top Free in Google Android Market), those lists are actually curated by the app store owners, and the rules applied to create those rankings are not transparent nor disclosed to the public. For example: Apple’s Top 25 is adjusted to drive sales and improve discoverability of new apps, and the curators choose which apps dominate the list. It may be good for the user, but at the same time it makes the ranking less suitable for research. As a different example: Android Market does not consider local biases when creating their Top Free / Paid list, but uses only total numbers to reflect the global context only. This way a US consumer can find in a top list an app from China or France, and a researcher will not find any information about performance of apps in particular geographical market. Due to the reasons described above the top lists and rankings created by app stores are not suitable for research purposes. In contrast to this Xyologic provides reliable lists based on hard numbers, created and adjusted for the community. Xyologic uses a unified ranking algorithm for every app store in every country, provides rounded downloads numbers for all apps and all publishers, without any manipulation or curation. Xyologic uses a unified ranking algorithm for every app store in every country and shares estimated downloads numbers for all apps and publishers that made into the top list. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 15. What is the difference between app How does Xyologic rank publishers and developers and app publishers? applications? While a developer is the person or the organization that Xyologic uses a unified and transparent ranking algorithm programs an application, the publisher is the entity that for every app store and country. Apps and publishers distributes it in app store and gives it a brand. Frequently a are rank by the number of downloads generated developer and a publisher are the same entity, but in some during the analysis month. For publishers, the more cases developers are hired by publishers to program their apps downloads all publisher's apps generate in the analysis under their brand. Xyologic provides lists of top month, the higher her position. For apps, the more publishers. Among those publishers you may found media downloads an app generates in the analysis month, the companies owning many titles, or single developers who both higher its position. Xyologic typically closes its analysis develop and distribute their apps under their own brand. process on the 7th of each month. Therefore, for example, a report for February presents data gathered between February 7th and March 7th, and is published on March 8th (exact time covered by this report is indicated on the cover page and in the footnote). Xyologic uses a unified and transparent ranking algorithm Xyologic analyzes and reports the app publishers ecosystem. for every app store and country. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 16. Why is Xyologic using monthly downloads as What are app categories and why they the key indicator for its rankings? are important? Downloads indicate an app's popularity among App categories are the simplest way for end users consumers, and therefore are the most applicable measure to quickly understand what an application does for an app's success. Similarly, the total downloads generated and what types of content are appreciated by the by all apps published by a publisher are an indicator of his users. Each app store uses its own category structure and market success. Moreover, downloads: while many categories overlap by name, there are also 1) Signify the size of the app’s install base, important differences. Xyologic reports preserve native 2) Are a direct indicator of revenues made for paid apps, categorization, i.e. categorization used by app store. In this 3) May be used to estimate advertising and in-app purchase report you will find tables that show the downloads in app revenues for free apps. store categories. In case of paid apps, you will also see which app categories are likely to make the most revenues in pay-per-download model. Xyologic further advises its clients to compare this data set between different platforms and countries so they gain insights on cross-app store and cross-country differences in users preferences. Downloads are the most direct indicator for app and publisher App categories are the simplest way to communicate to the success. end user what an application does. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 17. Why are there less than 150 apps listed in What is an app store actually? the Top 150 Paid Android Apps in Portugal or the Czech Republic? An app store is either the default (Android) or the exclusive Xyologic removes insignificant results from Top (Apple, Microsoft) distribution channel for apps. Used by 150 lists, which sometimes shortens the Top 150 consumers on their device (for example a phone or a tablet), it lists to less. In some countries (like Portugal or Czech allows them to browse and download applications from the Republic) where the mobile market is not fully developed particular app store that the they were published in. yet, download numbers can be very small, especially among paid apps (on Android paid downloads constitute only 1% of all downloads). That means that apps with very small download numbers would also hit the Top 150, only because there are no other apps that have relevant popularity in a small market. Xyologic considers such apps insignificant and removes them from the list, shortening the Top 50 list to less, yet highlighting this way only the real gainers in the local context. An app store is a service provided for publishing, discovery and Xyologic presents only significant results. downloading of apps. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 18. Why in some countries, like Hungary or What is the difference between Country China, are there no paid apps lists for the Rank and Global Rank? Android Market? In some countries Android Market does not provide Apps and publishers are ranked in two contexts: the option to sell apps, and only free apps are available to local - related to a country, and global - worldwide. users for download. Hungary and China are examples of 1) Local context - Country Rank or rank on the country countries where no paid apps are published due to Android level, means position among local competitors only. Market regulations. Therefore there are no paid apps in those 2) Global context - Global Rank, or rank on the global level countries, and Xyologic does not provide paid apps lists. means position among all competitors world-wide. Xyologic takes into consideration app store regulations for Xyologic separates ranks for local and global, to improve regional markets. your research experience. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 19. Why download numbers are sometimes Do you rank paid and free apps inaccurate? And why are they always separately? rounded to thousands or hundreds? Neither the app stores nor the developers disclose exact There are great differences between paid apps and download numbers of their apps. The downloads numbers free apps - in the economy, user behavior, content and provided by Xyologic are statistical estimations based many others. Therefore, when creating ranks, paid and free on the set of models and data samples which may not be a downloads are always separated. There end user behavior representative sample of the global app population. To the for these groups respectively is very different, and mixing extent that our samples and models differ from the set of all those numbers would confuse researchers and undermine mobile app users, our download estimates may over- or under- data quality. There are separate ranks for paid and free estimate the actual downloads generated by a particular app. apps and two ranks for publishers: for free and for paid Apps with relatively low download numbers will not be downloads. accurately estimated. Generally, download numbers of 10.000 for free apps and below 1.000 for paid apps should be regarded as not reliable. Conversely, the closer a site gets to the top most popular app, the more reliable its download number estimation becomes. Additionally, download numbers are rounded in following way: - All free download values are rounded to thousands. - All paid download values are rounded to hundreds. - Download values where paid and free downloads are summarized are rounded to thousands. Xyologic takes into consideration app store regulations for Xyologic separates free and paid apps, to improve your regional markets. research experience. Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 20. XYOLOGIC.COM # 04 Top 100 Publishers with Free Apps Top 100 Publishers with Free Apps iPad China 08.08 - 08.09.2011 Downloads of Downloads of Estimated Country Global Free Apps Paid Apps Apps Publisher Free Apps Last Paid Apps Last Revenue from Rank Rank Published Published Published Month Month Paid Downloads Tencent 1 8 Technology(Shenzhen) 16 1,523,000 0 0 16 0.00 € Company Limited SINA Corporation (Nasdaq: 2 16 5 767,000 0 0 5 0.00 € SINA) 3 1 Big Fish Games Inc 32 520,000 35 0 67 40,000.00 € 4 2 Outfit7 8 442,000 8 0 16 21,000.00 € 5 30 NUBEE PTE. LTD. 7 424,000 0 0 7 0.00 € 6 5 Playrix 8 369,000 6 0 14 109,000.00 € 7 7 Gameloft 13 347,000 50 0 63 437,000.00 € 8 33 CronlyGames 25 328,000 1 0 26 0.00 € 9 9 G5 Entertainment 19 327,000 20 0 39 199,000.00 € 10 36 tinome software 1 325,000 5 0 6 380,000.00 € 11 6 Rovio Mobile Ltd. 3 289,000 2 0 5 75,000.00 € 12 3 Backflip Studios 12 223,000 6 0 18 13,000.00 € KONGZHONG 13 45 14 223,000 9 0 23 67,000.00 € CORPORATION 14 76 Minesage 27 206,000 0 0 27 0.00 € 15 65 PunchBox 1 190,000 0 0 1 0.00 € BLINGSTORM 16 96 1 184,000 0 0 1 0.00 € ENTERTAINMENT LIMITED Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 21. 17 70 OF-Games 9 181,000 8 0 17 8,000.00 € 18 110 Inforgence 69 178,000 3 0 72 0.00 € 19 17 Capcom Interactive Inc. 4 177,000 5 0 9 0.00 € 20 109 Zhigang Qi124033863 6 164,000 0 0 6 0.00 € 21 98 xiaonei 1 161,000 0 0 1 0.00 € 22 18 TeamLava 13 152,000 0 0 13 0.00 € 23 14 Glu 18 152,000 5 0 23 1,000.00 € Guangdong Pacific Internet 24 131 2 147,000 1 0 3 2,000.00 € Info. Services Ltd. 25 128 NetDragon Websoft Inc 14 146,000 163 0 177 114,000.00 € 26 143 Sinyee 3 134,000 8 0 11 9,000.00 € 27 157 igroo.net 24 126,000 12 0 36 17,000.00 € 28 34 Dream Cortex 33 125,000 18 0 51 3,000.00 € 29 127 PPLive Corporation 1 123,000 0 0 1 0.00 € 30 20 Chillingo Ltd 28 120,000 79 0 107 189,000.00 € 31 84 5 114,000 0 0 5 0.00 € 32 215 亮点时间 14 111,000 7 0 21 61,000.00 € 34 24 Alawar Entertainment Inc 23 108,000 24 0 47 70,000.00 € 35 21 Halfbrick Studios 2 107,000 4 0 6 34,000.00 € ShenZhen Thunder 36 203 1 101,000 0 0 1 0.00 € Networking TechnologiesLtd. Auer Media & Entertainment 37 145 4 99,000 2 0 6 0.00 € Corp 38 119 ColorMoon Games 5 93,000 6 0 11 4,000.00 € 39 19 Miniclip.com 2 90,000 3 0 5 50,000.00 € International Games System 40 103 2 90,000 0 0 2 0.00 € Co. Ltd. 41 222 AppleTreeBooks 6 89,000 27 0 33 77,000.00 € 42 97 Simply Game 5 87,000 2 0 7 8,000.00 € 43 269 Elinasoft 1 85,000 3 0 4 5,000.00 € 44 271 gao7.com 3 83,000 0 0 3 0.00 € 45 54 Global Agent Inc 30 82,000 19 0 49 1,000.00 € 46 66 NextGen Entertainment INC 7 81,000 0 0 7 0.00 € 47 275 SEQUEL 10 81,000 0 0 10 0.00 € Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 22. 48 231 沪江网 1 80,000 0 0 1 0.00 € LiangBangChuangYe 49 208 1 76,000 0 0 1 0.00 € Investment Consulting Co Ltd 50 247 Sohu.com 3 74,000 0 0 3 0.00 € 51 305 Sixjoy Hong Kong Limited 1 72,000 0 0 1 0.00 € 52 58 Streetview Labs 3 72,000 0 0 3 0.00 € Namco Networks America 53 32 16 72,000 19 0 35 2,000.00 € Inc. 54 78 SmilingMobile Inc. 42 70,000 8 0 50 0.00 € 56 312 大连市世纪鲲鹏科技有限公司 7 70,000 0 0 7 0.00 € 57 357 iKidsMedia 1 69,000 0 0 1 0.00 € 58 344 21CN.com 4 69,000 0 0 4 0.00 € 59 281 Xiumei Chen 7 68,000 0 0 7 0.00 € 60 56 Appy Entertainment Inc. 2 68,000 3 0 5 0.00 € Taobao (China) Software 62 306 1 67,000 0 0 1 0.00 € CO.LTD 63 291 YouKu 1 67,000 0 0 1 0.00 € 64 12 Game Insight LLC 4 66,000 0 0 4 0.00 € 65 172 Vertra Animation Studios 26 64,000 20 0 46 22,000.00 € 66 328 QIYI 1 63,000 0 0 1 0.00 € 67 102 7th Gear 1 60,000 1 0 2 2,000.00 € 68 278 AppleTreeApp 5 60,000 35 0 40 132,000.00 € 69 384 Beijing BEAT Media Co. Ltd. 4 59,000 0 0 4 0.00 € 70 330 Ping Wang 2 58,000 0 0 2 0.00 € 71 379 Tgwoo Inc. 12 57,000 5 0 17 <1000 72 462 Snsgame Global Limited 1 57,000 0 0 1 0.00 € 73 387 Childhood Fine Arts 10 55,000 40 0 50 26,000.00 € 74 451 Trends Media Group 5 54,000 0 0 5 0.00 € 75 385 深圳掌媒科技有限公司 36 54,000 8 0 44 0.00 € 76 456 掌中米格 3 54,000 0 0 3 0.00 € 77 463 TTCX Inc. 22 54,000 29 0 51 12,000.00 € 78 407 时尚集团 Trends Group 6 53,000 1 0 7 2,000.00 € Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 23. 79 331 Netease Youdao 1 53,000 0 0 1 0.00 € 80 258 Anansi Studios 1 52,000 0 0 1 0.00 € 81 73 HugaoMobile 12 51,000 0 0 12 0.00 € 82 55 Game Circus LLC 7 51,000 2 0 9 0.00 € 83 493 Creative Mobile 3 51,000 12 0 15 25,000.00 € 84 499 Victor Lu 1 50,000 0 0 1 0.00 € 85 500 YOKA时尚网 4 50,000 0 0 4 0.00 € 86 91 Electronic Arts Nederland BV 5 49,000 28 0 33 72,000.00 € 87 47 XIMAD 37 48,000 14 0 51 2,000.00 € 88 68 Zero260 Inc 2 47,000 0 0 2 0.00 € 89 525 MobGo Inc. 4 46,000 0 0 4 0.00 € 90 26 Autodesk Inc. 9 46,000 2 0 11 5,000.00 € 91 277 EASY Inc. 5 46,000 5 0 10 14,000.00 € 92 35 Digital Chocolate Inc. 12 45,000 10 0 22 <1000 北京红袖添香科技发展有限公 93 594 7 45,000 0 0 7 0.00 € 司 94 351 Beijing Astepgame Co. Ltd. 1 44,000 1 0 2 26,000.00 € 95 117 FreeDragon 13 44,000 4 0 17 1,000.00 € 96 611 Beijing NetRoute Co.Ltd 2 44,000 0 0 2 0.00 € Jumpo Technology 97 466 17 44,000 50 0 67 1,000.00 € Development Co. Ltd. 98 167 VP2 27 44,000 4 0 31 0.00 € 99 435 iBigToy inc. 19 44,000 49 0 68 120,000.00 € 100 471 Cubic 4 43,000 0 0 4 0.00 € 101 89 爱手机100 2 43,000 1 0 3 0.00 € 102 576 iVisitChina 6 43,000 0 0 6 0.00 € 103 86 PlayFirst Inc. 4 42,000 4 0 8 6,000.00 € Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 24. XYOLOGIC.COM # 05 Top 100 Publishers with Paid Apps Top 100 Publishers with Paid Apps iPad China 08.08 - 08.09.2011 Downloads of Downloads of Estimated Country Global Paid Apps Free Apps Apps Publisher Paid Apps Last Free Apps Last Revenue from Rank Rank Published Published Published Month Month Paid Downloads 1 18 chinababy365.com 93 193,000 8 0 101 156,000.00 € 2 30 jiang qian 21 185,000 1 0 22 154,000.00 € 3 21 NetDragon Websoft Inc 163 157,000 14 0 177 114,000.00 € 4 2 Gameloft 50 125,000 13 0 63 437,000.00 € 5 51 tinome software 5 108,000 1 0 6 380,000.00 € 6 44 AppleTreeApp 35 104,000 5 0 40 132,000.00 € 7 65 iBigToy inc. 49 87,000 19 0 68 120,000.00 € 8 1 Chillingo Ltd 79 80,000 28 0 107 189,000.00 € 9 8 Playrix 6 80,000 8 0 14 109,000.00 € 10 87 AppleTreeBooks 27 71,000 6 0 33 77,000.00 € 11 140 iMobLife Inc. 24 57,000 4 0 28 139,000.00 € 12 3 Big Fish Games Inc 35 57,000 32 0 67 40,000.00 € 13 6 Electronic Arts Nederland BV 28 56,000 5 0 33 72,000.00 € 14 5 PopCap Games Inc. 3 51,000 2 0 5 247,000.00 € 15 161 Richard 14 50,000 1 0 15 304,000.00 € 16 173 TianXia ZhiHui 10 50,000 0 0 10 35,000.00 € 17 12 G5 Entertainment 20 50,000 19 0 39 199,000.00 € KONGZHONG 18 70 9 47,000 14 0 23 67,000.00 € CORPORATION Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 25. 19 10 Halfbrick Studios 4 46,000 2 0 6 34,000.00 € 20 183 AppsStudio 108 45,000 0 0 108 194,000.00 € 21 132 Game Hive Corp. 1 44,000 0 0 1 62,000.00 € 22 198 Su Dong Po 13 44,000 0 0 13 77,000.00 € 23 101 AppleTreeApp 47 43,000 0 0 47 96,000.00 € 24 4 Rovio Mobile Ltd. 2 42,000 3 0 5 75,000.00 € 25 175 MEET Studio 34 41,000 4 0 38 75,000.00 € 26 191 EduChild 31 41,000 0 0 31 54,000.00 € 27 146 FORMAT TECH 15 39,000 1 0 16 56,000.00 € 28 150 Tinman Arts(Chengdu) Co.Ltd 19 39,000 0 0 19 27,000.00 € 29 204 AppJourney 28 38,000 0 0 28 47,000.00 € 30 247 Wang An Shi 11 37,000 0 0 11 76,000.00 € 31 216 eBookHouse Culture Co. Ltd 16 37,000 1 0 17 52,000.00 € 32 218 Angell Echo 56 36,000 2 0 58 992,000.00 € 33 249 erpfox 25 34,000 0 0 25 61,000.00 € 34 271 DDShop 48 32,000 1 0 49 57,000.00 € 35 17 Limbic Software 3 29,000 0 0 3 149,000.00 € 36 7 ZeptoLab UK Limited 1 28,000 0 0 1 40,000.00 € 37 334 Historical Research 36 27,000 2 0 38 97,000.00 € 38 215 Zhou Weicheng 8 27,000 2 0 10 35,000.00 € 39 263 eBo Online Entertainment 9 26,000 4 0 13 25,000.00 € 40 365 Ruixin Online 15 26,000 4 0 19 35,000.00 € 41 341 Entertainment ltd. 5 25,000 0 0 5 54,000.00 € 42 15 Alawar Entertainment Inc 24 25,000 23 0 47 70,000.00 € 43 392 GoodCode 4 25,000 1 0 5 79,000.00 € 44 25 Miniclip.com 3 24,000 2 0 5 50,000.00 € 45 363 rReStudio 20 24,000 0 0 20 39,000.00 € 46 382 appsbooks 13 22,000 0 0 13 31,000.00 € 47 9 Firemint 3 22,000 0 0 3 83,000.00 € 48 222 Game Hive 1 21,000 0 0 1 45,000.00 € 49 358 TSKYGAME 8 21,000 1 0 9 31,000.00 € Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 26. 50 22 DeviceVM Inc. 2 20,000 3 0 5 75,000.00 € 51 407 Vanessa Zhou 7 20,000 1 0 8 41,000.00 € 52 366 Childhood Fine Arts 40 20,000 10 0 50 26,000.00 € 53 477 iApp Universe 4 20,000 1 0 5 57,000.00 € 54 467 点趣趣 5 19,000 1 0 6 24,000.00 € 55 557 亮点时间 7 19,000 14 0 21 61,000.00 € 56 423 Best Apps and Games 3 18,000 1 0 4 58,000.00 € 57 498 appchen 10 18,000 0 0 10 26,000.00 € 58 312 Outer Court 6 18,000 5 0 11 24,000.00 € 59 530 mengxiangshucheng 10 18,000 0 0 10 25,000.00 € 60 347 7th Playground 3 17,000 1 0 4 24,000.00 € 61 573 Atlantis2012 17 17,000 0 0 17 24,000.00 € 62 473 Creative Mobile 12 17,000 3 0 15 25,000.00 € 63 56 Infinite Dreams Inc. 7 17,000 4 0 11 56,000.00 € 64 13 Good.iWare Ltd. 1 17,000 0 0 1 59,000.00 € 65 652 ChinaHCM 27 16,000 8 0 35 19,000.00 € 66 433 iBigToy 12 15,000 9 0 21 12,000.00 € 67 368 imohoo 20 15,000 8 0 28 21,000.00 € 68 262 Vertra Animation Studios 20 15,000 26 0 46 22,000.00 € 69 576 软客 9 15,000 1 0 10 21,000.00 € 南京汉恩游戏动画制作有限公 70 584 43 15,000 3 0 46 23,000.00 € 司 71 492 Anfernee 2 15,000 0 0 2 21,000.00 € 72 716 igroo.net 12 15,000 24 0 36 17,000.00 € 73 591 Rye Studio 36 15,000 4 0 40 10,000.00 € 74 728 iperfect 5 14,000 6 0 11 10,000.00 € Chair Entertainment Group 75 31 1 14,000 0 0 1 61,000.00 € LLC 76 34 Donut Games 20 14,000 0 0 20 10,000.00 € 77 88 Agharta Studio 3 14,000 0 0 3 20,000.00 € 78 400 Bravery 1 13,000 1 0 2 19,000.00 € BEIJING YUTIAN HANFENG 79 390 10 13,000 0 0 10 18,000.00 € BOOKS CO. LTD Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 27. 80 164 HotGen Ltd. 2 13,000 0 0 2 9,000.00 € 81 753 shuba 8 13,000 0 0 8 18,000.00 € AutoNavi Information 82 709 2 12,000 1 0 3 82,000.00 € Technology Co. Ltd. 83 624 FLTRP 50 12,000 7 0 57 9,000.00 € Hongen Education and 84 258 24 12,000 1 0 25 20,000.00 € Technology Co. Ltd. 85 29 FDG Entertainment 8 12,000 3 0 11 21,000.00 € 86 208 RebelCrew Interactive 1 12,000 0 0 1 25,000.00 € 87 548 BiBoBox Studio 1 12,000 0 0 1 25,000.00 € 88 820 TTCX Inc. 29 12,000 22 0 51 12,000.00 € 89 243 Hustmobile 3 12,000 0 0 3 22,000.00 € SOFTSTAR ENTERTAINMENT 90 416 2 11,000 0 0 2 15,000.00 € INC. 91 807 iEnglish Studio 6 11,000 2 0 8 8,000.00 € 92 480 Lu Feng Technology Inc. 35 11,000 0 0 35 9,000.00 € 93 595 LEI CHI TAK 6 11,000 0 0 6 21,000.00 € 94 977 sexproducts 17 11,000 0 0 17 13,000.00 € 95 1008 广州市财智情商动漫有限公司 20 10,000 5 0 25 7,000.00 € 96 626 Sinyee 8 10,000 3 0 11 9,000.00 € 97 1017 Excellent Technology 9 10,000 0 0 9 11,000.00 € 98 256 bootant.com 14 10,000 7 0 21 7,000.00 € 99 27 Outfit7 8 10,000 8 0 16 21,000.00 € 100 19 Apple Inc. 5 10,000 5 0 10 59,000.00 € Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 28. XYOLOGIC.COM # 06 Top 150 Most Downloaded Free Apps Top 150 Free Downloaded Apps iPad China 08.08 - 08.09.2011 Had Country Previous Apps Downloads App Title Publisher App Type Category Monetization Type Paid Is Local Rank Rank Published This Month Period 1 1 微博 HD SINA Corporation (Nasdaq: SINA) Apps Social Networking 32 Free No Yes 716,000 2 7 Japan Life NUBEE PTE. LTD. Games Simulation(Games) 8 Free + in-app purchase No Yes 399,000 3 10 QQ HD 2011 Tencent Technology(Shenzhen) Company Limited Apps Social Networking 47 Free No Yes 389,000 Gold Crown™ Video 4 tinome software Games Arcade(Games) 11 Paid + in-app purchase Yes Yes 245,000 Poker HD 5 4 Elements HD (Full) Playrix Games Puzzle(Games) 23 Free + in-app purchase Yes No 243,000 6 13 QQ浏览器HD Tencent Technology(Shenzhen) Company Limited Apps Utilities 47 Free No Yes 211,000 7 2 Fishing Joy HD PunchBox Games Arcade(Games) 2 Free + in-app purchase No Yes 190,000 Fish Hunter HD - All Blue 8 4 BLINGSTORM ENTERTAINMENT LIMITED Games Arcade(Games) 2 Free + in-app purchase No Yes 184,000 Sea 9 New 人人网HD for iPad xiaonei Apps Social Networking 2 Free No Yes 161,000 Talking Tom Cat 2 for 10 8 Outfit7 Apps Entertainment 38 Free + in-app purchase No No 161,000 iPad 11 20 PCauto汽车杂志 Guangdong Pacific Internet Info.Apps Services Ltd. Lifestyle 8 Free No Yes 146,000 12 11 腾讯视频HD Tencent Technology(Shenzhen) Company Limited Apps Entertainment 47 Free No Yes 144,000 13 46 QQ Pad Domo Tencent Technology(Shenzhen) Company Limited Apps Utilities 47 Free No Yes 143,000 14 16 Smurfs' Village Capcom Interactive Inc. Games Adventure(Games) 35 Free + in-app purchase No No 134,000 15 58 Qzone HD Tencent Technology(Shenzhen) Company Limited Apps Social Networking 47 Free No Yes 126,000 16 6 Angry Birds HD Free Rovio Mobile Ltd. Games Arcade(Games) 10 Free No No 124,000 Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 29. PPTV网络电视(iPad 17 9 PPLive Corporation Apps Entertainment 3 Free No Yes 123,000 version) 18 Clever Clear Click FORMAT TECH Games Board(Games) 20 Paid Yes Yes 109,000 19 New Let's Golf! 3 Gameloft Games Family(Games) 270 Free + in-app purchase No Yes 105,000 20 15 Fruit Ninja HD Lite Halfbrick Studios Games Arcade(Games) 9 Free No No 104,000 21 32 迅雷看看 HD ShenZhen Thunder Networking TechnologiesLtd. Entertainment Apps 1 Free No Yes 101,000 GT Racing: Motor 22 12 Gameloft Games Simulation(Games) 270 Free + in-app purchase No No 100,000 Academy Free+ HD Special Enquiry Detail: 23 3 G5 Entertainment Games Puzzle(Games) 86 Free + in-app purchase No No 99,000 The Hand that Feeds HD 24 17 Angry Birds Rio HD Free Rovio Mobile Ltd. Games Arcade(Games) 10 Free No No 96,000 極上豪華麻將HD Super 25 87 Auer Media & Entertainment Corp Games Casino(Games) 29 Free + in-app purchase No Yes 86,000 Deluxe Mah-Jong HD Alarm Clock Master Free 26 21 Elinasoft Apps Utilities 12 Free No Yes 85,000 for iPad 27 日语五十音图 沪江网 Apps Education 3 Free No Yes 80,000 28 38 QQ斗地主 HD Tencent Technology(Shenzhen) Company Limited Games Card(Games) 47 Free No Yes 79,000 29 60 Beauty Hunt CronlyGames Games Family(Games) 37 Free No Yes 78,000 30 56 QQ音乐HD Tencent Technology(Shenzhen) Company Limited Apps Music 47 Free No Yes 77,000 31 New Pair Match For Baby HD Sinyee Apps Education 25 Free No Yes 76,000 32 23 二战风云 HD LiangBangChuangYe Investment Games Consulting Co Ltd Strategy(Games) 4 Free + in-app purchase No Yes 76,000 33 14 Great Solitaire HD International Games System Co. Games Ltd. Casino(Games) 6 Free + in-app purchase No No 74,000 34 53 三国塔防 - 魏传 Sixjoy Hong Kong Limited Games Strategy(Games) 1 Free + in-app purchase No Yes 72,000 PuppetShow - The 35 Big Fish Games Inc Games Puzzle(Games) 125 Free + in-app purchase No No 72,000 Mystery of Joyville HD 36 New Fruit Dart CronlyGames Games Sports(Games) 37 Free No Yes 72,000 37 83 QQPlayerHD Tencent Technology(Shenzhen) Company Limited Apps Entertainment 47 Free No Yes 71,000 38 Fragger HD Miniclip.com Games Arcade(Games) 20 Paid + in-app purchase Yes No 70,000 39 Antrim Escape 1 HD Game Hive Corp. Games Puzzle(Games) 2 Paid Yes Yes 70,000 Angry Birds Seasons HD 40 33 Rovio Mobile Ltd. Games Arcade(Games) 10 Free No No 70,000 Free 41 New 会说话的减肥熊猫HD iKidsMedia Apps Entertainment 4 Free No Yes 69,000 Talking Ben the Dog for 42 40 Outfit7 Apps Entertainment 38 Free + in-app purchase No No 69,000 iPad Army of Darkness 43 5 Backflip Studios Games Action(Games) 40 Free + in-app purchase No No 69,000 Defense HD Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 30. 44 28 淘宝 HD Taobao (China) Software CO.LTD pps A Lifestyle 10 Free No Yes 67,000 45 New QQ游戏大厅HD Tencent Technology(Shenzhen) Company Limited Apps Entertainment 47 Free No Yes 67,000 46 78 Youku HD YouKu Apps Entertainment 2 Free No Yes 67,000 Talking Gina the Giraffe 47 27 Outfit7 Apps Entertainment 38 Free + in-app purchase No No 67,000 for iPad 48 22 搜狐视频 HD Sohu.com Apps Entertainment 14 Free No Yes 67,000 49 30 Cut the Rope HD Lite Chillingo Ltd Games Family(Games) 307 Free No No 66,000 50 18 Vgo HD 高清影视 21CN.com Apps Entertainment 5 Free + in-app purchase No Yes 66,000 51 36 Talking Tom Cat for iPad Outfit7 Apps Entertainment 38 Free + in-app purchase No No 66,000 52 48 奇艺高清影视 QIYI Apps Entertainment 4 Free No Yes 63,000 Trucks and Skulls NITRO 53 Appy Entertainment Inc. Games Racing(Games) 18 Free + in-app purchase Yes No 61,000 HD 54 Ultimate Gem™ HD tinome software Games Puzzle(Games) 11 Paid Yes No 61,000 55 Bull Billy HD OF-Games Games Role Playing(Games) 39 Free + in-app purchase No No 61,000 56 107 Calculator for iPad Free 7th Gear Apps Utilities 5 Free No No 60,000 57 37 Fruit Link 2 Free Zhigang Qi124033863 Games Puzzle(Games) 17 Free No Yes 59,000 Death at Fairing Point: A 58 New Dana Knightstone Novel Big Fish Games Inc Games Puzzle(Games) 125 Free + in-app purchase No No 59,000 Collector's Edition HD 59 31 NinJump - HD Backflip Studios Games Adventure(Games) 40 Free + in-app purchase No No 58,000 60 39 Simply Gomoku HD Ping Wang Games Strategy(Games) 3 Free No Yes 58,000 61 34 Jack of All Tribes HD G5 Entertainment Games Strategy(Games) 86 Free + in-app purchase No No 58,000 62 44 僵尸农场 Snsgame Global Limited Games Simulation(Games) 1 Free + in-app purchase No Yes 57,000 63 35 Baby Painting HD Sinyee Apps Education 25 Free No Yes 56,000 Virtual City Playground 64 New G5 Entertainment Games Simulation(Games) 86 Free + in-app purchase No No 55,000 HD 65 63 有道词典HD Netease Youdao Apps Reference 5 Free No Yes 53,000 66 75 Flight Tycoon Anansi Studios Games Strategy(Games) 4 Free + in-app purchase No No 52,000 67 New 天天名车画报 高清版 Victor Lu Apps Entertainment 2 Free No Yes 50,000 Mahjong Towers Touch 68 Big Fish Games Inc Games Puzzle(Games) 125 Free + in-app purchase No No 50,000 HD 69 26 Simply Find It HD FREE Simply Game Games Puzzle(Games) 13 Free + in-app purchase No No 47,000 70 枪火兄弟连 掌中米格 Games Arcade(Games) 5 Free + in-app purchase No Yes 46,000 71 47 Fruit Smasher! HD NextGen Entertainment INC Games Board(Games) 35 Free + in-app purchase No No 46,000 Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 31. Sacred Odyssey™: Rise of 72 69 Gameloft Games Action(Games) 270 Free + in-app purchase No No 45,000 Ayden HD 73 Tap Pet Hotel Streetview Labs Games Role Playing(Games) 9 Free + in-app purchase No No 45,000 74 New 限时免费精选HD gao7.com Apps Entertainment 6 Free No Yes 44,000 Three Kingdoms TD - 75 41 Beijing Astepgame Co. Ltd. Games Strategy(Games) 9 Free No Yes 44,000 Legend of Shu HD Lite Saving Seeds HD Free : 76 76 ColorMoon Games Games Board(Games) 19 Free No Yes 44,000 doodle physics 77 热门应用 SEQUEL Apps Utilities 13 Free No Yes 43,000 Nightmare Adventures - 78 New Big Fish Games Inc Games Adventure(Games) 125 Free + in-app purchase No No 42,000 The Witch's Prison HD 79 乐读童话5合1(3) HD Inforgence Apps Education 109 Free No Yes 42,000 80 51 QQ阅读 HD Tencent Technology(Shenzhen) Company Limited Apps Books 47 Free No Yes 42,000 81 55 Tank 90 CronlyGames Games Action(Games) 37 Free No Yes 41,000 82 128 星座大师2011 Beijing NetRoute Co.Ltd Apps Lifestyle 3 Free No Yes 41,000 83 Bugs Rush Lite OF-Games Games Role Playing(Games) 39 Free + in-app purchase No Yes 40,000 84 Kitty Words jiang qian Apps Education 23 Paid Yes Yes 40,000 85 19 PushBox HD(新浪微博) Mondev Tongji U Apps Social Networking 3 Free No Yes 40,000 Saving Seeds Deluxe HD 86 24 ColorMoon Games Games Puzzle(Games) 19 Free No Yes 40,000 Free 87 火柴谜题 Tgwoo Inc. Games Puzzle(Games) 22 Free Yes Yes 40,000 88 72 QQ Restaurant HD Tencent Technology(Shenzhen) Company Limited Games Strategy(Games) 47 Free No Yes 40,000 89 103 腾讯微博HD Tencent Technology(Shenzhen) Company Limited Apps Social Networking 47 Free No Yes 39,000 90 Bonny's Triplet Lite OF-Games Games Family(Games) 39 Free + in-app purchase No Yes 39,000 91 New Jelly Slicer HD Miinu Games Arcade(Games) 7 Free + in-app purchase Yes Yes 39,000 92 New Fruit Link 3 HD Zhigang Qi124033863 Games Card(Games) 17 Free No Yes 39,000 93 122 ^o^ Fire Ball ^o^ Oye Faction Games Kids(Games) 3 Free + in-app purchase No No 39,000 94 62 MetalStorm: Online™ Zero260 Inc Games Action(Games) 6 Free + in-app purchase No No 37,000 95 85 QQ中国象棋HD Tencent Technology(Shenzhen) Company Limited Games Board(Games) 47 Free No Yes 36,000 96 79 Bear Spa HD Apps Entertainment 12 Free + in-app purchase No No 36,000 97 43 限时免费HD gao7.com Apps Utilities 6 Free No Yes 36,000 98 105 Bear Coin HD Apps Entertainment 12 Free + in-app purchase No Yes 36,000 99 魔法学院 Moga Studios Games Simulation(Games) 1 Free + in-app purchase No Yes 36,000 100 名车志 杂志 Beijing BEAT Media Co. Ltd. Apps Lifestyle 9 Free No Yes 35,000 Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 32. 101 71 KungFu Food Panda HD Topzilla Games Arcade(Games) 2 Free + in-app purchase No No 35,000 102 New KungFu Food HD OF-Games Games Action(Games) 39 Free + in-app purchase No Yes 35,000 103 100 ▻Sudoku Finger Arts Games Board(Games) 8 Free No No 34,000 World Cup Table Tennis™ 104 52 HD - The Addictive Classic Skyworks Games Family(Games) 54 Free + in-app purchase No No 34,000 Game in 3D 105 68 Fotolr Photo Studio HD Tiny Piece Co. Ltd Apps Photography 10 Free No No 34,000 106 73 Fruit Link HD CronlyGames Games Puzzle(Games) 37 Free No Yes 34,000 iReading HD – World 107 AppleTreeBooks Apps Books 33 Free No Yes 33,000 Classic Fairy Tales Series 108 New Crimson: Steam Pirates Bungie Aerospace Corporation Games Strategy(Games) 1 Free + in-app purchase No No 33,000 109 大智慧 for iPad Greatwise Apps Finance 34 Free No Yes 33,000 Need for Speed™ Hot 110 77 Electronic Arts Nederland BV Games Racing(Games) 174 Free No No 32,000 Pursuit LITE for iPad 111 Jelly Bear HD 7th Playground Games Puzzle(Games) 10 Paid Yes Yes 32,000 112 81 Goblin Invasion Guangxi Nanning Qiwang Computer Ltd. Games Adventure(Games) 12 Free + in-app purchase No Yes 32,000 113 115 PlayItYourself 4 HD AlphaWeb Plus LLP Apps Music 19 Free + in-app purchase No No 32,000 114 121 eBook4U - 电子书库 VP2 Apps Books 33 Free + in-app purchase No Yes 32,000 115 108 Zombie Café Capcom Interactive Inc. Games Adventure(Games) 35 Free + in-app purchase No No 32,000 116 去哪儿HD Beijing Qunar Information Technology CompanyTravel Apps Limit 2 Free No Yes 31,000 Dream Chronicles: The 117 101 PlayFirst Inc. Games Puzzle(Games) 26 Free + in-app purchase No No 31,000 Book of Air Cut the Rope: Holiday 118 112 Chillingo Ltd Games Family(Games) 307 Free No No 31,000 Gift 十万个为什么精选系列1( 119 New NetDragon Websoft Inc Apps Books 210 Free Yes Yes 31,000 42in1)-BabyBooks 120 80 Connect Master for iPad Zhigang Qi124033863 Games Strategy(Games) 17 Free No Yes 31,000 121 Globetrotters FREE Broken Rules Games Family(Games) 1 Free No No 31,000 122 New Bear Hospital HD Apps Entertainment 12 Free + in-app purchase No No 30,000 123 137 摸手音乐HD MobGo Inc. Apps Music 10 Free No Yes 30,000 Doors of the Mind - Inner 124 29 Big Fish Games Inc Games Adventure(Games) 125 Free + in-app purchase No No 30,000 Mysteries HD 125 126 iMusic HD www.9sky.com Apps Music 8 Free No Yes 29,000 126 90 Contract Killer Glu Games Adventure(Games) 82 Free + in-app purchase No No 29,000 Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 33. 127 95 4 Elements HD Playrix Games Adventure(Games) 23 Free + in-app purchase No No 29,000 128 123 中国国家地理 HD Inforgence Apps Travel 109 Free + in-app purchase No Yes 29,000 Talking Bacteria John 129 144 Outfit7 Apps Entertainment 38 Free No No 29,000 John & John for iPad Lifelike Flip Clock HD - Zen alarm clock with 130 50 Lifelike Apps Inc Apps Utilities 6 Free No No 29,000 music weather and Flickr wallpaper 131 141 土豆网(iPad version) tudou Apps Entertainment 6 Free No Yes 28,000 Hidden Wonders of the 132 New Big Fish Games Inc Games Puzzle(Games) 125 Free + in-app purchase No No 28,000 Depths 2 HD 133 Pet Link Go 2.5 CronlyGames Games Board(Games) 37 Free No Yes 28,000 性爱技巧—女性的知音男性 134 软客 Apps Lifestyle 14 Paid Yes Yes 27,000 的朊友 135 54 Call of Atlantis HD Playrix Games Puzzle(Games) 23 Free + in-app purchase No No 27,000 136 147 象棋王2 Zhigang Qi124033863 Games Trivia(Games) 17 Free No Yes 27,000 BabyBooks- 137 New 十万个为什么•亲子版(神 NetDragon Websoft Inc Apps Education 210 Free Yes Yes 27,000 秘宇宙01) 138 Math Hero HD jiang qian Apps Education 23 Paid Yes Yes 27,000 139 Eternity Warriors Glu Games Arcade(Games) 82 Free + in-app purchase No No 27,000 140 61 Panda Revenge HD 爱手机100 Games Kids(Games) 28 Free + in-app purchase No Yes 27,000 141 視力檢查 EyeTry MartyHome Apps Healthcare & Fitness 25 Free Yes Yes 27,000 142 BlackStone Gomoku Xiumei Chen Games Trivia(Games) 8 Free + in-app purchase No Yes 26,000 143 《男人装》2011年2月号 YOKA时尚网 Apps Lifestyle 7 Free No Yes 26,000 144 Tiny Zoo Brooklyn Packet Co. Games Family(Games) 17 Free + in-app purchase No No 26,000 Zombie Crisis 3D 2: 145 KONGZHONG CORPORATIONGames Arcade(Games) 51 Paid + in-app purchase Yes No 25,000 HUNTER HD Bakery Story: Valentine's 146 TeamLava Games Simulation(Games) 15 Free + in-app purchase No No 25,000 Day Real Football 2011 HD 147 110 Gameloft Games Sports(Games) 270 Free No No 25,000 FREE 148 Royal Envoy HD Playrix Games Strategy(Games) 23 Free + in-app purchase No No 25,000 Treasure Seekers - Visions 149 G5 Entertainment Games Puzzle(Games) 86 Free + in-app purchase No No 25,000 of Gold HD 150 114 I'm Destroyer 2 HD Free Colorme(Beijing)Info Tech Co.LtdGames Puzzle(Games) 140 Free + in-app purchase No Yes 25,000 Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.
  • 34. XYOLOGIC.COM # 07 Top 150 Most Downloaded Free Apps Categories Downloads of Top 150 Free Apps in Categories iPad China 08.08 - 08.09.2011 % of Top Downloads in Downloads Category Number of Apps Category Last Month 53.77% Games 89 5,508,000 14.36% Social Networking 6 1,471,000 14.19% Entertainment 21 1,454,000 5.92% Utilities 7 606,000 3.40% Education 7 349,000 3.35% Lifestyle 6 343,000 1.65% Music 4 169,000 1.35% Books 4 138,000 0.59% Travel 2 60,000 0.51% Reference 1 53,000 0.33% Photography 1 34,000 0.32% Finance 1 33,000 0.26% Healthcare & Fitness 1 27,000 Copyright 2011 Xyologic Mobile Analysis GmbH iPad China Unauthorized publication or redistribution is strictly prohibited by law.