Pocketweb has released a new mobile app called Pocket Ping that allows users to privately share their location with selected contacts to help with disaster preparedness. The app was created using Pocketweb's proprietary TreadCrumb platform and location technology, and allows users to automatically and anonymously share their location over specified time periods via a private link. Unlike other emergency apps, Pocket Ping focuses solely on preparedness by letting users discreetly share their whereabouts with trusted friends and family in case of a disaster.

1. Pocketweb Releases Pocket Ping, Looks to Impact Disaster
Preparedness
LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Pocketweb Ltd., a New Zealand-based, award-
winning innovator that integrates secure location-based and social media services across web and
mobile platforms, today announces the public release of mobile application Pocket Ping(TM). The
app is powered by TreadCrumb(TM), Pocketweb's proprietary platform that utilizes the company's
location-based technology to provide Pocket Ping(TM) app users with the option to share their
location via web link to chosen recipients.
"We developed the TreadCrumb(TM) platform in 2010, and have been waiting patiently for the
appropriate utilization of the technology," remarked Michael Heinzel, Co-founder and Managing
Director of Pocketweb. "After the Christchurch, New Zealand earthquakes, followed by Japan's
natural disaster, we knew that it was time to re-visit the original idea and create something relevant
to disaster preparedness; the technology is 'ripe' for the circumstances."
Unlike many emergency response/disaster recovery-related apps that focus on locating resources
post-disaster or recovering data that has potentially been compromised, Pocket Ping(TM) focuses
solely on preparedness by offering users a simple mechanism by which to privately and anonymously
share their location on a regular, automated, basis with loved ones and close friends.
Added Pocketweb Co-founder and Managing Director, Dr. Alexander Koeppen: "The idea behind
Pocket Ping(TM) is simple: know where loved ones are. While sizeable industry players like
Facebook and Twitter utilize location-based technology that can be extremely helpful in locating
missing persons, the privacy issues around these platforms, particularly when one's location is
dispersed to a massive, often un-vetted, group of contacts, are obvious and have stirred up
controversy among key industry analysts, government agencies, and consumers."
Pocket Ping(TM) version 1.0 features include:
Completely anonymous platform that does not require registration
Private links that can be emailed or sent via SMS to iPhone address book contacts (auto-recognized)
or outside contacts through manually entering contact information
Ability to follow one friend or loved one's "TreadCrumbs" in addition to viewing your own in real-
time
Settings that allow users to share "TreadCrumbs" for two weeks, one month, or indefinitely
User-owned data: Pocketweb does not sell data and cannot relate data to a specific phone or person;
user has full control of data and can delete at any time
Integration with Pocketweb's social networking app: Pocket Life®
Future versions of the application are already in the works and include: social network integration
with Facebook, Twitter, and Foursquare; "TreadCrumb" travel diary; photo tagging; replay

2. functionality; multiple loved ones' "TreadCrumb" views; zone-specific location update notifications;
and an Android version.
To view a demonstration of Pocket Ping(TM) powered by TreadCrumb(TM) visit:
http://www.youtube.com/watch?v=3cmTjYAlDeU
About Pocketweb
Pocketweb (www.pocketweb.com) integrates location-based and social media services across web
and mobile platforms and makes them easily accessible to consumers and organizations. Based on
its award-winning Pocket Life® Platform these services are being offered worldwide and across
mobile carriers.