Juan Valera presentation from his talk at Gamification World Congress 2014

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Gamification,
Psychology, cognition and gamification,

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Behavior

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Activity Loop
Boost Action
Feedback

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Behaviorism
S ? R

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Behaviour Change and HR
Game
Design
Conscious
Typology
Metrics
Training
¿Learning?
Visible
Visible
Player Black box
?

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Richard Bartle
Acting
Interacting
WordPlayers
Killers
Socializers Explorers
Achiervers

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Progress

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Yes
No
Later
Maybe

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We are Human

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Innovation

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Looking Inside the Black Box
Albert Bandura ” Social Cognitive Theory ” “self-efficacy”
Solomon Ash ”Conformity”
Heiner, Weiner “Attribution Theory”
Martin Seligman “Positive Psychology”
Richard M. Ryan, Edward L.Deci “Self-determination Theory”
Mihály Csíkszentmihályi “Flow”
Donald Broadbent ”Selective Attention” ”Short-Term Memory”
Jerome Bruner “scaffolding”
Jean Piaget“cognitive development”

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Embodied Cognition
http://faculty.haas.berkeley.edu/dana_caney/inpress.ErgoDishonesty.PsySci.pdf Dr. Andy Yap et all

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"Cognitive Hexagon"

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cc
The Cognitive Architecture
! Cognitive architectures represent attempts to create unified
theories of cognition, including concepts as reasoning,
planning, solving problems, learning, perception, action,
motivation, attitudes, and emotions.
Unconscious
Action
World
Awareness
World

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Psychometrics
More Accurate, fiability, scientist
Source: http://www.cubiks.com/

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Reveal
! sss

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Game Assessment
Gamificación para la evaluación y el desarrollo.
Mayor objetividad y precisión
Mide comportamientos reales
Abarata costes
Más atractivo
DIRECCIÓN PERSONAS - LIDERAZGO
ORIENTACIÓN AL LOGRO
PLANIFICACIÓN Y ORGANIZACIÓN
TOMA DE DECISIONES
TOLERANCIA A LA PRESIÓN

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Enactive Cognition

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Development

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Development on the go
! Gamification increase your skills, and your way to live.
Enactif

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World
Player
Game
Design
Visible
Conscious
Unconscious
Assessment
Training
Learning
Enactive Development
& PsychometricsMetrics
Cognitive Approach and HR
Cognitive architectures

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?

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You are in Barcelona
in #GWC14

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Rational Animal
! sdfasdfasdfas
…but animal

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@ValeraMariscal