Presentation from the talk of Jaume Juan at Gamification World Congress 2014

1. Challenge
An incredible game dynamic for Massive Learning
Jaume Juan
CEO, Compettia
@JaumeJuan

2. … Five Centuries !!

3. +100 times

5. ¿What is “the challenge someone”
game dynamic?
A player challenges another player doing
something in a short amount of time

6. Why it’s so great? … It’s massively
social
• A player needs to select another player
• Invited and “forced” to play
• ……. It’s viral !!!!!

7. Who are the Players?
• Coporate
– Sales forces
– Your Channel
– Franchises
– Stores
– My teammates
• Education
– My Class
– My School - University
• Who can play with Who?
– How I find people to challenge?
– Can I challenge everyone in the game?
– Teams?

8. Using challenges in
serious quizzes
• Divide the knowledge in
Questions and Answers
• Include images
• Every challenge is a quiz of N
questions ( usually
7questions)
• Let the game repeat the
questions at a reasonable
rate to promote learning
• The player has a fixed time
for answering the questions

9. Campaigns
A Campaign is a training battle with a specific set of
questions. Challenges happens inside a Campaign.
– Sales Techniques Training –
Level 1
– Summer Collection 2014 training
– Dissociated Diet
– Fix and Repair iPhone 4 models
– Know Who is Who in the
Company
– Customer Stories 2014
– … your content …

10. Product
Knowledge

11. Cross-
selling
recommendations

12. Argue
against
competition

13. Sales
techniques

14. Service
Repairs

15. Your
Company

16. Real
Customer
Stories

17. Product
Launches

18. Education
K12
High Education
Adult Learning

19. Real case
• 4 days Campaign, 285
questions
• Subject: Knowledge about a
Nutrition Family of Products
• 20 Players
• 7 questions per challenge
• 3.778 challenges launched
• 2*7*3.778 = 52.892
questions answered
• An average of +2600 per
player

20. Participation chart – game
engagement
438
1093
1233 1150
1 2 3 4
Num challenges per day

21. Knowledge gain
44%
63%
81%
89%
1 2 3 4
Correct answer ratio

22. Knowledge comprehension
92%
81%
76%
88%
Product Nutrition Args Other
Assimilation by knowledge type

23. retaME“challenge ME”

24. retaME Platform
retaME
Platform
Managers
Good Job
Campaign
Ended
New
Campaign
Import your
own Questions
Web Cloud
Game
Master
Players and TEAMS
ANDROID & IOS
Phones & Tablets
Web Backend Platform Mobile app game

25. 2 minutes video
retaME video: http://goo.gl/s2XhYM

26. Benefits of using
retaME in Learning
• It’s fun, engaging, social & viral
• Use it everywhere: it’s mobile
• Use it in every possible
moment
• Transfer knowledge faster &
massively
• Track knowledge gaps and
map your organization’s real
knowledge
• Reach everyone: internal
employees, mobile workers,
points of sales, franchises,
channel, …
• Every minute played is a
minute learning

27. Thank you
Jaume.juan@compettia.com
@jaumejuan
@compettia