A short and simple presentation of gamific.tv

1. Gamific.tv
The best way to manage interactivity
on television

2. Team
Franck
Loïc
William
Hugues

3. Facts
• 80% of TV viewers are using a
second screen while watching shows
• TV is still 34% of ads media market
• Average age of viewers is around 50
• 30 to 40% of time of commercials on
TV is competed by mobile device
usage

4. Vision
• The second revolution
after the remote control
• Giving control back to
the viewer
• Creating commitment

5. Product
• TV application
• Mobile application
– Standalone
– API
– Web App
• Back-Office
• Communication server

6. Market
• 160+ DTT broadcasters
managing HbbTV in Europe
• Cable operators and IPTV
are coming in
• Worldwide opportunity

7. Things you won’t find
anywhere else
• Team or micro community of
viewers
• Friendly competition (or serious
one)
• Dual screen management
• Complete platform access
including statistics
• Entertaining viewer during the
show and also during TV ads

8. Business model
• Very first freemium model for
this kind of service
• Viewer identity is known and
his interactions are valuable
• Advertiser can multiply the
impact of his messages
• He has a direct access to the
final customer

9. Standalone application
modele• Application as POC without TV
management and no deal with
broadcasters
• Free application with in app.
payment for credit and prizes
• Estimated revenue
– 2013 : 100 K€
– 2014 : 600 K€
• Revenue sharing with games
creators

10. Transmedia producers
solution
• Commit viewer during linear
show
• Taylor made gameplay
• Programmed or manual
mode interaction model

11. Futur of TV
Thank you