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The NomNom
GameKit Project
Better Nutrition Games
Food
www.gamesforhealth.org
Ben	
  Sawyer
bsawyer@dmill.com	
  
@bensawyer
Nutrition Games
• Name the best nutrition game you played last
year?
• Most apps focus on diets, eating plans, counting
calories, not systemic behavior change
• Gamut of opportunities wider than eat-this not-that
• Catch the fruit should not be a genre
Nutrition???
“I don’t think about nutrition, 

I think about food. 

Make stuff about food.”
- Early brainstorming participant
Food!
Cooking
Portions
Nutrition
MyPlate
Grocery Shopping
Dining Out
Food Marketing
Gardening
Snacking
Food Ethics
Food Security
Food Deserts
Food Safety
School LunchesCalorie Counting
Meal Planning
Dieting
Emotional Eating
Empty Calories
Games about Food…
Games with Food!
Minecraft
Grand Theft Auto San Andreas
Catch the Fruit
We’re not kidding!
This is not a meaningful choice
vs.
or an interesting one…
Food vs. Exercise
• We equate exercise as the answer for poor food habits!
• Exercise has benefits beyond weight & waist line
• Nutrition has benefits beyond weight & waist line
• On average exercise can help people lose 10 pounds
• Nutrition and eating habits are bigger issue
• We over emphasize exercise as the antecedent of poor
food habits
Starting points?
• FDA database wasn’t as useful for making games
• Broad free/open food database for apps is lacking
• Subject matter expertise online is muddled
• There are few tools, if any for food projects
Summary…
• Many options for food and games exist
• Few are meaningful or interesting!
• The relationship between food and exercise 

is over-emphasized — need deeper experiences
• The starting points are not great
What to do?
Meet & Think…
• Convened nutritionists for input
• Examined nutrition textbooks for curriculum
• Looked at food games, apps, sites!
• Discussed databases, and nutrition information
• How can reduce risk & effort of “1st playable”?
How?
• The diversity of topics is strength but what’s the
common denominator?
• Get people purposely exploring beyond calories
and binary choices (i.e. fruit vs. pizza)
• How to simplify yet broaden!
• How to engage developers and non-developers?
Outcome Goals
• Reset from nutrition to food
• Identify plethora of issues around food that improves
health & health outcomes!
• Enable one effort that addresses all of them
• Identify areas where games could offer deeper food
content and help designers there too
• How to improve number of games about food worked
on to some playable level
Idea: Prototyping Kit!
“Prototype more, suck less”
- Greg Costikyan
Prototyping kit
• Cards & Board Game : enables ability to cheaply
prototype both for offline & online systems
• Helps everyone: app, gamification, and game
developers
• Works for non-technical: no programming
needed (at least for initial work)
• Focuses on values, and systems: less ability to
focus and get fixated on media effects
Project NomNom
• We will never design the perfect food/nutrition game
• Enabling hundreds of developers, students, health
professionals might result in some real stars
• Designer integrates various food data we curate
• Working paper prototypes can be converted to digital
or polished board game form
• Design system for “cross orientation”

(i.e. help developers understand food, and nutrition/food experts understand games)
Kit 1.0
• Food Cards : Blank cards, with color codes, spots for customized data
• Action Cards : Blank cards, with color codes, etc. + stickers for customization
• Custom Dice : Printed sticker sheets for customization
• 4 Game Boards : Meal Planner, Kitchen, Grids, Body
• MyPlates : 4-8 paper MyPlates for creating games using MyPlate approach
• Meeples : Wooden figures, to represent family units, people in your games
• Money : Play money to make play purchases
• Tokens : Small cardboard chits with different elements on them
• Stickers : Our data (e.g. “allergy alert!”) is in sticker form that you apply to cards
• Printouts : Additional printouts for things like menus, recipes, etc.
Meeples
Tokens
Food Cards
FRUIT
Alerts
Namespace $
Three Data Boxes
Background
color
matches
MyPlate
Circle spot
ideal for picture
of item
e.g. Common Serving Size, Calories, Fats
1. Allergy
2. Empty Calories
3. Processed
4. Sodium Alert
!
are 4 possible alerts
binary labels to place
here
possible
contextual
modifier (e.g.
whole grain for
grains)
MyPlate Colors & Beyond
Vegetable!! ! ! ! Green!
Fruit Red
Protein Purple
Grains Orange!
Oils Yellow!
Dairy! Blue!
Beverage Cyan!
Condiment/Seasoning Black!
Prepared/Packaged Dark Brown
FRUIT
Orange $1
1 Each 65 Calories .2g
FRUIT
Verb Sticker/Writing Area
i
IMAGE!
AREA
Icons, Instructions, etc.
Color Code!
Modifier Area
Action Code Area 32 AB
Hunger Cue
+1
Roll to see if you
snack between meals
Verb Sheets
Cooking
Eating
Shopping
Gardening
Dining
Nutrition
Game
Blank
Eat more
Eat less
Snack attack
Craving
Give
Take
Trade
1-4
Turn
Reverse
Wild Card
New Rules
Eliminate
Everyone
Shuffle
+
-
x
?
Verb Sheets
Cooking
Eating
Shopping
Gardening
Dining
Nutrition
Game
Blank
Blend
Boil
Bone
Braise
Broil
Brush
Caramelize
Chop
Dice
Drain
Julienne
Grind
Grill
Grate
Fry
Marinate
Mash
Mince
Puree
Tenderize
Reduce
Roast
Scald
Saute
Sear
Season
Sift
Skim
Simmer
Skewer
Smoke
Steam
Whip
Zest
Stock
Au Jus
Gravy
Parfait
Sauce
Bread
Tartar
Sushi
Baste
Cream
Saute
Body
Concept
Grid Board
Meal 

Planning
Board
1 6 .
1 6 .
1 6 .
1 6 .
1 6 .
1 6 .
1 6 .
1 6 .
1 6 .
Burner 2Burner1
Burner 3 Burner 4
Cutting
Board 1
Toaster
Oven
Microwave
Oven
Cutting
Board 2
Cutting
Board 3
Sink
Refrigerator
Freezer
Stovetop
Outdoor Gas Grill
Specialized Appliances Kitchen Board Concept
1 6 .
1 6 .
1 6 .
1 6 .
1 6 .
Kits
• 100+ kits will be ready fall ’14
• Individuals & Organizations apply to receive a kit!
• Kit awardees must produce 1 prototype and post
ingredients plus rules
• Sponsored jams, contests to incentivize
developers
• Make your own kit files available for download
Next Steps
• Build updated prototype materials
• Final dataset for cards & sticker sheets
• Contract all manufacturing!
• Assemble kits
• Debut web site

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Project nom-nom-game-kit

  • 1. The NomNom GameKit Project Better Nutrition Games Food www.gamesforhealth.org Ben  Sawyer bsawyer@dmill.com   @bensawyer
  • 2. Nutrition Games • Name the best nutrition game you played last year? • Most apps focus on diets, eating plans, counting calories, not systemic behavior change • Gamut of opportunities wider than eat-this not-that • Catch the fruit should not be a genre
  • 3. Nutrition??? “I don’t think about nutrition, 
 I think about food. 
 Make stuff about food.” - Early brainstorming participant
  • 4. Food! Cooking Portions Nutrition MyPlate Grocery Shopping Dining Out Food Marketing Gardening Snacking Food Ethics Food Security Food Deserts Food Safety School LunchesCalorie Counting Meal Planning Dieting Emotional Eating Empty Calories
  • 6. Games with Food! Minecraft Grand Theft Auto San Andreas
  • 7. Catch the Fruit We’re not kidding!
  • 8. This is not a meaningful choice vs. or an interesting one…
  • 9. Food vs. Exercise • We equate exercise as the answer for poor food habits! • Exercise has benefits beyond weight & waist line • Nutrition has benefits beyond weight & waist line • On average exercise can help people lose 10 pounds • Nutrition and eating habits are bigger issue • We over emphasize exercise as the antecedent of poor food habits
  • 10. Starting points? • FDA database wasn’t as useful for making games • Broad free/open food database for apps is lacking • Subject matter expertise online is muddled • There are few tools, if any for food projects
  • 11. Summary… • Many options for food and games exist • Few are meaningful or interesting! • The relationship between food and exercise 
 is over-emphasized — need deeper experiences • The starting points are not great
  • 13. Meet & Think… • Convened nutritionists for input • Examined nutrition textbooks for curriculum • Looked at food games, apps, sites! • Discussed databases, and nutrition information • How can reduce risk & effort of “1st playable”?
  • 14. How? • The diversity of topics is strength but what’s the common denominator? • Get people purposely exploring beyond calories and binary choices (i.e. fruit vs. pizza) • How to simplify yet broaden! • How to engage developers and non-developers?
  • 15. Outcome Goals • Reset from nutrition to food • Identify plethora of issues around food that improves health & health outcomes! • Enable one effort that addresses all of them • Identify areas where games could offer deeper food content and help designers there too • How to improve number of games about food worked on to some playable level
  • 16. Idea: Prototyping Kit! “Prototype more, suck less” - Greg Costikyan
  • 17. Prototyping kit • Cards & Board Game : enables ability to cheaply prototype both for offline & online systems • Helps everyone: app, gamification, and game developers • Works for non-technical: no programming needed (at least for initial work) • Focuses on values, and systems: less ability to focus and get fixated on media effects
  • 18. Project NomNom • We will never design the perfect food/nutrition game • Enabling hundreds of developers, students, health professionals might result in some real stars • Designer integrates various food data we curate • Working paper prototypes can be converted to digital or polished board game form • Design system for “cross orientation”
 (i.e. help developers understand food, and nutrition/food experts understand games)
  • 19. Kit 1.0 • Food Cards : Blank cards, with color codes, spots for customized data • Action Cards : Blank cards, with color codes, etc. + stickers for customization • Custom Dice : Printed sticker sheets for customization • 4 Game Boards : Meal Planner, Kitchen, Grids, Body • MyPlates : 4-8 paper MyPlates for creating games using MyPlate approach • Meeples : Wooden figures, to represent family units, people in your games • Money : Play money to make play purchases • Tokens : Small cardboard chits with different elements on them • Stickers : Our data (e.g. “allergy alert!”) is in sticker form that you apply to cards • Printouts : Additional printouts for things like menus, recipes, etc. Meeples Tokens
  • 20. Food Cards FRUIT Alerts Namespace $ Three Data Boxes Background color matches MyPlate Circle spot ideal for picture of item e.g. Common Serving Size, Calories, Fats 1. Allergy 2. Empty Calories 3. Processed 4. Sodium Alert ! are 4 possible alerts binary labels to place here possible contextual modifier (e.g. whole grain for grains)
  • 21. MyPlate Colors & Beyond Vegetable!! ! ! ! Green! Fruit Red Protein Purple Grains Orange! Oils Yellow! Dairy! Blue! Beverage Cyan! Condiment/Seasoning Black! Prepared/Packaged Dark Brown
  • 22. FRUIT Orange $1 1 Each 65 Calories .2g FRUIT
  • 23. Verb Sticker/Writing Area i IMAGE! AREA Icons, Instructions, etc. Color Code! Modifier Area Action Code Area 32 AB Hunger Cue +1 Roll to see if you snack between meals
  • 24. Verb Sheets Cooking Eating Shopping Gardening Dining Nutrition Game Blank Eat more Eat less Snack attack Craving Give Take Trade 1-4 Turn Reverse Wild Card New Rules Eliminate Everyone Shuffle + - x ?
  • 26. Body Concept Grid Board Meal 
 Planning Board 1 6 . 1 6 . 1 6 . 1 6 . 1 6 . 1 6 . 1 6 . 1 6 . 1 6 .
  • 27. Burner 2Burner1 Burner 3 Burner 4 Cutting Board 1 Toaster Oven Microwave Oven Cutting Board 2 Cutting Board 3 Sink Refrigerator Freezer Stovetop Outdoor Gas Grill Specialized Appliances Kitchen Board Concept 1 6 . 1 6 . 1 6 . 1 6 . 1 6 .
  • 28. Kits • 100+ kits will be ready fall ’14 • Individuals & Organizations apply to receive a kit! • Kit awardees must produce 1 prototype and post ingredients plus rules • Sponsored jams, contests to incentivize developers • Make your own kit files available for download
  • 29. Next Steps • Build updated prototype materials • Final dataset for cards & sticker sheets • Contract all manufacturing! • Assemble kits • Debut web site