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GAMES FOR HEALTH 2.0
  WHERE SHOULD GAMES FOR HEALTH HEAD NEXT?
WHAT I’M PLAYING LATELY...
WHERE WE ARE...
   6-10 YEARS OLD
   ONLY A HANDFUL OF AMAZING GAMES
   ARE ANY OF THESE SUCCEEDING AT SCALE?
   TOO FEW PEOPLE CHASING THE BEST
   OPPORTUNITIES
OR US?



                 SCALE
                       “SUPER MARIO HEALTH”

  “GAMES EVERYONE
     SHOULD PLAY
  VS. DISEASE GAMES”
A CRITIQUE...
   DISEASE STATE BASED FOCUS BY DEFAULT

   COMMON REASONS FOR THIS

   ORIGINALLY FOCUSED ON GUIDING FOUNDATIONAL IDEAS...
   RESEARCH, COMMUNITY & SOCIAL INFRASTRUCTURE, ESTABLISHING PREMISE,
   GROWING TAXONOMY PROOF, IDENTIFYING LEADERS

   NOT THINKING OF WHAT GAMES WE REALLY NEEDED OR A GUIDING
   APPROACH TO THAT

   SCALE WAS HOW BIG THE CONFERENCE, COMMUNITY, AND
   OVERALL ACTIVITY REACHED
GAME-BASED
HEALTH RECORD
  ECOSYSTEM
 VISUALIZATION
GAMES FOR HEALTH PROJECT
FRIENDS & FAMILY


                      SOCIAL
                    NETWORKS




GAMES   SENSORS      GAMES           PHRS




                   PROFESSIONALS
WHAT HAPPENED?

  GREATER NOTIONS OF HEALTH BEGIN TO EVOLVE...
  WE LEARNED A LOT MORE ABOUT HEALTH
  BETTER SENSE OF COMMERCIAL OPPORTUNITIES

  SAW MORE OF WHAT PEOPLE WERE (NOT) DOING
KEY THOUGHTS...
   RETAIL VS. HEALTH IMPACT
   ALIGNING FORCES BETTER
   SIMPLIFY OUR SENSE OF WHAT WORKS
   SEARCH WITHIN OUR FRUSTRATION
SCALE
INFRASTRUCTURE
GAMES AS COMMUNITY PLATFORM
            VS.
COMMUNITY AS GAME PLATFORM
3 ITEMS...

    SCALE
    INFRASTRUCTURE
    GAMES AS PLATFORMS
WHAT WOULD REAL SCALED
     PROJECTS LOOK LIKE?
EVERYONE
WHAT SHOULD
EVERYONE PLAY?
POSITIVE PSYCHOLOGY & PERMA GAMES
FIRST AIDE
EXERGAMING
WALKING
NUTRITION
HEALTHY ME
RISKYME
PROBABILITY?
ANTI-DRUG, SMOKING,
      STD, ALCOHOL
COGNITIVE ENHANCEMENT
DE-PRIORITIZE
“POST-HEALTHY STATE”
“SUPER MARIO HEALTH”
EVERYONE ALIGNED?
NEXT STEPS...
THANK YOU!
      @BENSAWYER
BSAWYER@DMILL.COM

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Games for Health: What's Next?