Bài chia sẻ của anh Bùi Quang Minh, Giám đốc Soha Game (VCCorp) trong buổi hội thảo do Mobile Monday tổ chức tại Hà Nội vào ngày 25/04/2013 với chủ đề về game di động.

1. http://sohagame.vn

2. About me
• Bui Quang Minh
• Director of Soha Game – VC Corp
- Been in Internet industry for 6 years
- Been in Gaming industry for 2 years 

3. Smartphone Era
• Growth rate 1/2012 – 1/2103: 266%
• Total: ~ 14M activated devices (Ministry of Information and
Communication – Consultant Report about Changing Mobile Network Service in Vietnam)

4. Shift to Smartphone
• The World:
– GREE, DeNA, Gameloft, Kingsoft, Shanda, Changyou,
Tencent … even Zynga, EA.
• Vietnam:
• MECorp: iWin iOS/Android, TeaMobi: Avatar
• Divmob, Colorbox, JOY, Pine, Glass Egg…
• VNG: Xếp Hình, Appstore (choapp.vn?)
• MC Corp: Tào Tháo truyện, VTC Mobile: Gà 3D
• Soha Game: iOS only ? (iGa, Tinh Kiem and 10 more to come
in 2013)

5. “Smart” games should
• Premium (pay per download)  F2P (In-app
purchase)
• Tablet first
• iOS or Android first? My choice: iOS
• The key is the game itself, chose your device
to maximize user experience
• Tips: idea + target audience  casual, hard-
core, mid-core or “casual mid-core”

6. Success stories
• Rovio, Supercell, GungHo, and hundreds
Chinese game companies
• EA, Gameloft, Zynga, Capcom…?
• Vietnam: TeaMobi, MECorp, Divmob,
Colorbox, MC Corp, VTC Mobile, QPlay,…

7. Publishing 2.0
• Self publish or co-op with a publisher?
• Barriers:
– Payment
– Localization
– Distribution
– Customer Service
– Marketing/User acquisition
– Hosting
• Publishing platform  publishing 2.0 approach:
– Launch-and-iterate
– Analytics-centric
– More platform & distribution than publishing

9. Be Soha Game’s Partner
Our advantages: Professional Distribution & Marketing

10. Soha Game Products
Mobile Games:
Tình Kiếm Online (RPG)
 Publish: Dec 2012
 VERY FIRST online MMO smartphone games in Vietnam
 iOS and Android version
 Top 15 downloaded Apps on Apple Store
User engagement rate is over 80%!
Others:
iGà (Casual)
 Publish: Feb 2013
 Stayed #1 downloaded App on Apple Store in 2 weeks
(4 days after OB)

11. Contact us
Contact us now to get your next BIG HIT!
Mr. Bui Quang Minh
Director
Mobile: (+84) 977479290
biz@sohagame.vn
http://sohagame.vn