Sports PR Lecture, 9-5

1. Sport PR
Lecture: 9.5.17
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Public Relations (definition):
Effectively communicating to influence
behavior

4. Current Events Research and
Presentation
Overview and Schedule

5. Title: Sponsorship Revenue at the
University of Notre Dame Athletics

6. What do you notice about this stadium in terms of
sponsorship signage and activation?

7. Public Relations Planning
Key Messages for Each Audience
*Call-to-action to motivate desired
behavior
-Buy tickets today by 5 p.m.
What do you notice about this stadium in terms of sponsorship
signage and activation?

8. Notre Dame Sponsorship Philosophy
There will be no advertising sold or aired
at any athletic facility on campus
(football, basketball, Olympic sports).

9. The Notre Dame Sponsorship Challenge
In 2003, ND launched its first-ever ND
Sports Properties to create a corporate
partnership.
Since then, key corporate partners have
contributed $100 million + annually.
Sources: ESPN.com, FanSided.com

10. The Notre Dame Sponsorship Challenge
NBC Sports: $15 million/year
Under Armour: $9 million/year
Coca Cola, Gatorade, xFinity, Delta, Bank
of America, Canon, Nissan: $1
million+/year

11. The Notre Dame Sponsorship Challenge
Sponsorship Benefits:
*Use of Notre Dame brand marks
*Media inventory on ND Sports Media (TV,
radio)
*Digital media branding on ND athletic
sites
*Hospitality (Friday Coaches Lunch, private
boxes, tickets to games)
*Access to Coach Kelly and other coaches

12. Current Event Schedule
Choose a topic based on the subject
provided
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date

13. Schedule
September 19: Bart, Brazile, Brune
Topic: Youth Sports Participation in America
September 26: Fitz, Franklin, Fuller
Topic: Fantasy Football Participation in America
October 3: Ghanem, Haberkorn, Kelly
Topic: Tech in Sports Stadiums: Upgrade Needed
October 17: Lowe, Moman, Morris
Topic: Trends in Sports Fan Experiences

14. Schedule
October 24: Kennedy, Lewis, Lanham
Topic: Revenue Model of a College Bowl Game
November 7: Radzinski, Rodriguez-Bido, Schacht
Topic: Community Relations and Sports
November 14: Schenck, Schimmoeller, Sershion
Topic: Growth of the X Games. Why?
November 21: Wene, Williams, Wolf
Topic: How ESPN can regain subscribers
new programming

15. Press Release Assignment
Typed assignment due in class next
week

16. Details for the press release
WHO: University of Cincinnati Coach
Mick Cronin
WHAT: NCAA to honor him with an
award for his work with Big Brothers, Big
Sisters Cincinnati
WHEN: February 10 before the UC vs.
Pittsburgh men’s basketball game
WHERE: Fifth Third Bank Arena
*Add a quote from Coach, BBBS rep or
NCAA rep

17. Other helpful hints
*Add your name, email and phone as
contact
*Use Cincinnati as your dateline
*Write a headline
*Provide a call to action (How to buy
tickets to the game)
*Proof read

18. In-Class Press Release Assignment
*Cincinnati Bengals Head Coach Marvin
Lewis appointed to NFL Committee to
study concussions
*Considerations:
-Importance of committee and why
-Why Coach Lewis was chosen
-Potential outcomes of committee

19. Current Event Quizzes