1. Sport in Media
Lecture: 4.10.12
University of Cincinnati
By Jackie Reau

2. Editing Quiz

3. Editing Quiz

4. Media Discussion:
Bubba vs. Tiger: Battle for TV Ratings: Worst
since 2004
@datdudebp re-signs with the Reds: 6 years,
$72.5 million
What else?

5. Sports Media Consumption Habits
among U.S. College Students
Goal: 400 survey responses by end of quarter

6. Crisis Communications
Listen for at least two allegations
http://www.youtube.com/watch?v=TRFzLUPVMBE

7. Crisis Communications
*Develop a plan with contingencies
*Name the spokesperson(s)
*Share the plan with staff
*Hold practice drills/media coaching
*Be proactive in sharing news as available
*Don’t hide from the media

8. Week of April 17
No CLASS: Attend a live sporting event
Submit a 500-word opinionated column on whether
or not the coach/manager should earn a contract
extension
Source three “events, stats or happenings” from the
game
Submit a photo of your self at the game as part of
the column
Due in class on April 24

9. Week of April 24
Guest Lecturer:
Former ESPN Anchor
Betsy Ross
on
Sports Broadcast

10. Assignment due May 1
One-page essay, single spaced on
the SBJ article distributed in class on
April 10