The document summarizes the first lecture of a sport public relations class. It introduces the class and assignments which include writing a bio, column, game wrap, crisis statement, and social media posts. It also contrasts old and new models of sports media, noting how the new model uses 24/7 updated websites, mobile apps, and social media to allow for constant reader interaction, compared to the old model's set daily deadlines and limited interaction. The next class will include a current events quiz, guest speaker on digital media, and an assignment to write a press release.

1. Sport PR
Lecture: 1/14/14
University of Cincinnati
By Jackie Reau

3. Class Introductions
+
“Dream Job”

4. Review Syllabus

5. Class Participation

6. Assignments

7. Current Event Quizzes

9. Public Relations: Definition
Using strategic communications to
effectively influence behavior.

10. New Communications Model
•Old School
–Deadlines were set for an established time per section/broadcast
–Paper published and delivered in the morning/local broadcasts
were 6-8 a.m., noon, 5-6:30 p.m.
–Reader interaction: Letter to Editor, phone call to Editor, phone to
the TV receptionist desk
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning/expanded
broadcasts

11. Sports Media Writing
*Professional bios (player, team)
*Opinionated columns
*Game wraps
*Crisis statements
*Customer service
*Social media

12. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote

13. In-Class Assignment
*Write your own bio

14. Column with opinion, quote or no quote

15. Game wrap, no opinion unless in quotes

16. Media statement for crisis management

17. Customer service communications

18. Social Media Communications

19. Week Two: 1/21
*Current Events Quiz #1
*Guest Speaker: Jeremy Martin, Director of Digital Media at UC
*Class Project: State of Sports Report in Cincinnati (advocacy
tool)
*Assignment: Press release will be due January 28