Lecture Notes, Event Management class 2 1-17

1. Xavier University
Event Management
Lecture Notes
February 1, 2017
Jackie Reau

2. Class Discussion
• Sports Sponsorship

3. Class Discussion
• Sports Sponsorship
– Best sports sponsorship EVER!
– Why should brands sponsor sports teams/events
– How can brands use sponsorships to meet business
objectives
– How can brands activate their sponsorships
– How should brands measure the effectiveness of their
sponsorship

4. Marketing Plan
Objective: tied to a business objective, sell xx tickets
Target Audiences: who will buy
Key Messages: what do they need to hear to buy
Initiatives: how will you communicate, motivate targets
to buy
Timeline of Activity & Responsible Party: week by
week and who will do it
Budget: how much will we spend
Measurement: how will we measure success

5. Tactics of Marketing Plan
Review Chapter Notes

6. Marketing Plan for FC Cincinnati
Home Match on April 15 vs. St. Louis
Objective: tied to a business objective, sell xx tickets
Target Audiences: who will buy
Key Messages: what do they need to hear to buy
Initiatives: how will you communicate, motivate targets
to buy
Timeline of Activity & Responsible Party: week by
week and who will do it
Budget: how much will we spend
Measurement: how will we measure success