Lecture notes, class intro, 9.7.16

1. Xavier University
Sports Administration Seminar
Lecture Notes
September 7, 2016
Jackie Reau

2. Sports Industry Essay
Typed 500 word essay (with opinion) on youth sports in
the United States with three sources
Economic impact for cities, facilities, equipment
Physical fitness
Social skills
Life preparedness
Time management

3. Class Discussion:
Is she the best female athlete ever?
By "greatest," do we mean most famous? Or most accomplished? Or something even
more subjective: a measure of the person's actual athleticism? Or is it some mix of all of
the above?

5. Current Event Discussion
by
Jackie Reau
• Economic Impact and Revenue Development Trends
for U.S. Sporting Events for Sports Commissions &
Host Cities

6. Current Event Discussion
• Definition of a Sports Commission: Typically non-
profit organizations charged with attracting and
hosting sporting events to drive awareness and
revenue for their city or region.
– Watch video from NASC
– Cincinnati Sports Commission is working on a bid for a
national hockey conference that will welcome 20,000+
athletes resulting in 8,000+ hotel room nights.
• Sources: National Association of Sports Commissions, Cincinnati Sports Commission

7. Current Event Discussion:
What will these people spend money on in
Cincinnati?

8. Current Event Discussion
Sports Event Industry
$8.3 billion annually spent on traveling, competing in
amateur sporting events
Formula for Measuring the Sport Event Industry
• Amateur athletic events bring in an average of
$208.80 in direct spending per visitor, each day of
the event
• Source: University of Arizona study

9. Current Event Discussion
• Currently, Sports Commissions have a few revenue
sources:
– Room night taxes from booked events via a relationship
with their City, County or State
– Corporate support in the form of sponsorships or grants

10. Current Event Discussion
• Currently, Sports Commissions have the following
expenses:
– Staffing and overhead (office, utilities, equipment,
entertainment, travel)
– Bid fees (range in amounts due to size of event)

11. Current Event Discussion
• Ideas & Opportunities for New Revenue Streams for
Sports Commissions:
– Conduct a Community Audit to determine gaps in hosting
sporting events based on youth participation and
create/host your own event
– Create an Advocacy Group to Fund-Raise from Individuals
(not sponsorships/grants). Start with $500/person and cap
at 100 members to raise $50,000
– Create and host a Corporate Sports Challenge to engage
local companies in an Olympic-style competition to
increase engagement and funding support.

12. Current Event Discussion
• Should a Sports Commission be measured on its
room night production only?
• How else can a Sports Commission offer value to its
community and constituents?

13. Current Event Discussions
Review class schedule and topics for future

14. Leadership Lessons
Characteristics of a Great Leader
(Brainstorm as class)

15. Leadership Lessons
Ted Talk Video
*Capture One Leadership Lesson to Share

16. Leadership Lessons
Getting to Know Your Boss’ Boss
*Discuss Do’s & No No’s

17. Personal Development Portfolio
Begin outlining
– Mission: Your Primary Objective (career goals)
– Vision: Your Values (beliefs, work ethic)
– SWOT Analysis:
• Strengths (internal)
• Weaknesses (internal)
• Opportunities (external)
• Threats (external, no control)

18. Personal Development Portfolio
Competitive Analysis on Your Dream Job
– List of companies & leaders who have the job now
• Top 10 list to narrowcast your search
– How many of these jobs exist?
– Is there a professional organization in which all are
members?
– What are the market trends in the field?

19. Personal Development Portfolio
Personal Positioning
How will you position yourself?
– Internships (focused approach)
– Volunteer opportunities (focused approach)
– Informational interviews with decision-makers

20. What Type of Leader Will You Be?
Describe your prospective leadership characteristics