This document outlines an assignment for a sports public relations class at the University of Cincinnati. Students will work in groups of two to create marketing plans to promote an upcoming home game for the Cincinnati Kings indoor soccer team. Plans will focus on social media, on-campus promotion, and off-campus efforts to reach a minimum of 200 people. Fifteen ideas will be selected and assigned to teams, who must implement their plans on November 16th and provide proof of their efforts. Later, students will draft a one-page press conference overview and present in class to simulate a media event.

1. Sports Public Relations
Lecture: 11.9.10
University of Cincinnati
By Jackie Reau

2. Meet the Kings
•Adam Ross
•Craig Salvati

3. About Indoor Soccer
•Soccer in the United States.
•Indoor soccer vs. outdoor soccer.
•Why fans should like the game?

4. The Challenge
•Bearcat Campus Blitz to create buzz for the
Cincinnati Kings Indoor soccer team and their first
home game.
•Groups of two to create marketing plans to
focus on social media, on-campus and off-campus
efforts.
•A minimum of 200 people per group must be
reached with photo/video proof.

5. Brainstorming
•Social Media Ideas
•On-Campus Ideas
•Off-Campus Ideas

6. Assignments
•15 ideas will be selected and assigned to
each team to activate on 11/16, anytime
from 9 a.m. to 9 p.m.
–No class will be held to allow time for
activation

7. Media Conference Prep
•Who is your audience for the media conference?
•What are your key messages?
•Who will be the spokesperson?
•Will they read a statement/take questions?
•Where, when (date/time) will the media conference be
held?
•What handouts, if any, will you provide?
•List anything else of importance.

8. This week’s assignment
Assignment: Draft a one-page overview for a press
conference to be held by your assigned team due at class on
11/9
You pick the topic or issue, spokesperson, date/place
Select student will present their overview in press conference
format to the class (each will be videotaped)

9. Press Conference Order of Spokespersons
•Buckley
•S. Johnson
•McCalla
•Steinmetz
•Wright
•Mitchell
•McLaughlin
•Marvine
•Rosenberg
•Marshall

10. Next week’s class
Activate your idea to build buzz about the Cincinnati Kings
Indoor soccer team from 9 a.m. to 9 p.m., November 16
I will be on campus at various times to fact check.
Team with the best activation plan and proof will get a special prize
from the Cincinnati Kings Indoor Soccer Team.
Assignment/Proof = photos, videos, screen capture of social media
efforts and a one-page overview of your promotion.
Due Nov. 23