The fourth version of "Fracking The Social Web", a talk I give on the Squared programme led by Google in partnership withthe IPA and Impact International
9. AND A HEALTHY DOSE
OF SPECULATION...
@WILLSH
SMITHERY.CO
10. â...MEN OF SPECULATION, WHOSE TRADE IT IS
NOT TO DO ANYTHING, BUT TO OBSERVE
EVERYTHING; AND WHO, UPON THAT
ACCOUNT, ARE OFTEN CAPABLE OF
COMBINING TOGETHER THE POWERS OF THE
MOST DISTANT AND DISSIMILAR OBJECTS.â
ADAM SMITH, THE WEALTH OF NATIONS, 1776
@WILLSH
SMITHERY.CO
11. FOURTH TIME AT SQUARED
WWW.WEARESQUARED.COM
WWW.GOOGLE.COM/+WEARESQUARED
@WILLSH
SMITHERY.CO
13. âFRACKING IS AN
AGGRESSIVE, INVASIVE
TECHNIQUE FOR
EXTRACTING VALUABLE
RAW MATERIALS OUT OF
HARD TO REACH PLACESâ
PHIL ADAMS, BLONDE DIGITAL
(AND CHEMICAL ENGINEER GRAD)
@WILLSH
SMITHERY.CO
15. ONE QUESTION IâM WRESTLING WITH:
ARE BRANDS
FRACKING THE
SOCIAL WEB?
@WILLSH
SMITHERY.CO
16. âI BELIEVE THAT THE FUTURE OF BRAND
COMMUNICATIONS LIES IN FINDING A
WAY TO BECOME PART OF COMMUNITIES,
AND COMMUNICATE WITH THEM IN A
WAY THAT IS SHARED, PARTICIPATORY
AND RECIPROCALâ
ME, FIVE YEARS AGO, BEING A DICK
@WILLSH
SMITHERY.CO
25. IT CONTAINS A
VERY USEFUL
WAY TO THINK
ABOUT
CONVERSATION
@WILLSH
SMITHERY.CO
26. âWHEN WE SPEAK ABOUT
COMMUNICATION SKILLS, WE FOCUS
ON HOW TO MAKE A CLEAR
PRESENTATION, TO PRESENT WHAT
WE THINK OR FEEL...â
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
36. DIALOGIC
FROM WORK OF RUSSIAN
PHILOSOPHER MIKHAIL BAHKTIN
âA DISCUSSION THAT DOES NOT
RESOLVE ITSELF BY FINDING
COMMON GROUND...â
@WILLSH
SMITHERY.CO
81. Labour theory
of brand value:
you have to make everything
with the infinite canvas of
the internet in mind
@WILLSH
http://rivetin.gs/legoinside
SMITHERY.CO
96. â
IâM REALLY INTERESTED IN THE MAKING
OF âITâ -WHERE THE MAKING IS PART OF
THE STORY OF THE âITâ...
â
THOMAS HEATHERWICK
@WILLSH
SMITHERY.CO
131. âLEARN, THINK AND
THRIVE IN THE
CONTEXT OF WORKING
WITH MULTIPLE
PERSPECTIVES AND
ULTIMATE
UNCERTAINTYâ
RUPERT WEGERIF
@WILLSH
SMITHERY.CO
132. MULTIPLE PERSPECTIVES...
MAKING SENSE OF BROAD BRANDS
EMILY HARE, EDITOR, CONTAGIOUS
HTTP://RIVETIN.GS/CONTAGIOUS
JOHN V WILLSHIRE, MARTIN WEIGEL, MARK EARLS,
SARAH WATSON, MARCUS WENNER...
@WILLSH
SMITHERY.CO