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BACKGROUND <ul><li>The term &quot;marketing&quot; is derived from the word &quot;market,&quot; which refers to a group of sellers and buyers that co-operate to exchange goods and services. The modern concept of marketing evolved during and after the industrial revolution in the 19th and 20th centuries. </li></ul>

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DEFINITION OF MARKETING <ul><li>The American Marketing Association: </li></ul><ul><li>“ The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” </li></ul>

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<ul><li>The Chartered Institute of Marketing: </li></ul><ul><li>“The management process responsible for identifying, anticipating and satisfying customer requirements profitably.&quot; </li></ul>

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Philip Kotler <ul><li>“Satisfying needs and wants through an exchange process” </li></ul>

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Importance of Marketing <ul><li>Marketing Promotes Product Awareness to the Public </li></ul>

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<ul><li>Marketing Helps Boost Product Sales </li></ul>Importance of Marketing

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Importance of Marketing <ul><li>Marketing Builds Company Reputation </li></ul>

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Types of Marketing <ul><li>Online Marketing </li></ul>

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<ul><li>Offline Marketing </li></ul>

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<ul><li>Word of Mouth Marketing </li></ul>

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ANY QUERIES…..?

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Thank you.. BY : Santhosh