This document discusses various aspects of media management. It covers public relations, developing media plans, maintaining strong partnerships with important media outlets, and evaluating effectiveness of communication strategies. It also discusses the role of media managers in defining media targets, improving skills, drafting media content, and directly engaging with media. The document provides guidance on creating newsletters, the basic principles of news writing, and effective writing tools like using an inverted pyramid structure.

1. Media Management
Gajendra Budhathoki
News Editor, Karobar Daily

2. • A part of every industry
• Public Relation
• Media Promotion
• Media Campaign
• Outdoor Publicity
• Press Release
• CSR

3. • Coordination with Marketing
team/Business department
• Develop a Communication policy
• Strong partnerships with the most
important Media
• Professional relation
• Evaluation of effectiveness
• Development of ideas, Define the
target group and Communication

4. Public relation
• Public relations (PR) is not only related
with advertising, promotions and other
marketing communications .
• Public relations is about doing something
newsworthy that you want to
communicate, and then telling your
audience what you have done.

5. Media Club
• What is the role?
• Media Department or Just newsreading
club?
• Different kind of Media: Print, Electronic,
E-media, Social Sites
• Media Relation
• Writer/Analysis
• Code of Conduct

6. • Reading Habit
• Think beyond the pot
• Reference Matter
• Talk/Interact with expert
• Media Bank- collection of
Newspaper/New clipping/Audio
Video

7. ROLE OF MEDIA MANAGER
• Level one- Define Media
– Second level- Develop Media plan
• Third level- Improve your Skill
– Fourth level- Make a draft
• Fifth level- Go to the Publication
• Direct relation with Media
• Relation thru Ad agencies
•

8. A good Newsletter has
• NEWS
• Editorial
• Features
• Articles
• Photos/Cartoons/
• Interview
• Advertisement
• Quotes
• Other Literature

9. NEWS Basic
• 5WH -Who, What, When, Where, and Why.
• Who- are the people involved?
• What- happened?
• When - did it happen?
• Where - did it take place?
• Why - did the event to take place (the cause)?
• How- did it happen?
• If you decide that there is a story, you then need to think
through which part or parts of it are of potential interest.
• Source, subject, people, audience, knowledge,
timing

10. NEWS
• News is the communication of selected
information on current events which is
presented by print, broadcast, internet, or word
of mouth to the mass audience
• “MEDIA” is the different means of
communication, these are Print media –Daily,
Weekly newspapers, periodic journals,
Magazine, Electronic Media-satellite TV,FM
Radio and Online Newspapers and Social Media

11. Effective writing tools
• Clarity
• Structure
• Facts/figures
• Background
• Content Creation (Dreaming, Make a picture in
Mind, filming)
• The writing process; revision vs. editing;
punctuation, spelling, and commonly confused
words; writing a paragraph
• A successful learner can become a
successful writer.

12. Inverted Pyramid Structure