2. Who, What, When, Where, Why
Our Target Audience: A lot of people would find this
useful however its mainly for music lovers
What is the purpose of this app: The purpose of this
app is to play songs that reflect your mood and not
songs that will make you feel worse.
When & Where: Somewhere where you get internet
access.
Why: If you want to listen to music that suits your
mood
3. Problem
When you are upset or angry etc… and you
want to listen to some music ,you press
shuffle on your song list but a happy song
comes on , this doesn’t reflect your mood so
you use MoodTunes.
Our app will create a playlist that will relate
to your mood , then gradually improve your
mood
4. Question
How Can We Improve Other People’s
Moods ?
How Can We Reflect Other People’s
Moods Through Music ?
How Can We Use Music To Portray
peoples’ emotions ?
5. Key Insight Statements
Mood Tunes is designed to try cheer
you up through music (if you are upset,
angry or depress) or find music that
will suit the mood that your in. e.g. if
your happy it will find happy music, if
your feel like dance Mood Tunes will
find dancing tunes. So mood tunes
helps you !
6. Mini Elevator Pitch
Our team, [ANEW’G], has developed
an app called mood tunes to help
people who feel a certain emotion
,listen to music that reflects their
mood. This will then put them in a
good mood or they will feel the
emotion they want to feel.
7. User Profile
The users of the app are emotional and have a love for
music due to the app can help if your in an emotional
wreck through the power of music
8. Competitors or alternative
solutions. That already exist in the
market
Our team has searched all the app stores for apps that
are similar to what we are creating (MoodTunes), here
is a couple of apps we have found and why our app is
better :
SoundCloud: This app is a playlist maker , this app
doesnt create the playlists on its own,you have to go
through every song and add it to a playlist yourself
SoundHound: This app has the same features as
Soundcloud , but looking at the reviews this app
crashes very often which is bad for business because
most customers want a smooth running app
9. MVP user stories and feature
chosen
The apps main feature is for the app to create a playlist
of songs to reflect your mood. It then will give you the
option to download that songs in that playlist
10. Flow of app & user feedback
integrated
MoodTunes
MVP is it’s
ability to find
the music need
to suit the
mood your in
and to cheer
you up though
the power of
music when
your in a bad
mood.
14. Feasibility
Data, Content, Technical
Our app will need to be able to easily
access the internet to get songs to be
put onto the playlist.
The app will also need to be able to
access the songs already stored on the
device & import them into the playlist
15. Business Case & Customer Pledges
Our business model : We think this app will sell due to
everyone having feelings for songs. On the app you can
relate to nearly every single mood, therefore this is an
app that will appeal to many people.
The plan: The app will be sold on all markets for free,
we will have advertising on our app, we will promote
our app on social media websites however, we will
charge for music but a reasonable amount.
16. Marketing Strategy
We will promote our app on social media
websites.
Such as twitter, Facebook etc.
Advertise our apps on other apps
