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Napoleon:

                    The Master Strategist




By Nisha Hariyani
Introduction

• The modern era trade could be called the
  “warfare”. Of business people as they
  maneuver for increased revenues on the
  battle field of commerce.
• Winning the business war could depend
  upon many factors such as
  – Focus in creating a plan
  – Flexibility
  – Good people skills & equipment
  – A good leader
Napoleon

• Napoleon Bonaparte used these factors to
  win his battles.
• Napoleon’s “la Grande Armee”
• This case correlates napoleon's warfare
  strategies with modern era business
  situations.
• Napoleon provides several insights to
  corporate strategist and today’s managers
Pedagogical objectives

• To link the N warfare Strategies vis a vis
  modern era strategies
• To discuss the concept of strategic
  leadership
• To analyze innovation strategies and first
  mover advantage
• To understand flanking movements of
  offensive strategy
Napoleon: the Master Strategist
 • “You must not fight too often with one
 enemy; or you will teach him all your art of
                    war”


Napoleon always believed
in attack, speed maneuver
and surprise
The Napoleon Story

• Born on 15th aug 1769, on island of
  Corsica
• In his childhood, every morning before
  goin to school, he was given a piece of
  white bread. He used to give it to a soldier
  in exchange for a piece of coarse brown
  bread. When asked why??
• Napoleon replied “if I am going to be a
  soldier I must get used to eating soldier’s
  bread”
Napoleon’s Military Life &
                              Strategies


• In 1784 he was admitted at a military
  school in paris
• In 1793, Corsica declared independence
  but napoleon broke all ties with his home
  town and remained loyal to France
Leadership
• He was considered as masterful soldier,
  an excellent administrator and a brilliant
  individual in the history.
• Napoleon adopted a strategy of “divide &
  surprise:
• He use to practice this by dividing and
  surprise enemy at battle field
• Napoleon’s behavior boosted spirits of
  soldiers
• His leadership skills changed a weak army
  into a brave one
Leadership & management
                             Lessons
• He made sure that his army were well
  trained and before every battle he set on a
  very high level morale for his troops
• He knew how to speak to the soul
• He mentioned that “men are moved by two
  levers only: Fear & Self Interest
• He started giving material rewards &
  promotions
• He used deliberate conceited measures to
  bend men to his will
Surprise the Enemy

• In march 1798, the French army started
  assembling along the English channel
  coast awaiting planned invasion
• But quick inspection of the preparations
  he realized that his army is not strong
  enough to fight them.
• He suggested a new plan to strike at
  Britain's source of wealth and her sea
  trade.
Napoleon sought the weakest
point of the enemy’s lines and
 threw all his strength against
   that point at the decisive
            moment
Advantage through Innovation

• “strategy is the art of making use of time
  and space. I am less concerned about the
  latter than the former. Space we can
  recover, lost time never” – Napoleon
• In comparison to European army Naoleon
  army traveled faster due to his great
  logistic sense. Increasing his army’s
  speed
• Which helped them implement tactics
  faster then enemy
• Napoleon mentioned – “an army marches
  on its Stomach”
• To properly execute his plans he
  managed to take the local people’s help to
  supply him provisions
• He created a network of skilled and
  mastered man to provide him the fastest
  and most flexible logistics support
Napoleon victories depended on
his personal leadership and his
      tactical innovations
• Napoleon introduced a new era of wars of
     maneuver and made use of these
    innovations to the greatest possible
                advantage.
“I see only one thing, namely the
enemy’s main body. I try to crush it,
confident that secondary matters
will then settle themselves”

Napoleon Bonaparte

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Napoleon The Master Strategist 1232536850348797 1

  • 1. Napoleon: The Master Strategist By Nisha Hariyani
  • 2. Introduction • The modern era trade could be called the “warfare”. Of business people as they maneuver for increased revenues on the battle field of commerce. • Winning the business war could depend upon many factors such as – Focus in creating a plan – Flexibility – Good people skills & equipment – A good leader
  • 3. Napoleon • Napoleon Bonaparte used these factors to win his battles. • Napoleon’s “la Grande Armee” • This case correlates napoleon's warfare strategies with modern era business situations. • Napoleon provides several insights to corporate strategist and today’s managers
  • 4. Pedagogical objectives • To link the N warfare Strategies vis a vis modern era strategies • To discuss the concept of strategic leadership • To analyze innovation strategies and first mover advantage • To understand flanking movements of offensive strategy
  • 5. Napoleon: the Master Strategist • “You must not fight too often with one enemy; or you will teach him all your art of war” Napoleon always believed in attack, speed maneuver and surprise
  • 6. The Napoleon Story • Born on 15th aug 1769, on island of Corsica • In his childhood, every morning before goin to school, he was given a piece of white bread. He used to give it to a soldier in exchange for a piece of coarse brown bread. When asked why?? • Napoleon replied “if I am going to be a soldier I must get used to eating soldier’s bread”
  • 7. Napoleon’s Military Life & Strategies • In 1784 he was admitted at a military school in paris • In 1793, Corsica declared independence but napoleon broke all ties with his home town and remained loyal to France
  • 8. Leadership • He was considered as masterful soldier, an excellent administrator and a brilliant individual in the history. • Napoleon adopted a strategy of “divide & surprise: • He use to practice this by dividing and surprise enemy at battle field • Napoleon’s behavior boosted spirits of soldiers • His leadership skills changed a weak army into a brave one
  • 9. Leadership & management Lessons • He made sure that his army were well trained and before every battle he set on a very high level morale for his troops • He knew how to speak to the soul • He mentioned that “men are moved by two levers only: Fear & Self Interest • He started giving material rewards & promotions • He used deliberate conceited measures to bend men to his will
  • 10. Surprise the Enemy • In march 1798, the French army started assembling along the English channel coast awaiting planned invasion • But quick inspection of the preparations he realized that his army is not strong enough to fight them. • He suggested a new plan to strike at Britain's source of wealth and her sea trade.
  • 11. Napoleon sought the weakest point of the enemy’s lines and threw all his strength against that point at the decisive moment
  • 12. Advantage through Innovation • “strategy is the art of making use of time and space. I am less concerned about the latter than the former. Space we can recover, lost time never” – Napoleon • In comparison to European army Naoleon army traveled faster due to his great logistic sense. Increasing his army’s speed • Which helped them implement tactics faster then enemy
  • 13. • Napoleon mentioned – “an army marches on its Stomach” • To properly execute his plans he managed to take the local people’s help to supply him provisions • He created a network of skilled and mastered man to provide him the fastest and most flexible logistics support
  • 14. Napoleon victories depended on his personal leadership and his tactical innovations
  • 15. • Napoleon introduced a new era of wars of maneuver and made use of these innovations to the greatest possible advantage.
  • 16. “I see only one thing, namely the enemy’s main body. I try to crush it, confident that secondary matters will then settle themselves” Napoleon Bonaparte