2. History of Print Media The history newspaper in India began in 1780, with the publication of the Bengal Gazette from Calcutta. James Augustus is considered the "father of Indian press" as he started the first Indian newspaper from Calcutta, the `Bengal Gazette` or `Calcutta General Advertise` in January, 1780 which was a weekly publication. In 1789, the first newspaper from Bombay (now Mumbai), the `Bombay Herald` appeared, followed by the `Bombay Courier` in the following year. Later, this newspaper merged with the Times of India in 1861. The first newspaper published in an Indian language was the SamacharDarpan in Bengali on May 23, 1818. The first Hindi newspaper, the SmacharSudhaVarshan started its circulation in 1854. Since then, the prominent Indian languages in which newspapers had been published over the years are Hindi, Marathi, Tamil, Malayalam, Telugu, Urdu and Bengali. In 2005, the total number of newspapers and periodicals published in India was around 41705, which include 4720 dailies and 14743 weeklies. India consumed 99 million newspaper copies as of 2008, making it the second largest market in the world for newspapers.
3. Distribution Process of Newspaper Industry The newspaper sales involve distributing highly perishable products under severe time constraints. The printed newspapers have to be dispatched to various distributors across the region. The revenue of the newspaper distributor is based on a commission on the sale of every newspaper. The circulation is normally through salesmen appointed and salaried by the distributors, who in turn pass it on to hawkers. Hawkers, vendors and book stall owners are the last link of the supply chain before newspaper reaches readers. Responsiveness and efficiency play an important role in newspaper distribution channel.
4. Current scenario Indian newspaper industry is slated to grow manifold, with growth rate circling around 6%. Market share is projected to grow from Rs 56,300 crore to Rs 92,900 crore by the end of 2013, as per the research done by the Pricewater house cooper. Indian readership survey 2009 says that almost all of the English dailies are losing readership at a rate much faster than the rate of their growth including the biggies such as Times of India and HT. Aren't these news feeds about the Indian newspaper industry paradoxical w.r.t what has been predicted ??
7. Daily Circulations Of Prominent players Hindustan Times -1.14 m Times of India -3.14 m Don â 138k Telegraph : 484971 AnandBazarPatrika : 1.27 m SyandhanDhyanPatrika : 60k DenuikJagran : 55.5 m Hindu : 1.45m Statesman - 180k Economics - 620K
8. Marketing Strategy Mission The mission of Tribune is , to provide best and fast forward news to the people. to generate sustained surpluses, always striving for excellence, within the framework of law, and in nothing but the truth in which we base every action. Marketing objectives Financial objectives Target market(s) Segmentation Positioning
9. Marketing Mix Product- The tribune, Dainik tribune and Punjabi Tribune Pricing- Price if tribune is @ Rs 3 and Classified advertisements (Matrimonial, property, jobs, etc.) are published in the print edition of The Tribune @ Rs 600.00 per insertion upto50 words and Rs. 1200.00 from 51 to 100 words. If an advt. matter exceeds 100 words limit, it will be chargeable @ Rs. 355 per sq. cm. Advertisements to be published in our language papers â Dainik Tribune (Hindi) and Punjabi Tribune (Punjabi) along with The Tribune will be charged @ Rs 125.00 (for one language paper) and Rs 200.00 (for both language papers). An additional sum of Rs 150 is to be paid if an advertisement is to be put on the Online Edition along with the print edition. Advertisements required to be carried only in Online edition are charged @ Rs 375 per insertion which is higher than its competitors Promotion-Its promotion is widespread as it has good distribution channels and good recognition among the people. Channels - The Company would offer its product to consumers in 450 cities through 33 branch offices, 250 distributors, 3000 authorized dealers
11. Mumbai's media war: Who's the winner? The Times of India  ï virtual monopoly in India's richest city. Entry ï Hindustan Times and Daily News & Analysis TOI share 80 % in Mumbai's Rs 1,500 crore. Both HT and DNA are trying to capture the Mumbai market through line sales, the subscription route and news stand sales.HT offers a year-long subscription for Rs 398. Executives in the DNA camp claim that TOI's news stand sale has dropped by 35,000 copies as a casual buyer prefers to pick up the Rs 2 paper DNA ï Any vendor who can locate a potential subscriber gets Rs 6. TOI ï "it actually takes back unsold copies now". So, is Mumbai's print media market overcrowded? "Confusing -- yes. Overcrowded -- no,â
12. DNA warfare rocks Mumbai The campaign, in its first leg, consisted of hoardings featuring people from various walks of life with grey tapes covering their mouths In the second phase of the campaign, the line "Speak up. It's in your DNA" was added. Simultaneously, DNA strands appeared in Mid-Day group-owned private radio channel GO 92.5 FM, fuelling public curiosity "Speak up. It's in your DNA - Maharashtra Times". Advertisement threw up questions like "What's BMC digging for? Gold? Oil? Fun? Speak up. It's in your DNAâ or "Why can't pubs be open all night? Speak up. It's in you DNA"
14. Paper Article THE two big dailies are slugging it out once again. Both Times of India ToI and Hindustan Times (HT) have slashed the masthead prices to Rs 1.50 on weekdays between Monday and Saturday for Delhi. And the price reduction was also extended to the Sunday edition. HT brought down the cover price of its Sunday edition to Rs 2.75 from the earlier Rs 3.50, while TOI cut the price from Rs 2.90 to Rs 2. -- The Hindu Jul 14, 2002
15. Online Advertisement V/s Print Media Print media Print media is not very good to represent a product comparison to flash. Charged are for lacks of people but only hundred of people generally see an advertisement. Circular of the newspaper are not fixed. Lots of newspaper company gives the wrong figure about the circular for which nothing thing can be done. No way have you to produce more things. There are only few areas on Print media where advertisements can be seen. Online Advertisement Advertisement are in the Graphical form or in the form of flash which is very good to represent. Advertisement on hundred of websites can be viewed by lacks of people and charged for only 100 of websites. List of the sites where ads will be displayed can checked at any time. So that we can not give the fake figure against you. advertisement can be placed on any home page of website, people can open the site through the single click of mouse and they are connected with the website. People from all over the world can see. Lots of more benefits to give the advertisement on website comparison to newspaper or any others print media.Â
18. Current Publishing Scenario The Association of Indian Magazines has 85 magazines with a circulation of: Daily 31m Hindi 13m weekly 8m English 10m Fortnightly 3m Others 24m Monthly 5m
19. Segmentation Magazines like Cosmopolitan, Femina were meant for people at the top of the pyramid. Womenâs era , Savvy targeted upper middle class women. Grihshobha and Manorama were intended for women in tier-2/3 cities. Storybooks like Tinkle, Chandamama and Champak were intended for kids. âScience reporterâ was meant for students who had scientific bent of mind. Magazine like Menâs health was intended for the urban english speaking youth. Businesstoday , businessworld etc. are targeted for business savvy reader. Magazines like CSR,Manorama Year book is aimed at students preparing for competitive exams.
20. Readership of magazines by type Magazine Type Readership(in thousands) General Interest 42,651 Sports 8,621 Business 2,135 Women 33,127 Men 595 Health 6704 Children 12,685 News 15,904 IT/computers 1520 Auto 748 Home Interiors 470 Travel 937 Lifestyle 803
21.
22. India Today Group which has got magazines like IndiaToday, Readerâs Digest, Business Today etc.
23. ITG has got very strong distribution network across India.
Indian print media is at a massive business in the media world and its newspapers are said to offer majority of national and international news. The history newspaper in India began in 1780, with the publication of the Bengal Gazette from Calcutta. The advent of the first newspaper in India occurred in the capital city of West Bengal, Calcutta (now Kolkata). James Augustus Hickey is considered the "father of Indian press" as he started the first Indian newspaper from Calcutta, the `Bengal Gazette` or `Calcutta General Advertise` in January, 1780. This first printed newspaper was a weekly publication. In 1789, the first newspaper from Bombay (now Mumbai), the `Bombay Herald` appeared, followed by the `Bombay Courier` in the following year. Later, this newspaper merged with the Times of India in 1861. These newspapers carried news of the areas under the British rule. The first newspaper published in an Indian language was the SamacharDarpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. SamacharDarpan, the first vernacular paper was started during the period of Lord Hastings. In the same year, GangaKishore Bhattacharya started publishing another newspaper in Bengali, the `Bengal Gazetti`. On July 1, 1822 the first Gujarati newspaper, the Bombay Samachar, was published from Bombay, which is still in existence. The first Hindi newspaper, the SamacharSudhaVarshan started its circulation in 1854. Since then, the prominent Indian languages in which newspapers had been published over the years are Hindi, Marathi, Tamil, Malayalam, Telugu, Urdu and Bengali. The Indian language newspapers eventually took over the English newspapers according to the NRS survey of newspapers. The main reason was the marketing strategy that was followed by the regional papers, commencing with Eenadu - a Telugu daily started by RamojiRao. The second reason was the growing literacy rate. Increase in the literacy rate had direct positive effect on the rise of circulation of the regional papers. The people were first educated in their mother tongue according to their state in which they live for and eventually, the first thing a literate person would try to do is read the vernacular papers and gain knowledge about his own locality. Moreover, localisation of news has also contributed to the growth of regional newspapers in India. Indian regional papers have several editions for a particular state to offer a complete scenario of local news for the reader to connect with the paper. MalayalaManorama features about 10 editions in Kerala itself and six others outside Kerala. Thus regional papers in India aim at providing localised news for their readers. Eventually, the advertisers also realised the huge potential of the regional paper market, partly due to their own research and more owing to the efforts of the regional papers to make the advertisers aware of the huge market. These advertisers paid revenues to the newspaper house and in return publicised their products throughout the locality. Thus, newspapers in India not only acted as news providers but also promoters of certain market products. Some of the prominent newspapers in India in the recent times are The Times of India, The Statesman, The Telegraph, The Economic Times, Indian Express and so on. The Economic Times is one of the India`s leading business newspapers; carrying news about the Economy, Companies, Infrastructure, Trends in the Economy, Finance, Stocks, Forex and Commodities, news from around the world and from the world of politics besides editorial and various other features. The MalayalaManorama releases daily, weekly, monthly and annual publications from Kerala. Started in 1988 in Tamil and Telegu languages, it is now published in other regional languages like Hindi, Bengali, as well as in English. Among the various publications, the MalayalaManorama Daily has the largest circulation, selling about 11 lakhs 50 thousand copies daily. The Times of India was founded in 1838 as The Bombay Times and Journal of Commerce by Bennett, Coleman and Company, a colonial enterprise now owned by an Indian conglomerate. The Times Group publishes The Economic Times (launched in 1961), Navbharat Times (Hindi language), and the Maharashtra Times (Marathi language). The newspapers collected their news from the news agencies. India has four news agencies namely, the Press Trust of India (PTI), United News of India (UNI), SamacharBharti and Hindustan Smachar. Newspapers and magazines in India are independent and usually privately owned. About 5,000 newspapers, 150 of them major publications, are published daily in nearly 100 languages. Over 40,000 periodicals are also published in India. The periodicals specialize in various subjects but the majority of them deal with subjects of general interest. During the 1950s, 214 daily newspapers were published in the country. Out of these, 44 were English language dailies while the rest were published in various regional languages. This number rose to 2,856 dailies in 1990 with 209 English dailies. The total number of newspapers published in the country reached 35,595 newspapers by 1993 (3,805 dailies). Newspaper sale in the country increased by 11.22% in 2007. By 2007, 62 of the world`s best selling newspaper dailies were published in countries like China, Japan, and India. India consumed 99 million newspaper copies as of 2007, making it the second largest market in the world for newspapers. Newspapers in India have almost created a huge industry in the nation. It publishes the largest number of `paid-for titles` in the world. In 1997, the total number of newspapers and periodicals published in India was around 41705, which include 4720 dailies and 14743 weeklies. However, in the last one decade the news media in India has changed rapidly. All the major news media outlets have an accompanying news website. A new class of newspapers in India is entirely Internet based.
* The newspaper sales involve distributing highly perishable products under severe time constraints.* The printed newspapers have to be dispatched to various distributors across the region. Transportation is normally through private contract carriers within local area, public transport in case of longer distances and through couriers in other cases.* The newspaper distributor has the rights to distribute the newspaper in his area. The revenue of the newspaper distributor is based on a commission on the sale of every newspaper. The circulation is normally through salesmen appointed and salaried by the distributors, who in turn pass it on to hawkers.* Hawkers, vendors and book stall owners are the last link of the supply chain before newspaper reaches readers. The hawkers' remuneration is also normally based on the commission system and is generally the highest in the entire supply chain.* Responsiveness and efficiency play an important role in newspaper distribution channel. Responsiveness includes supply chain's ability to respond to wide a range of quantity demanded (due to demand fluctuations) and meet short lead times. On the other hand efficiency is the cost of making and delivering the newspaper to the readers.
The Times of India, The Statesman, The Telegraph, The Economic Times, Indian Express and so on. The Economic Times is one of the India`s leading business newspapers; carrying news about the Economy, Companies, Infrastructure, Trends in the Economy, Finance, Stocks, Forex and Commodities, news from around the world and from the world of politics besides editorial and various other features.The Times of India : The Times of India was founded in 1838 as The Bombay Times and Journal of Commerce by Bennett, Coleman and Company, a colonial enterprise now owned by an Indian conglomerate. The Times Group publishes The Economic Times (launched in 1961), Navbharat Times (Hindi language), and the Maharashtra Times (Marathi language). TOI total revenue is about 700 million dollars'The Statesman : The Telegraph :Indian Express :The MalayalaManorama : Started in 1988 in Tamil and Telegu languages, it is now published in other regional languages like Hindi, Bengali, as well as in English. It has the largest circulation in Kerala, selling about 11 lakhs 50 thousand copies daily.
MissionThe mission of Tribune is , to provide best and fast forward news to the people. to generate sustained surpluses, always striving for excellence, within the framework of law, and in nothing but the truth in which we base every action.Marketing objectivesnewspapers are generally bought by all segments of the population. Even though the newspaper no longer enjoys its former role as the almost exclusive source of news, they still remain a strong factor in their specific sphere of influence.They want to increase their circulation , for that they are charging high prices for advertisements and increasing their distribution channels.Financial objectives The Tribune, want to increase their market share by extending its circulation in other parts of India too. It expects to grow at 9-10% in next five years by satisfying customer needs through its offerings. Also they aim to make considerable profits and achieve economies through backend and front end integration. Target market(s)Their main target market is North India It has established its chain all over Punjab and himachal Pradesh supplying quality and reliable news to the people at right time.they also cover their target groups through its online services.SegmentationTribune has targeted its market on the basis if people belonging to different religions. For people who are well learned , they prefer reading its English editions. people believing in Hindu religion or those who don know English prefer reading its hindi publication dainik tribune and those belonging to sikh religion prefer reading Punjabi Tribune. PositioningThe company will position itself on the basis of price and quality. It has established its reputation since 128 years , so it has positioned a good image in the minds of the people. It has good market value because of it is charging high price for their newspaper @ Rs3 and also through its advertisements. Classified advertisements (Matrimonial, property, jobs, etc.) are published in the print edition of The Tribune @ Rs 600.00 per insertion upto50 words and Rs. 1200.00 from 51 to 100 words
Mumbai city consumes just 75 per cent of the English newspaper copies that Delhi does and not many households are 2-3 paper homes. "I think the Mumbai print market can easily support this level and more
http://www.rediff.com/money/2005/aug/24media.htm If you thought biological warfare was waged only by Saddam Hussein & company, you were dead wrong. Mumbai is the Ground Zero in a fierce battle fought over the building block of life, DNA. For Times of India, which has successfully taken the newspaper wars to enemy fortresses, the battle has finally come home. Get me some oxygen kits please!Suddenly, within the span of a couple of days, there appeared a new series of DNA ads, this time in print form in the Times of India. These ads had 5 people very similar to those featured in the previous ads but with two differences. The people were seen removing the grey tapes from their mouths and the slogan said "Speak up. It's in your DNA - Maharashtra Times". To many unsuspecting people, this was the logical conclusion of the DNA campaign - Bennett Coleman was celebrating the "victory" of its group newspaper Maharashtra Times, for attaining the top slot among Marathi dailies in Mumba