Presenter: Don Gaicomini.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/04/2017.
Discusses the Gwinnett County Public Library’s on-going effort to establish passive partnerships in order to increase programming, raise awareness of library resources,
and continually do more with less.
5. Daycares
Preschools
Elementary
Schools
Middle Schools
High Schools
City Halls
Senior Living
Facilities
Nonprofits
Community
Centers
Business
Associations
Colleges
Churches
Hospitals/Medical
Facilities
Cultural
Organizations
YMCAs
Chess Clubs
Farmer’s Markets
Music Organizations
Artist Colonies
Historical Societies
Mineral Societies
Private Businesses
AARP
Apartment
Complexes
Museums
Sports
Organizations
Parks
Aquatic Centers
Emergency
Services
GCPL
IN THE
COMMUNITY
9. SATELLITE MARKETING
Active Passive
● Public Schools
● Focus + Fragile Kids
● SPECTRUM - Autism
Support Group
● International Newcomer
Center
● Radio Stations
● Gwinnett Medical
● Consulates
● Parks Department
● Swimming Pools
● Preschools
● Senior Centers
● YMCAs
● Asian American
Resource Center
10. SATELLITE
PROGRAMMING
Active Passive
● Too Cool for School
Homeschoolers
● Colors of the Rainbow
● School Clubs
● SPECTRUM - Autism
Support Group
● Translation Nation
● GCPS Lynda.com
Training
● Tracking Reading
through Beanstack
● Digital Resource
Scavenger Hunt
● Mango Lessons in
ESL Classes
15. State Your Shared
Mission, Vision, & Values
and Find Community Partners
EDUCATION
COMMUNITY
DEVELOPMENT
HEALTH
EQUAL
OPPORTUNITY
LIFELONG
LEARNING
FITNESS
16. Emphasize
Your Common
Goals
The PATH Project serves
Gwinnett’s bilingual population,
and the Rainbow Village serves
kids who are from families who
are trying to regain their footing
after being homeless. These
are specific populations that
the library is already striving to
serve. When fostering
relationships with these
organizations, it was helpful to
point out that we have many of
the same objectives.
- Sarah Martin
Youth Services Specialist
17. ● Where do your goals and
your target’s goals intersect?
● How old is your target
audience?
● What vocabulary does your
target group use?
TAILOR YOUR
MESSAGE
● How can your program help
your target achieve their
goals?
● Can your program save your
target group time?
If not, how could it?
● Can you assist with something
your target group is already
doing?
19. 1 2 3
4 5
CREATE
AN
OPEN LINE OF
COMMUNICATION
LISTEN
AND BE
F L E X I B L E
GIVE AMPLE
DETAILS
Follow
Through on
EVERYTHIN
KEEP
RECORDS
FOLLOW
UP
6
22. April
Wednesda
y
10 AM
1
Library Expo
2017
12
Multilingual
Storytimes 10:30 &
12:30
Crafts
Library Tours
Technology Demos
Digital Guides
Cultural
Displays
Presented By:
Guides Available In:
Spanish
Hindi
Bulgarian
Vietnamese
Urdu
Amharic
And more
Get to know your library!
get to know your community!
Lilburn library
4817 Church St NW, Lilburn, GA 30047
Active = Groups that actively spread our information to targeted groups and individuals
Passive = Groups that set our information out for anyone who is interested to stumble upon
Active = Groups that either use our resources to put on in-branch programming with minimal librarian help or groups that provide ready made audiences for librarian-led programming
Passive = Groups that use our resources for their own purposes