For years I told people to burn their roadmaps. Today I will explain what's our proposal to do it and with it maximize the chances to ship better products and be more successful faster.

2. Lean Product Management
Gabriel Prat Masramon

3. Ok, I burned the roadmap, now what?

4. My background

5. Mexico
Brazil
Spain
Italy
Poland
Turkey
Makingthehealthcare
experiencemorehuman
800
EMPLOYEES
30M
UNIQUE USERS
2M
DOCTORS 1M
APPOINTMENTS

6. ~100
EMPLOYEES
WARSAW
BARCELONA
8
TEAMS
Trust drawings from: https://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1/

7. How to prioritize?
♥
♥

8. HiPPO
HIGHEST PAID PERSON IN THE OFFICE

9. LVD
LOUDEST VOICE DOMINATES

10. Rings a bell?
♥
♥

11. Ok, so how to prioritize?
And not die in the attempt

12. – Simon Sinek
“People don’t
buy what you do,
people buy why
you do it.”
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

13. Making the healthcare
experience more
human
1. START WITH WHY

14. 1. START WITH WHY
We help patients
find the perfect
doctor and book an
appointment in an
easy way.
Anytime, anywhere.

15. 1. START WITH WHY
Let doctors focus on the
only thing that matters:
helping patients.
We’ll do the rest.

16. – John Doerr
“We can get back to
the right track if we
can and do measure
what really matters.”
https://www.ted.com/talks/john_doerr_why_the_secret_to_success_is_setting_the_right_goals

17. 2. PICK A NORTH STAR GOAL
DIRECT MULTISIDED MARKETPLACE

18. Number of
bookings
2. PICK A NORTH STAR GOAL

19. 3. RANK YOUR IDEAS
IMPACT
How much the metric will raise if
the hypothesis is correct?
CONFIDENCE
How much evidence is supporting
the hypothesis?
EFFORT
How much will it cost to validate
the hypothesis?
I
C
E

20. 3. ESTIMATING IMPACT
How much this idea contributes
to filling the gap from 0-10?
Current state
Goal

21. 3. GROWING CONFIDENCE
2
3
4
5
1
Internal idea Competition
Market studies
Support/sales
Cust. interviews
Qualitative res.
Surveys
Smoke tests
A/B tests
User tests
Usage analytics
Reality

22. 3. ESTIMATING EFFORT
3
4
52
2
5
5
3
3
6
37
How much does the smallest
experiment that will grow the
confidence level cost? 0-10

23. 4. RANK YOUR IDEAS
www.elimpse.com
WiP :)

24. – Sandra Sánchez
“C’mon man, this is a roadmap”

25. NOT A ROADMAP
Dynamic vs Committed
Hypothesis vs Projects
Ranking vs Dates
Short vs Never Ending
Collaborative vs Given

26. Prioritized!
Now what?

27. – Eric Ries (Lean Startup)
“Collect the maximum amount
of validated learning from
your customers with the least
effort.”
http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html

28. BACKGROUND
EXPERIMENT REPORT
FALSIFIABLE HYPOTHESES
RESULTS
VALIDATED LEARNING
NEXT ACTION
DETAILS
Title: Created By: Date:
NOW
© Created by LeanStack
LEARN
MEASURE
BUILD
5. TEST YOUR HYPOTHESIS

29. 01
Mission
HoshinKanri:
Objectives
Indicators 02
I-C-E Scored
ideabank
Hypotheses
03
LeanStartup
Customerdev.
Agile
Wewantatransparent
andsharedmethodto
prioritizeandexecute.
OnethatMaximizes
participationandwithit
thechancesofshipping
thebestideas.
Summarizing

30. Thank you
Have some feedback?
Want to work with us?
Please contact me!!
@gabriprat
http://bit.ly/burning-roadmaps
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