All projects are different from one another, and so are applications. But there are design processes that we may follow to help improve the results of our projects and detect interesting opportunities, while avoiding the problems we usually confront. In this session we will be seeing the Design Thinking Process and will study the case of a mobile application developed for the Mexican Football (not Soccer!) League.
28. #GX24
Explore the reality
Whatâs the business problem?
Whereâs the opportunity?
What has changed (or soon may change)?
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Explore the reality
Look at the world: Observe what
people do, how they think, what
they need and want
30. #GX24
Explore the reality
Some Possible Data Sources
Existing Repository of Data
Exploration of Products in same industry
Exploration of Products in other industries
Clients
Hear what they say (ok)
Watch what they do (much better)
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Design is subjective.
Not all subjectivities are the same.
At the end, it comes down to expertise &
intuition
Caveats
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Therefore, itâs important you define
your criteria from the beginning.
Find out what clients (final users)
really want.
Caveats
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The more efficiently you run the
process, the less opportunities
you will find during it
Caveats
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Itâs a learning process.
Integrate everybody from the
beginning.
Caveats
64. #GX24
Key benefits
Value: Helps creating new meaning and value for customers
Business: Helps business find new ways to grow
Engagement: The Buy-In is great
Alignment: It just kills the debate, through data driven design