Technology Entrepreneurship Venture Lab 2012

1. YogaMail
Re:Take Your Time!
A human centered approach to mail

2. Always connected...
MarketTools Research 2011:
• 45% of users report an increase in
email traffic.
• 37% of users spend half of their work
time writing email.
http://vinatta.files.wordpress.com/2011/09/infographic_abs_final.png

3. ...is that good?
“It is absolutely ridiculous that we allow Outlook to
check email every 5 minutes, allow our phone to get
push messages, or keep a Gmail tab open all the time.
This is absolutely killing us in terms of productivity. In
90% of all cases we don't need to know immediately
that there is a new message.”
Joshua Lyman, lifehacker.com(http://lifehacker.com/5903086/email-is-not-broken-
we-are)
“Where is the quiet time to reflect, focus, truly
connect?”
Prof. David Levy, researcher in Contemplative Multitasking, University of
Washington

4. Let’s do the math
Email=Stress
Time=x

5. x=YogaMail
Re:Take Your Time!
A human centered approach to mail

6. Value Proposition
Your email account can
wear different “glasses” in
different contexts
We track your email usage to
be sure you are handle your
time in the proper way. A
healthy approach to email by
which learning to detox and
focus.

7. Key Points
It works on desktop (add-on for browser and mail
clients) and mobile (app for iOS, Android, Windows,
RIM)
It is conceived for freelance professionals, creative
workers needing to balance having enough time to find
inspiration, being connected with clients and coworkers
and having a cool, hipster lifestyle.
It features time zone filters to handle email, chat,
newsletter and contacts (exclusive proprietary system)
It enables an email health cycle (proprietary system) to
track and monitor your email usage in order to reduce
the risk of stress from email overload

8. How it works
With YogaMail you can completely
configure the delivery at your mailboxes
according to your needs.
You can schedule you
available delivery time (Time
Zones) and configure lists of
email addresses deliverable all
day long (“VIP” contacts).
You can receive emails when you are
in the relevant Time Zone: e.g.
schedule to receive newsletters only
at lunch; read your friends
messages after work; allow VIP
emails to interrupt you anytime...
...or go completely “Off the Grid” to
be really creative or just to recharge!

9. Business Model
Fully functional free single-user
version free (one account - ads
enabled)
Fee for multiple private accounts
License fee for organizations
Stress absorption free of charge!

10. END / THANKS
Download
Install
Re:Take Your Time