Client-Agency Relations

1. Clients&
Agencies

2. Mugur Patrascu
Worked in 5 agencies
Own two

3. The Good

4. An agency is a potential.
An amplifier.
It needs fuel.

5. This relations works
in sync

7. The creativity has nothing to do with
randomly chasing ideas.
The Creativity comes from
order, structure and guts.

8. There is nothing more
beautiful than a strong
client.
In control, open and
visionary.

9. The Bad

10. 1. Money & People

11. We work in scarcity.
You differentiate through
money.

12. We don’t train people

13. They all train in situ.
Training people waste 50%
of our time. And money.

14. We’ve replaced
brain power
with man power.

15. Two layers of people:
veterans and noobs

17. 2. Changed Horizon

18. We are looking for the next
campaign and not for the
next two years.

20. Everything is tomorrow but
without the benefit of
focus, direction and
decision

21. 3. Changed Roles

22. We trained to be your
counselor.
Your inspiration and
second opinion.

23. We end up implementing in
the shortest time and the
cheapest.

24. In sync for
The Biggest Lie
The Complicity

25. 4. The Future

26. Things have changed.

27. We belong over the clouds