The document discusses lean product development. It begins by stating that while tools and processes are important, product ownership is the key to success. It then defines product development and discusses how a lean approach can help address challenges like long development times. Next, it examines the role and responsibilities of a product owner, including the importance of leadership, ownership and championing. It provides examples of entrepreneurial system designers and discusses tools that can be used by product owners. The document emphasizes that empowering the right product owner is critical to ensuring success.

1. Lean Product Development
Going beyond tools and processes, and taking ownership of the product!
Gabriela Vandermark, Rottie Consulting
COE Summit 2015

2. Going beyond tools and processes, and taking ownership of the product!
Prepared By: Gabriela Vandermark
April 9th, 2015
@gabivandermark
Lean Product Development

3. When developing a product, the tools and processes you choose to use
can certainly have an impact on the quality and speed to market. However
the best tools and processes alone do not guarantee success.
Product ownership is the key success differentiator!
In this session we will examine the role and key responsibilities of a
Product Owner and discuss the importance of leadership, ownership and
championing that leads to product development success.
Today’s Breakout Session
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I discovered my love of technology at a young age in Brazil and
brought that love with me when I moved to the U.S. to attend college.
My appreciation of operational excellence was realized at Nationwide
Insurance, which is where I led my first team through an Agile
transformation to restructure it into an adaptable and self-organized
team of experts that valued individuals, interactions, quality results,
and customer collaboration.
Through this transformation I discovered a new love; helping people.
My passion is rooted in understanding, coaching, and mentoring
people to help them reach their full potential.
By helping people reach their full potential I can assist organizations
in producing exceptional results.
Since leaving Nationwide Insurance I have worked as a consultant
delivering simple, reusable, and cost effective solutions.
I have worked with clients in the banking and manufacturing
industries, and have recently completed a significant ERP rollout
program in South America.
I am now leading a BI initiative at a client, and working on my own
Start Up, where I am developing a new product (software) to help
people reach their full potential.
About me…
Gabi Vandermark
@gabivandermark

5. • Overview of Lean Product Development
▫ What is Product Development?
▫ Lean Product Development in IT
▫ Lean Manufacturing vs. Lean Product Development
• Examine the Role & Responsibilities of a Product Owner
▫ Connecting it back to Lean (The ‘ESD’)
▫ The Product Owner Role
▫ Ways in which the Product Owner drive success
 Importance of Leadership, Ownership and Championing
▫ Tools for Product Owners
What We’ll Cover Today
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Product development is the process of designing, creating and marketing
new products or services to benefit customers. Sometimes referred to as
new product development, the discipline is focused on developing
systematic methods for guiding all the processes involved in getting a new
product to market.
What is Product Development ?
Idea,
Screening &
Evaluation
Detailed
Investigation
Development Testing
Market
Launch

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A lean approach to meet the challenges of product development particularly:
▫ Need for more innovative solutions
▫ Long development cycle times
▫ Many redevelopment cycles
▫ High development costs
▫ Long production cycle times
▫ High production costs
Lean Product Development

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Lean Product Development / Lean Manufacturing
Source: http://en.wikipedia.org/wiki/Lean_product_development
Toyota started their journey with the Product Development part
at Toyoda Loom Works and not with the manufacturing part
that became famous through the book "The Machine that
changed the world" by Daniel T. Jones, James P. Womack, and
Daniel Roos.

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Lean
LC1 LC2 LCX

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Lean Product
Development
Lean
Manufacturing
What is
waste in
LPD?

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 Collaboration
 Iterative Design
 Cross Functioning Teams
 Self-organized Teams
 Transparency
 Product Owner/Ownership
▫ Creation of re-usable knowledge
▫ Set-Based Concurrent Engineering.
▫ Teams of Responsible Experts.
Cadence and Pull
▫ Visual Management
▫ Entrepreneurial System Designer
(ESD).
Lean Product Development Concepts

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Scrum – an iterative and incremental agile software development
methodology for managing product development.
Lean IT Product Development

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Lean Product Development is a transparent,
collaborative, iterative and incremental approach used
by cross-functioning and self-organized teams for
developing a product, that focuses on generating
reusable knowledge and making obvious what adds
value by reducing everything else
Pretty straight forward right!?

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 Lack of Collaboration and Clear Communication
 Rigid or non-adaptive Designs
 Silos and lack of team work
 Command-and-Control management and lack of focus on people
 Lack of Transparency
 Lack of Product Owner/Ownership
Many reasons…

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Entrepreneurial System Designer (ESD)
Kelly Johnson, chief
engineering and head of
skunkworks at Lockheed
Henry Ford,
founder of Ford
Motor Company
Kiichiro Toyoda, son of
Toyoda Loom Works founder
Sakichi Toyoda.
Steve Jobs, cofounder,
chairman, and CEO of
Apple Inc.

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• Strategic and Tactical
Product Management
Skills
The Product Owner Role
Source: http://www.romanpichler.com/blog/one-page-product-owner/
“There can
only be one!!”

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• Not just a Product Backlog Manager and
User Story Writer
• Should interact with the customers and the
users as well as the internal stakeholders.
Not just a Product Backlog Manager…
Source: http://www.romanpichler.com/blog/one-page-product-owner/
“Great products happen when the
product owner takes her market and
business knowledge and collaborates
with the team members who know
what technically possible.”

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Source: http://www.romanpichler.com/blog/the-product-owner-responsibilities/
Product Owner Responsibilities…

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Empowered to make decisions…
“Innovation is not about
saying yes to everything.
It’s about saying no to all
but the most crucial
features.”
- Steve Jobs
Source: http://www.romanpichler.com/blog/the-product-owner-responsibilities/

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• The Product Vision Board to describe the vision and the product strategy for
new products.
• The GO Product Roadmap to communicate how a product is likely to grow in
the future.
• Product Canvas to facilitate the development of a new product.
• Persona Template to effectively describe target users and customers together
with their needs.
• User stories to describe the functionality of the product.
• Constraint stories to capture non-functional requirements such as
performance.
• Design sketches and mock-ups to illustrate the user interface design.
• Product backlog to manage the outstanding work to create a product
(update).
Product Owner Tools

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Great place to start…
Source: http://www.romanpichler.com/tools/vision-board/

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 Ensure you have the right person with the needed skills
 Ensure there is only one Product Owner
 Ensure the Product Owner is not overworked or partially available
 Empower the Product Owner to make decisions
 Start with the Why!!
Where should you start !?!?

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How great
leaders
inspire
action
TEDTalk by Simon Sinek
Full length TEDTalk: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
Vision and
Leadership

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Gabi Vandermark
gvandermark@rottieconsulting.com
@gabivandermark