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Delivering Business Value with the   Next Generation Data Center  Mark Sunday CIO and Senior Vice President, Oracle
The following is intended to outline our general product direction.  It is intended for information purposes only, and may not be incorporated into any contract.  It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
$22.4B in Revenue, FY08 World’s Largest Enterprise Software Company 300,000 Global Customers
IT Functions at Oracle DEVELOPMENT
Supporting 84,000 Employees Operating in 145 Countries 50+ acquisitions in 4 years Oracle.com Oracle Technology Network Oracle Partner Network ERP, CRM, HR,…
20,000 Developers Developing > 900 Products Continuous Development and Test Oracle Product Development Grid DEVELOPMENT
320,000 students trained per year 670 classes per week
3.6 million users $557M revenues,  FY08 40% growth,  year over year Operating System Database Middleware Applications Infrastructure
7,000 Network Devices  |   10,000 TB Storage  |   42,000 Servers 84,000+ Internal Users  |   4+ Million External Users Running on… DEVELOPMENT
Consolidation & Standardization at Oracle Organization Self Service Processes Network Data Center Email Applications Collaboration
Result: Increased Profitability and Growth Note: All figures after FY2004 are provided on a non-GAAP basis. GAAP to non-GAAP reconciliations are included in our earnings releases, which are available on the Oracle Investor Relations website at  www.oracle.com/investor . Total Revenue ($Billions) De-centralized IT Consolidated IT Corporate Expansion $10.0 $30.0 1998 LTM $20.0 1999 2000 2001 2002 2003 2004 2005 2006 2007 Total Revenue  ($Billions) 2004 - 2008 Operating Margin (%) 20.0% 30.0% 40.0% 50.0% Operating Margin  (%) 1998 - 2002
Next
Data Volumes: The Exaflood Data Storage Growth:  60% per year  (IDC) Internet Traffic Growth:  100% per year  Internetworldstats.com
Growing Energy Concerns 60B 110B 80B 2006 2008  (E) 2010  (E) Billions of Kilowatt Hours Annual US Data Center Energy Usage Source: EPA
The Green Perfect Storm Legislative Will Public Awareness High Energy Prices Increasing Compute Density
Evolving Skills Landscape Worldwide Server Growth  (in millions) 1997  2007 7.6 30.3 Source: IDC
Global Economy Global Market Global Awareness
Oracle Austin Data Center  World class technology and operational excellence
Building the Next Generation Data Center Project Sequoia: Oracle Utah Compute Facility
Site Selection Criteria Economic Energy Real Estate Travel accessibility Workforce Available skills Cost of living Oracle presence Business Climate Business and tax incentives Network connectivity Pro-business political environment Relationship with state/local government
Building The Next Generation Data Center Project Sequoia: Oracle Utah Compute Facility Operations Center Storage  & Receiving DarkCell SuperCell
Project Sequoia SuperCell Operations Center Storage  & Receiving DarkCell SuperCell Cell Air Handling Air Handling UPS UPS UPS Batteries Sub-Cells Mechanical Yard Backup Generators Chiller Plant
Optimizing for Energy and HVAC Efficiency Oracle Utah Compute Facility Floor Plan Temp. (F) 100 91 82 73 65 12ft 10ft 6ft
Project Sequoia Phased Expansion 1 2 4 3
Project Sequoia Phased Expansion
Virtualization Changes the Game ,[object Object],[object Object],Systems Management Interaction Interface Services Catalog Monitoring & Metering Provisioning Interface
Case Study: Oracle University ,[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise Manager Real Application Clusters   Automatic Storage Management   Mid-Tier clusters Data Grids
Operating the Next Generation Data Center A Pool of Clusters and Virtual Machines
Managed as One Grid Austin, TX Colorado Springs, CO Salt Lake City, UT
Powering All Applications Austin, TX Colorado Springs, CO Salt Lake City, UT
Oracle Grid Operations Lifecycle Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
Configure Web Server Web Server Middleware Middleware Database Create customer configuration templates Web Server Web Server Middleware Middleware Database Customer Template VM Gold Images Web Server Middleware Database Web Server Middleware Database Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
Provision VM Gold Images Web Server Middleware Database Web Server Middleware Database Customer Template Web Server Web Server Middleware Middleware Database
Provision Customer instance is activated Middleware Database Web Server Web Server Middleware Customer Template Web Server Web Server Middleware Middleware Database
Live Migrate Customer Template Web Server Web Server Middleware Middleware Database Middleware Database Web Server Web Server Middleware Web Server Middleware Web Server Middleware Database
Live Migrate Middleware Database Web Server Middleware Web Server Database Virtual Machines are moved while running Middleware
Grow Middleware Web Server Web Server Web Server Middleware Database Middleware Grow a customer instance by adding Virtual Machines Middleware
Park Park unneeded instances and return VM resources to pool Middleware Middleware Database Web Server Middleware Web Server Web Server
Rapid Activate Activate parked instances in seconds Middleware Middleware Database Web Server Middleware Web Server Web Server
Grid Grow Add physical machines to increase Grid capacity
HA: Server Failover
HA: Server Failover Virtual Machines are re-provisioned after server failure Customer Template Web Server Web Server Middleware Middleware Database
HA: Server Failover Virtual Machines are re-provisioned after server failure Customer Template Web Server Web Server Middleware Middleware Database
Disaster Recovery: Migrate Data is Synchronized between Sites Virtual Machines are re-provisioned after site failure Customer Template Middleware Web Server Database Web Server Middleware
Oracle Grid Operations Lifecycle Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
Edward Screven  Chief Corporate Architect
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Oracle Unbreakable Linux
Virtualization
[object Object],[object Object],[object Object],Oracle VM Supported and certified with Oracle products. ,[object Object],[object Object],[object Object],[object Object],[object Object],Oracle tested and supported Server Virtualization
Management
Top-Down Application Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Complete, Open, Integrated
Oracle Premium Support Product Enhancements and Updates Global Support Infrastructure Proactive, Automated Support Lifetime Support Ecosystem Support
Oracle at LinuxWorld ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A
 

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Delivering Business Value with the Next Generation Data Center

  • 1.  
  • 2. Delivering Business Value with the Next Generation Data Center Mark Sunday CIO and Senior Vice President, Oracle
  • 3. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  • 4. $22.4B in Revenue, FY08 World’s Largest Enterprise Software Company 300,000 Global Customers
  • 5. IT Functions at Oracle DEVELOPMENT
  • 6. Supporting 84,000 Employees Operating in 145 Countries 50+ acquisitions in 4 years Oracle.com Oracle Technology Network Oracle Partner Network ERP, CRM, HR,…
  • 7. 20,000 Developers Developing > 900 Products Continuous Development and Test Oracle Product Development Grid DEVELOPMENT
  • 8. 320,000 students trained per year 670 classes per week
  • 9. 3.6 million users $557M revenues, FY08 40% growth, year over year Operating System Database Middleware Applications Infrastructure
  • 10. 7,000 Network Devices | 10,000 TB Storage | 42,000 Servers 84,000+ Internal Users | 4+ Million External Users Running on… DEVELOPMENT
  • 11. Consolidation & Standardization at Oracle Organization Self Service Processes Network Data Center Email Applications Collaboration
  • 12. Result: Increased Profitability and Growth Note: All figures after FY2004 are provided on a non-GAAP basis. GAAP to non-GAAP reconciliations are included in our earnings releases, which are available on the Oracle Investor Relations website at www.oracle.com/investor . Total Revenue ($Billions) De-centralized IT Consolidated IT Corporate Expansion $10.0 $30.0 1998 LTM $20.0 1999 2000 2001 2002 2003 2004 2005 2006 2007 Total Revenue ($Billions) 2004 - 2008 Operating Margin (%) 20.0% 30.0% 40.0% 50.0% Operating Margin (%) 1998 - 2002
  • 13. Next
  • 14. Data Volumes: The Exaflood Data Storage Growth: 60% per year (IDC) Internet Traffic Growth: 100% per year Internetworldstats.com
  • 15. Growing Energy Concerns 60B 110B 80B 2006 2008 (E) 2010 (E) Billions of Kilowatt Hours Annual US Data Center Energy Usage Source: EPA
  • 16. The Green Perfect Storm Legislative Will Public Awareness High Energy Prices Increasing Compute Density
  • 17. Evolving Skills Landscape Worldwide Server Growth (in millions) 1997 2007 7.6 30.3 Source: IDC
  • 18. Global Economy Global Market Global Awareness
  • 19. Oracle Austin Data Center World class technology and operational excellence
  • 20. Building the Next Generation Data Center Project Sequoia: Oracle Utah Compute Facility
  • 21. Site Selection Criteria Economic Energy Real Estate Travel accessibility Workforce Available skills Cost of living Oracle presence Business Climate Business and tax incentives Network connectivity Pro-business political environment Relationship with state/local government
  • 22. Building The Next Generation Data Center Project Sequoia: Oracle Utah Compute Facility Operations Center Storage & Receiving DarkCell SuperCell
  • 23. Project Sequoia SuperCell Operations Center Storage & Receiving DarkCell SuperCell Cell Air Handling Air Handling UPS UPS UPS Batteries Sub-Cells Mechanical Yard Backup Generators Chiller Plant
  • 24. Optimizing for Energy and HVAC Efficiency Oracle Utah Compute Facility Floor Plan Temp. (F) 100 91 82 73 65 12ft 10ft 6ft
  • 25. Project Sequoia Phased Expansion 1 2 4 3
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  • 29. Operating the Next Generation Data Center A Pool of Clusters and Virtual Machines
  • 30. Managed as One Grid Austin, TX Colorado Springs, CO Salt Lake City, UT
  • 31. Powering All Applications Austin, TX Colorado Springs, CO Salt Lake City, UT
  • 32. Oracle Grid Operations Lifecycle Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
  • 33. Configure Web Server Web Server Middleware Middleware Database Create customer configuration templates Web Server Web Server Middleware Middleware Database Customer Template VM Gold Images Web Server Middleware Database Web Server Middleware Database Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
  • 34. Provision VM Gold Images Web Server Middleware Database Web Server Middleware Database Customer Template Web Server Web Server Middleware Middleware Database
  • 35. Provision Customer instance is activated Middleware Database Web Server Web Server Middleware Customer Template Web Server Web Server Middleware Middleware Database
  • 36. Live Migrate Customer Template Web Server Web Server Middleware Middleware Database Middleware Database Web Server Web Server Middleware Web Server Middleware Web Server Middleware Database
  • 37. Live Migrate Middleware Database Web Server Middleware Web Server Database Virtual Machines are moved while running Middleware
  • 38. Grow Middleware Web Server Web Server Web Server Middleware Database Middleware Grow a customer instance by adding Virtual Machines Middleware
  • 39. Park Park unneeded instances and return VM resources to pool Middleware Middleware Database Web Server Middleware Web Server Web Server
  • 40. Rapid Activate Activate parked instances in seconds Middleware Middleware Database Web Server Middleware Web Server Web Server
  • 41. Grid Grow Add physical machines to increase Grid capacity
  • 43. HA: Server Failover Virtual Machines are re-provisioned after server failure Customer Template Web Server Web Server Middleware Middleware Database
  • 44. HA: Server Failover Virtual Machines are re-provisioned after server failure Customer Template Web Server Web Server Middleware Middleware Database
  • 45. Disaster Recovery: Migrate Data is Synchronized between Sites Virtual Machines are re-provisioned after site failure Customer Template Middleware Web Server Database Web Server Middleware
  • 46. Oracle Grid Operations Lifecycle Configure Provision Live Migrate Grow Park Rapid Activate Grid Grow HA Failover DR Migrate
  • 47. Edward Screven Chief Corporate Architect
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  • 55. Oracle Premium Support Product Enhancements and Updates Global Support Infrastructure Proactive, Automated Support Lifetime Support Ecosystem Support
  • 56.
  • 57. Q & A
  • 58.