1. 12 PARTS OF A
NEWSLETTER
Source:
http://desktoppub.about.com/od/newsletters/a/newsletter_part.htm
2. 1. NAMEPLATE
•Banner on the front of a
document that identifies the
publication name; may include
a logo, subtitle, motto,
volume, issue, and date.
3. • A creative name.
• A bold title that dominates the page.
• A name with one or two words, no more.
• A subtitle to explain more about the name. For
example, if the name of the newsletter is “Wildcat
News” a good sub title would be “Keeping students,
parents and staff at William Allen School informed”.
Subtitles help clarify who the audience is.
• The date of publication.
8. 3. TABLE OF CONTENTS
•Usually appears on
the front page;
briefly lists the
articles and the
page numbers on
which they appear.
9. 4. MASTHEAD
•Contains the name of the
publisher and may include
staff names and other
related information; usually
appears on page 2 of the
document
12. • The headlines must be well written and bold.
• List headlines and their articles in order of importance.
• Be consistent and use the same font for all headlines.
• Headlines should be larger than body copy but not
overpowering
• Headlines in all upper case are difficult to read. A combination
of upper and lower case works best
• Headlines should contrast with body text style, alignment,
white space, and graphic accents so that they will stand out
and not blend in with the body.
• Avoid using centered uppercase text that repeats the format of
the headlines.
14. 5b. KICKER
•A short phrase positioned above the headline,
usually as a lead-in or introduction.
5c. DECK
• One or more lines placed between the
headline and the body of the article; provides a
segue between the two.
16. 5d. SUBHEAD
•Appears within the body text; divides the
article into smaller sections.
(Similar to side headings and paragraph headings in a report).
5e. RUNNING HEAD
• Repeating text at the top of every (or every
other page); also called a running header.
17. 6. PAGE NUMBERS
•Can appear at the top, bottom, or
side of the newsletter; page 1 is
usually not numbered
18. 7. BYLINE
•Name of author or
contributor of photo
or article; it can
appear at the
beginning or end of
the article.