Cloud computing -- a technology that “enables on-demand utilization of a shared, infinite amount of compute resources or computing power via the Internet” -- is fast becoming mainstream. “Cost savings, reduced time to market, and rapid ROI -- these are three key factors that IT and business executives alike cite when asked about the value of cloud computing,” says Winston Damarillo, chief executive officer for G2iX, in reference to the results of the discussions among CIOs and CTOs of global enterprises located in Manila and Cebu.

1. Cloud Computing
Hype or the Next Big Thing?
Jerome S. Gotangco
G2iX
Thursday, December 3, 2009

2. The Call for Innovation
Rapid time to market
Improve efficiency
Low capital investment
More and more, IT departments are burdened with
increasing infrastructure requirements but without
the corresponding increase in resources.
2
Thursday, December 3, 2009

3. Ready or Not: the Cloud is no “VAPOR”
IT-related capabilities are now being provided “as a service” at a
very rapid rate
Mobile applications are taking advantage of online services for
storage, processing, building relationships, and various other ways
Technology R&D is shifting towards on-demand resources
RP CIOs look up to Cloud Computing as Top Solution to achieve
cost savings, reduced time to market, and rapid ROI
Cloud Computing market to reach $150.1 Billion in 2013 - Gartner
3
Thursday, December 3, 2009

4. What exactly is the Cloud?
Combination of Internet-based technologies developed to provide on demand and
dynamically scalable and virtualized resources for a specific need
Services could be in a form of Software Applications (SaaS), Platform and Solution
Stack (PaaS), or on-demand Infrastructure (IaaS).
Current players include Amazon (AWS), Google (Google App Engine), Microsoft
(Azure), and Rackspace
In the Philippines, we have Morph Labs
But this is essentially what it is:
No infrastructure - like electricity, pay for
what you use; leverage web connectivity
4
Thursday, December 3, 2009

5. Cloud Computing Value Proposition
Typical Deployment
Instant Dramatic Cost
Unlimited
ry
Reduction
live
Availability Capacity
De
30-70%
stic
Once Cloud Computing
Ela
is established, users are Resources within can
able to engage provide near unlimited
“productized” capacity for burst
infrastructure within Actual Infrastructure Utilization requirements.
minutes.
Automatic Scaling
The main benefit of CLOUD COMPUTING is the provision of instant capacity and
the release of that capacity when it is not needed. Morph has developed
technologies and deployed an operational center to bring the benefit of cloud
computing to the enterprise reliably.
5
Thursday, December 3, 2009

6. Open Source Foundations
Linux
Virtualization Technologies (Xen, KVM)
Infrastructure (Eucalyptus, Puppet)
Web Frameworks and Messaging
Database (PostgreSQL, MySQL)
Backup and Storage
Custom Middleware and Integration
6
Thursday, December 3, 2009

7. One-Two Punch!
loud Comp uting: An
Open S ource and C Two Punch!
I ndustry-Alt ering, One-
Cloud computing and open source software share a
symbiotic relationship in that each is driving the growth
and maturation of the other. Its combination will
increase service delivery over traditional forms of
software consumption, and together will drive down the
costs traditionally associated with the software industry.
7
Thursday, December 3, 2009

8. Public and Private Clouds
Public Clouds
Infrastructure provisioned on-demand using publicly available resources
Pay-per-use model
Shared resources
Potential Single Point of Failure if not managed properly
Setup is usually ephemeral, failure strategy is essential
Security of applications is a concern (because of its shared nature)
Private Clouds
Cloud infrastructure similar to a public cloud but setup is done on-premise and utilizes own hardware
Applications can be secured as needed by organization’s IT directive
Flexible to organization’s needs
Still requires substantial management of hardware resources and internal skillsets
Can be modeled to utilize public clouds when private cloud resources become constrained
8
Thursday, December 3, 2009

9. Morph Cloud Platform
Operations Support Services
Morph Labs provides a pre-built operational support services environment that
can be customized for SaaS vendors. This allows software companies to
transition to a SaaS model rapidly.
MAP Builder Language
Optimization
The MAP Builder enables
system administrations The Morph Application
and web operations Platform SIMPLIFIES
engineers to visually adaptation of pre-built
design the cloud software into the “cloud”
deployment by supporting the 3 most
infrastructure. The MAP widely used development
Builder also auto languages. The language
calculates the optimization layer hides
implementation cost of a the complexity of the
cloud configuration and cloud infrastructure from
allows profile creation for the software developer.
multiple infrastructure
load scenarios.
The Morph Application Platform (MAP) resides on distributed physical data
centers called Morph Routing Centers (MRC). These centers act as “brains” for
cloud management that provides the RELIABILITY and INTEGRATION service
platform for cloud customers. MAP also enables hybrid deployment models.
Morph Application Platform
9
Thursday, December 3, 2009

10. Graphical Management Tools
Visual Map Builder
Control Panel
Systems Management
10
Thursday, December 3, 2009

11. Summary
Cloud Computing is evolutionary, and is meant to optimize Big Iron environments
when needed
Infrastructure is generally underutilized and CLOUD technologies enable more
efficient use of existing resources
Open Source is a major driver on the development of Cloud Computing as a
technology and an industry by itself
As one of the players of the Cloud Computing ecosystem, Morph Labs harnesses
publicly available resources to create cloud computing solutions as well as enable
existing data center environments to create private clouds
11
Thursday, December 3, 2009

12. More Information
Morph Cloud Platform:
http://www.g2ix.com/cloud-platform
Jerome Gotangco
jgotangco@g2ix.com
Global Gateway Innovation Exchange (G2iX)
http://www.g2ix.com
12
Thursday, December 3, 2009