2. Active Nature
Nature Mark is a strategy for increasing the time
we spend outdoors and in nature. Its purpose is to
create opportunities for products and services to
separate themselves in the value they are deliver-
ing. If they promote outdoor time, inquiry into living
things, and wonderment of nature they can join Na-
ture Mark.
3. Active Nature
Nature has been proven to make us healthier and
serve as an excellent educator, companies who at-
tain the Nature Mark and responsible for helping us
get back to Nature.
Companies that already have attained the mark are;
Patagonia, National Geographic, Scouts, Woodland
Trust, Howies, Blue Peter...
5. A set of ‘Standards’
For a product or service to display the Active Nature
Mark it must meet international Active Nature
standards. These standards are agreed through a
process of research and consultation with key
participants in the Active Nature scheme, including
parents, kids, the NHS, HM the department of
Education & academic institutions.
6. A set of Standards
Active in Nature
Encouraging everyone to get out
Non-prescriptive – Anything counts
Aimed at babies, toddlers and children
Making sure that the outdoors are part of your eve-
ryday routine/life
7. Challenges...
Challenges to the Nature Mark in qualification come
from efforts that do not improve social and environ-
mental well being.
Examples include sport hunting, dune buggy racing,
motorboats, and nature tourism.
